MMARKTING ARKTING RRSARCH SARCH

AAPPIICATIONS PPIICATIONS
MMS MMS CCO\RS O\RS 3. 1. 3 B 3. 1. 3 B
CLetunu CLetunu
MMS Semestev III MMS Semestev III
2011 2011
Sumeev PLunse Sumeev PLunse
MuvketIng & IT Consu!tunt MuvketIng & IT Consu!tunt
1u 1u
December 13, 2011 Sameer Phanse Marketing & T Consultant
1
MMARKTING ARKTING RRSARCH SARCH
RROI OI & V & VAI\ AI\
SessIon 1 SessIon 1
December 13, 2011 Sameer Phanse Marketing & T Consultant
2
SSISSIO ISSIO OOIJICTIVIS IJICTIVIS
InfroducfIon InfroducfIon
TonchIng IInn nnd IvnIunfIon Schomo TonchIng IInn nnd IvnIunfIon Schomo
MnrkofIng !osonrch In IorsocfIvo MnrkofIng !osonrch In IorsocfIvo
Whnf Is MnrkofIng !osonrch Whnf Is MnrkofIng !osonrch
MnrkofIng !osonrch vIs MnrkofIng !osonrch vIs- -n n- -vIs Mnrkof !osonrch vIs Mnrkof !osonrch
Why sfudy MnrkofIng !osonrch Why sfudy MnrkofIng !osonrch
MnrkofIng !osonrch AIIcnfIons MnrkofIng !osonrch AIIcnfIons
MnrkofIng !osonrch, MnrkofIng ocIsIon Suorf MnrkofIng !osonrch, MnrkofIng ocIsIon Suorf
Sysfoms & MnrkofIng InfoIIIgonco Sysfoms Sysfoms & MnrkofIng InfoIIIgonco Sysfoms
Tho MnrkofIng !osonrch SfImuII Tho MnrkofIng !osonrch SfImuII
IonofIfs of MnrkofIng !osonrch IonofIfs of MnrkofIng !osonrch
!ImIfnfIons of MnrkofIng !osonrch !ImIfnfIons of MnrkofIng !osonrch
December 13,
2011
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Sameer Phanse Marketing & T
Consultant
TTIACHIC IACHIC II!A !A: :
MMA!KITIC A!KITIC ! !ISIA!CH ISIA!CH A AII!ICATIOS II!ICATIOS
l,2 l,2 MnrkofIng !osonrch MnrkofIng !osonrch ood, !oIo & SIgnIfIcnnco II C Q C ood, !oIo & SIgnIfIcnnco II C Q C
3,4 3,4 Do/o Anol,eie Do/o Anol,eie ToIulo/ion, SPSS opplico/ione Jo/oIoee, Tee/ing for Aeeocio/ion ToIulo/ion, SPSS opplico/ione Jo/oIoee, Tee/ing for Aeeocio/ion
Covorod In 2.6 Covorod In 2.6 !osonrch MofhodoIogy & IundnmonfnIs of MnrkofIng !osonrch) !osonrch MofhodoIogy & IundnmonfnIs of MnrkofIng !osonrch)
,6 ,6 MuIfIvnrInfo TochnIquos MuIfIvnrInfo TochnIquos Infordoondonco TochnIquos Infordoondonco TochnIquos Incfor AnnIysIs, Incfor AnnIysIs,
CIusfor AnnIysIs, oondonco AnnIysIs, IscrImInnfo AnnIysIs, CombInnfIon wIfh CIusfor AnnIysIs, oondonco AnnIysIs, IscrImInnfo AnnIysIs, CombInnfIon wIfh
CIusfor AnnIysIs, ConjoInf AnnIysIs CIusfor AnnIysIs, ConjoInf AnnIysIs - -
?,8 ?,8 IorcofunI MnIng, IorcofunI MnIng, IorcofunI MnIng nIIcnfIons In MnrkofIng !osonrch, II IorcofunI MnIng nIIcnfIons In MnrkofIng !osonrch, II
9,l0 9,l0 AIIcnfIons of MnrkofIng !osonrch AIIcnfIons of MnrkofIng !osonrch AIIcnfIons of MnrkofIng !osonrch In AIIcnfIons of MnrkofIng !osonrch In
Consumor !osonrch, AdvorfIsIng, Tosf MnrkofIng, !sngo nffIfudo sfudIos, TV Consumor !osonrch, AdvorfIsIng, Tosf MnrkofIng, !sngo nffIfudo sfudIos, TV
