LOGO

Hassaan Ajmal Ahtisham Maan

Zuhair Iftikhar Ammar Ahmed

Waste to Energy Business Plan

BBA-4A

Proceedings
Introduction Problems Market Analysis

Zuhair Iftikhar

Description of Venture Production Plan Electricity Generation Process

Hassaan Ajmal

 Marketing Plan Organizational Plan

Ahtisham Maan

Financial Plan Future Plan

Ammar Ahmed

Introduction
Gaum Power Electricity Service Provider Plasma Converted Gas (Fuel for generation of electricity)

Mission
Our mission is to change the way the world views and employs discarded materials, what many would now call waste and phasing out Pakistan from energy crisis

Objectives
Providing clean energy that's environmentally friendly Flush sales for the first twelve months of operations and growing each year thereafter to generate revenues Achieving the breakeven point as soon as possible by generating maximum revenues

Keys to Success
Environmentally sound disposal of the waste to provide salable energy New innovative Technology gaining competitive edge Reduction of costs and risks associated with waste generation. Offering reasonable prices and a new waste to energy setup

Problems
55,000 tones of solid waste is daily produced Electricity short-fall stands at 3900MW Circular Debt stands at Rs108 billion 4000 industrial units have shut $ 19.2billion could not be achieved

Market Analysis
Demand is constantly increasing by 8% annually (PPIB) 16 Independent Power Producers; 7 projects of Rental Power Plants are in pipe line Electricity per capita is 445 kW (2007)

Electricity service providers are looking for alternate fuels

 WAPDA and KESC cannot cope with increasing demand Industries is the profitable segment to invest in Barriers in the market can be created by offering the lowest prices

Description of Venture
Product and Services

Technology Star Tech Plasma Convertor

Company Logo

How does the system work ?

Production Plan
Machinery
Gas Turbine Electrical Generator

Electricity Generation Process

How are we going to do it ?

(Power Generator equipped with Gas Turbine in a mobile truck)

(Star tech plasma convertor mobile system)

Marketing Plan
Pricing
GAUM will charge $0.07 per unit which is 40% to 50% less than the KESC and LESCO

KESC charge $0.14 per unit

LESCO charge $0.15 per unit GAUM Signing amount of $2380.95 will be charged at first time

Pricing strategy
Competition based pricing strategy

Target Marketing Strategy

GAUM initial strategy will be

Individual Marketing

Positioning Positioning of product in the market as: o Clean o Renewable o cheap cost effective electricity

Promotion
Mean of promotion of our production will be mail, fax, telephone and by giving presentations

Product Forecast:
o Attractive product because of less cost than main Suppliers o Secure business future

Organizational Plan
Responsibilities of Employees and Managers Employees o Electrical Engineer o Star tech operator o Workers

CEO Hassaan Ajmal

Production Manager

Marketing Manager

Accounts Manager

Ahtisham Maan

Ammar Ahmed

Zuhair Iftikhar

Financial Plan
Important Assumption

General Assumptions Year 1 Plan Month 1 Year 2 2 Year 3 3

Current Interest Rate Long-term Interest Rate Tax Rate

Other

12.00% 12.00% 2.50%

0

12.00% 12.00% 0.00%

0

12.00% 12.00% 2.50%

0

Break-even Analysis

Projected Profit and Loss

Projected Balance Sheet

Projected Cash Flow Statement

Company Logo

Company Logo

Future Plan

LOGO

GAUM Power

Even More Mobile Electricity