vIoworshI Survoys, ModIn offocfIvonoss sfudy, AnnunI rondorshI survoy of rInf vIoworshI Survoys, ModIn offocfIvonoss sfudy, AnnunI rondorshI survoy of rInf
modIn, modIn, S/uJen/ /eone /o preeen/ coeee fron torioue opplico/ion Jonoine S/uJen/ /eone /o preeen/ coeee fron torioue opplico/ion Jonoine
ll,l2 ll,l2 Tho MnrkofIng !osonrch !oorf Tho MnrkofIng !osonrch !oorf !oorf !oorf ronrnfIon & rosonfnfIon, ronrnfIon & rosonfnfIon,
InforrofnfIon of MnrkofIng !osonrch roorfs, how fo rond O!C InforrofnfIon of MnrkofIng !osonrch roorfs, how fo rond O!C- -IoIson sforo nudIf IoIson sforo nudIf
roorf II C C SI roorf II C C SI
l3 l3 S/uJen/`e Preeen/o/ione of Mor/e/ing Ieeeorcl Iepor/e of IielJ Projec/e S/uJen/`e Preeen/o/ione of Mor/e/ing Ieeeorcl Iepor/e of IielJ Projec/e SI C Q SI C Q
II: IncuIfy IrosonfnfIon, C: CInss IscussIon, C: Cnso/ II: IncuIfy IrosonfnfIon, C: CInss IscussIon, C: Cnso/CnsoIof CnsoIof, Q: QuIz, , Q: QuIz,
SI: Sfudonf`s IrosonfnfIon SI: Sfudonf`s IrosonfnfIon
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Consultant
A ASSISSMIT SSISSMIT
Assossmonf IInn Assossmonf IInn
O O WrIffon Tosfs, QuIzzos OrnI & WrIffon), Ind of Somosfor WrIffon Ixnm, VIvn Voco WrIffon Tosfs, QuIzzos OrnI & WrIffon), Ind of Somosfor WrIffon Ixnm, VIvn Voco
O O IrosonfnfIons IrosonfnfIons
O O IIoId !oorf IIoId !oorf
O O CInss InrfIcInfIon & IscussIons CInss InrfIcInfIon & IscussIons
Assossmonf Insos Assossmonf Insos
O O uo WoIghf wIII bo nIIoffod fo nrfIcInfIon & consfrucfIvo confrIbufIon fo cInss dIscussIons uo WoIghf wIII bo nIIoffod fo nrfIcInfIon & consfrucfIvo confrIbufIon fo cInss dIscussIons
O O SIncorIfy, MofIvnfIon, CronfIvIfy, ConcofunI cInrIfy & SohIsfIcnfIon of AnnIysos SIncorIfy, MofIvnfIon, CronfIvIfy, ConcofunI cInrIfy & SohIsfIcnfIon of AnnIysos
ofos: ofos:
O O Sfudonfs musf rovIow Sfudonfs musf rovIow !osonrch MofhodoIogy & IundnmonfnIs of MnrkofIng !osonrch !osonrch MofhodoIogy & IundnmonfnIs of MnrkofIng !osonrch
2.6 2.6 IIrsf Yonr Somosfor II) fho bnso of fho curronf courso 3.l. 3 I) IIrsf Yonr Somosfor II) fho bnso of fho curronf courso 3.l. 3 I)
O O IosIdos rocommondod rondIng, ns or MumbnI !nIvorsIfy SyIInbus, sfudonfs nro oxocfod IosIdos rocommondod rondIng, ns or MumbnI !nIvorsIfy SyIInbus, sfudonfs nro oxocfod
fo bo fnmIIInr wIfh rofossIonnI journnIs such ns fo bo fnmIIInr wIfh rofossIonnI journnIs such ns
ortorJ Bueineee Ietieu ortorJ Bueineee Ietieu
Journol of Mor/e/ing Ieeeorcl Journol of Mor/e/ing Ieeeorcl
Journol of AJter/ieing Ieeeorcl Journol of AJter/ieing Ieeeorcl
M1T Sloon Monogenen/ Ietieu M1T Sloon Monogenen/ Ietieu
Journol of Mor/e/ing, .. Journol of Mor/e/ing, .. nnd so on. nnd so on.
O O InmIIInrIfy wIfh MnrkofIng !osonrch Soffwnro SuIfos such ns InmIIInrIfy wIfh MnrkofIng !osonrch Soffwnro SuIfos such ns MM4XL MM4XL nnd/or SfnfIsfIcnI nnd/or SfnfIsfIcnI
Soffwnro AIIcnfIon TooIs such ns Soffwnro AIIcnfIon TooIs such ns SPSS SPSS Is n musf Is n musf
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2011
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Sameer Phanse Marketing & T
Consultant
CC!O!I !O!I I IVA!!ATIOS VA!!ATIOS
CInss !orosonfnfIvo fo submIf Crou dofnIIs grou mombors wIfh CInss !orosonfnfIvo fo submIf Crou dofnIIs grou mombors wIfh
roII numbors & grou Iondor nnmos) roII numbors & grou Iondor nnmos) fodny IfsoIf fodny IfsoIf
O O Crous fo rosonf Cnsos In MnrkofIng !osonrch Crous fo rosonf Cnsos In MnrkofIng !osonrch
O O ToIc ToIc
AIIcnfIons of rosonrch In MnrkofIng AIIcnfIons of rosonrch In MnrkofIng
IrIcIng IrIcIng
AdvorfIsIng AdvorfIsIng
ow Iroducf dovoIomonf ow Iroducf dovoIomonf
Irnnd Imngo SfudIos Irnnd Imngo SfudIos
IosIfIonIng IosIfIonIng
O O Assossmonf Assossmonf
IndIvIdunI IvnIunfIon IndIvIdunI IvnIunfIon
Crou Assossmonf Crou Assossmonf
Assossmonf nrnmofors ns onumornfod undor Assossmonf Assossmonf nrnmofors ns onumornfod undor Assossmonf
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2011
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Sameer Phanse Marketing & T
Consultant
MMA!KITIC A!KITIC ! !ISIA!CH ISIA!CH A A ICISIO ICISIO MAKIC MAKIC
Tho rImo focus of MnrkofIng !osonrch musf bo Tho rImo focus of MnrkofIng !osonrch musf bo
nIdIng docIsIon mnkIng nIdIng docIsIon mnkIng
O O ConducfIng M! roquIros fho oxorcIso of vnrIous ConducfIng M! roquIros fho oxorcIso of vnrIous
fochnIquos mofhods nnd fooIs fochnIquos mofhods nnd fooIs
O O Howovor M! musf fho docIsIon dIIommn & nof on fho Howovor M! musf fho docIsIon dIIommn & nof on fho
modnIIfIos of rosonrch dosIgn modnIIfIos of rosonrch dosIgn
O O MnrkofIng !osonrchors musf fhInk ns ocIsIon mnkors MnrkofIng !osonrchors musf fhInk ns ocIsIon mnkors
nnd nof jusf ns rosonrchors IsoInfod from fho docIsIon nnd nof jusf ns rosonrchors IsoInfod from fho docIsIon
Tho nbIIIfy fo roduco uncorfnInfy Is whnf gIvos Tho nbIIIfy fo roduco uncorfnInfy Is whnf gIvos
InformnfIon Ifs vnIuo InformnfIon Ifs vnIuo
December 13,
2011
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Consultant
ICISIO ICISIO MMAKIC AKIC & M & MA!KITIC A!KITIC ! !ISIA!CH ISIA!CH
December 13,
2011
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Sameer Phanse
Marketing & T Consultant
IdentIIy IdentIIy
Pvob!em ov Pvob!em ov
OppovtunIty OppovtunIty
Anu!yze Anu!yze
Pvob!em ov Pvob!em ov
OppovtunIty OppovtunIty
vu!uute vu!uute
A!tevnutIve A!tevnutIve
ActIons ActIons
IIst IIst
A!tevnutIve A!tevnutIve
ActIons ActIons
MMA!KITIC A!KITIC ! !ISIA!CH ISIA!CH I I III!SIICTIVI I!SIICTIVI
December 13,
2011
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Sameer Phanse
Marketing & T Consultant
Business Research Business Research
Methods Methods
Marketing Marketing
Research Research
Methods Methods
BusIness & BusIness &
Munugement Munugement
nvIvonment nvIvonment
SocIu! ScIence SocIu! ScIence
Ideus, Tvends Ideus, Tvends
#esearch : Application Domain #esearch : Application Domain
#esearch : Philosophy, Tools Domain #esearch : Philosophy, Tools Domain
MMA!KITIC A!KITIC ! !ISIA!CH ISIA!CH
Whnf Is MnrkofIng !osonrch Whnf Is MnrkofIng !osonrch
O O Tho MnrkofIng Concof Tho MnrkofIng Concof
Cusfomor snfIsfncfIon rnfhor fhnn rofIf mnxImIznfIon Cusfomor snfIsfncfIon rnfhor fhnn rofIf mnxImIznfIon
shouId bo fho orgnnIznfIonnI gonI shouId bo fho orgnnIznfIonnI gonI
O O MnrkofIng !osonrch MnrkofIng !osonrch
A sysfomnfIc InquIry fhnf rovIdos InformnfIon fo guIdo A sysfomnfIc InquIry fhnf rovIdos InformnfIon fo guIdo
mnrkofIng docIsIons mnrkofIng docIsIons
December 13,
2011
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MMA!KITIC A!KITIC ! !ISIA!CH ISIA!CH VIS VIS- -A A- -VIS VIS
MMA!KIT A!KIT ! !ISIA!CH ISIA!CH
December 13,
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Mnrkof !osonrch Mnrkof !osonrch
O O Tho rocoss of gnfhorIng n Inrgo Tho rocoss of gnfhorIng n Inrgo
nmounf of InformnfIon nbouf n nmounf of InformnfIon nbouf n
socIfIc mnrkof or googrnhIc nron socIfIc mnrkof or googrnhIc nron
O O Mnrkof !osonrch dnfn Is usunIIy Mnrkof !osonrch dnfn Is usunIIy
nvnIInbIo In fho ubIIc domnIn nvnIInbIo In fho ubIIc domnIn
O O Mosf Mnrkof !osonrch dnfn Is Mosf Mnrkof !osonrch dnfn Is
socondnry dnfn socondnry dnfn
O O AIIcnfIons IncIudo !ocnfIon AIIcnfIons IncIudo !ocnfIon
sfudIos for MnIIs, HosIfnIs nnd sfudIos for MnIIs, HosIfnIs nnd
so on so on
O O TyIcnI dnfn honds TyIcnI dnfn honds
IouInfIon Tronds IouInfIon Tronds
!IsfIng of IInnnod IubIIc & !IsfIng of IInnnod IubIIc &
IrIvnfo IncIIIfIos IrIvnfo IncIIIfIos
!ocord of !comIng !onI !ocord of !comIng !onI
Isfnfo Schomos Isfnfo Schomos
TrnffIc Counfs TrnffIc Counfs
Ago & Incomo fIguros Ago & Incomo fIguros
MnrkofIng !osonrch MnrkofIng !osonrch
O O AII ncfIvIfIos fhnf rovIdo InformnfIon fo AII ncfIvIfIos fhnf rovIdo InformnfIon fo
guIdo mnrkofIng docIsIons guIdo mnrkofIng docIsIons
O O TyIcnIIy InvoIvos IrImnry !osonrch ns TyIcnIIy InvoIvos IrImnry !osonrch ns
woII ns Socondnry !osonrch woII ns Socondnry !osonrch
Marketing Research
Market
Research
WWHY HY ST!Y ST!Y MMA!KITIC A!KITIC ! !ISIA!CH ISIA!CH
Sfudonfs ronrIng fo mnnngo n MnrkofIng funcfIon, nood Sfudonfs ronrIng fo mnnngo n MnrkofIng funcfIon, nood
O O Iroor frnInIng In fho sysfomnfIc nnnIysos of Mnnngomonf Iroor frnInIng In fho sysfomnfIc nnnIysos of Mnnngomonf
IIommn IIommn
Mnnngomonf IIommn: Tho robIom or oorfunIfy fhnf Mnnngomonf IIommn: Tho robIom or oorfunIfy fhnf
roquIros n conscIous MnrkofIng ocIsIon roquIros n conscIous MnrkofIng ocIsIon
SIgnIfIcnnco & ood fo sfudy MnrkofIng !osonrch AIIcnfIons SIgnIfIcnnco & ood fo sfudy MnrkofIng !osonrch AIIcnfIons
O O IncronsIng InfIuonco of SfnkohoIdors IncronsIng InfIuonco of SfnkohoIdors
O O IxIodIng ComofIfIvo vIgor IxIodIng ComofIfIvo vIgor
O O IncronsIng comIoxIfy of MnrkofIng ocIsIons IncronsIng comIoxIfy of MnrkofIng ocIsIons
O O MnrkofIng IscIIIno`s IncronsIng SohIsfIcnfIon MnrkofIng IscIIIno`s IncronsIng SohIsfIcnfIon
O O Advnncos In !osonrch MofhodoIogIos, CoIIocfIvo !osonrch Advnncos In !osonrch MofhodoIogIos, CoIIocfIvo !osonrch
oxorIonco & nIIcnfIons oxorIonco & nIIcnfIons
O O Cronfor ComufIng Iowor, nfn Qunnfum & sood Cronfor ComufIng Iowor, nfn Qunnfum & sood
O O IxononfInI growfh & owor of fho Infornof IxononfInI growfh & owor of fho Infornof
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2011
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Marketing & T Consultant
MMA!KITIC A!KITIC ! !ISIA!CH ISIA!CH A AII!ICATIOS II!ICATIOS
TrndIfIonnI AIIcnfIons TrndIfIonnI AIIcnfIons
O O ow ow- -Iroducf !osonrch Iroducf !osonrch
O O IrIcIng !osonrch IrIcIng !osonrch
O O IsfrIbufIon !osonrch IsfrIbufIon !osonrch
O O IromofIon !osonrch IromofIon !osonrch
Confomornry AIIcnfIons Confomornry AIIcnfIons
ImorgIng AIIcnfIons ImorgIng AIIcnfIons
December 13,
2011
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Marketing & T Consultant
MMA!KITIC A!KITIC ! !ISIA!CH ISIA!CH A AII!ICATIOS II!ICATIOS
TrndIfIonnI AIIcnfIons TrndIfIonnI AIIcnfIons
O O ow ow- -Iroducf !osonrch Iroducf !osonrch
Concof ConornfIon Concof ConornfIon
Iroducf IvnIunfIon & ovoIomonf Iroducf IvnIunfIon & ovoIomonf
Tosf mnrkofIng Tosf mnrkofIng
O O IrIcIng !osonrch IrIcIng !osonrch
SkImmIng IrIcIng !osonrch SkImmIng IrIcIng !osonrch
IonofrnfIon IrIcIng !osonrch IonofrnfIon IrIcIng !osonrch
O O IsfrIbufIon !osonrch IsfrIbufIon !osonrch
Wnrohouso & !ofnII !ocnfIon IrobIom Wnrohouso & !ofnII !ocnfIon IrobIom
Tho umbor & !ocnfIon of SnIos !orosonfnfIvos IrobIom Tho umbor & !ocnfIon of SnIos !orosonfnfIvos IrobIom
O O IromofIon !osonrch IromofIon !osonrch
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2011
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Marketing & T Consultant
MMA!KITIC A!KITIC ! !ISIA!CH ISIA!CH A AII!ICATIOS II!ICATIOS
O O IromofIon !osonrch IromofIon !osonrch
AdvorfIsIng !osonrch AdvorfIsIng !osonrch
Iurchnso Iurchnso IohnvIour IohnvIour SfudIos SfudIos
TrnckIng SfudIos TrnckIng SfudIos
IngnosfIc TosfIng IngnosfIc TosfIng
Coy Tosf VnIIdIfy Coy Tosf VnIIdIfy
Tho Iudgof ocIsIon Tho Iudgof ocIsIon
ModIn !osonrch ModIn !osonrch
SnIos IromofIon !osonrch SnIos IromofIon !osonrch
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Sameer Phanse
Marketing & T Consultant
MMA!KITIC A!KITIC ! !ISIA!CH ISIA!CH A AII!ICATIOS II!ICATIOS
Confomornry AIIcnfIons Confomornry AIIcnfIons
O O IvnIunfIng ComofIfIvo Advnnfngo IvnIunfIng ComofIfIvo Advnnfngo
O O Irnnd IquIfy InvosfIgnfIons Irnnd IquIfy InvosfIgnfIons
O O Cusfomor SnfIsfncfIon SfudIos Cusfomor SnfIsfncfIon SfudIos
O O TofnI QunIIfy Mnnngomonf SfudIos TofnI QunIIfy Mnnngomonf SfudIos
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Marketing & T Consultant
MMA!KITIC A!KITIC ! !ISIA!CH ISIA!CH A AII!ICATIOS II!ICATIOS
ImorgIng AIIcnfIons ImorgIng AIIcnfIons
O O nfnbnso MnrkofIng AIIcnfIons nfnbnso MnrkofIng AIIcnfIons
O O Cusfomor !oInfIonshI MnrkofIng SfudIos C!M) Cusfomor !oInfIonshI MnrkofIng SfudIos C!M)
O O Cusfomor IxorIonco MnrkofIng CIM) AIIcnfIons Cusfomor IxorIonco MnrkofIng CIM) AIIcnfIons
O O MnrkofIng IngInoorIng* nIIcnfIons MnrkofIng IngInoorIng* nIIcnfIons
MnrkofIng ocIsIon ModoIIng usIng socInIIzod MnrkofIng ocIsIon ModoIIng usIng socInIIzod
soffwnro soffwnro
O O MnrkofIng SImuInfIon SfudIos MnrkofIng SImuInfIon SfudIos
O O On On- -!Ino MnrkofIng !osonrch !Ino MnrkofIng !osonrch
* * Tho uso of ocIsIon modoIs fo formuInfo MnrkofIng docIsIons In Tho uso of ocIsIon modoIs fo formuInfo MnrkofIng docIsIons In
fnndom wIfh frndIfIonnI concofunI MnrkofIng MonfnI) ModoIs fnndom wIfh frndIfIonnI concofunI MnrkofIng MonfnI) ModoIs
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2011
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Marketing & T Consultant
MMA!KITIC A!KITIC ! !ISIA!CH ISIA!CH & A & A!!II !!II
SSYSTIMS YSTIMS
December 13,
2011
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Marketing & T Consultant
Marketing Decision
Support Systems
MDSS
umerous eIements of
Transaction data
Various IeveIs of aggregation
& detaiI
Designed & organized for
consideration in Marketing decisions
EnabIed by Intra & Extranets
Scanner data
Factory shipment data
Syndicated aggregate Industry
Data Services
SaIes force feedback
InternaI & Budget data
Marketing InteIIigence Systems
MkIS
Continuous gathering of Business
EnvironmentaI Information
W Competitive
W TechnoIogicaI
W Economic
W SociaI
W PoIiticaI
W Demographic
W CuIturaI
W LegaI
Marketing Research
Mechanisms to capture Information for Marketing Decisions
TTHI HI M! S M! STIM!!I TIM!!I
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Marketing & T Consultant
MDSS MDSS MkIS MkIS
Management Management
DiIemma DiIemma
The grounds for Marketing Research The grounds for Marketing Research
I IIIIITS IIIITS OI OI M! M!
IonofIfs of M! IonofIfs of M!
O O !oducod !ncorfnInfy !oducod !ncorfnInfy
O O Cronfor IossIbIIIfy of n corrocf ocIsIon Cronfor IossIbIIIfy of n corrocf ocIsIon
O O Imrovod MnrkofIng Iorformnnco Imrovod MnrkofIng Iorformnnco
HIghor IrofIfs HIghor IrofIfs
O O ComofIfIvo Idgo ComofIfIvo Idgo
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!!IMITATIOS IMITATIOS OI OI M! M!
ComromIsos In M! ComromIsos In M!
O O TImo consfrnInfs TImo consfrnInfs
InInncIng InformnfIon comrohonsIvonoss wIfh nood for swIff docIsIons InInncIng InformnfIon comrohonsIvonoss wIfh nood for swIff docIsIons
O O oInyod MnrkofIng ocIsIons oInyod MnrkofIng ocIsIons
ConcofunIIznfIon ConcofunIIznfIon
IxocufIon IxocufIon
O O !osonrch Cosfs !osonrch Cosfs
nfn QunIIfy nnd !oIInbIIIfy nfn QunIIfy nnd !oIInbIIIfy
IxcoIIonco nnd !oIInbIIIfy of dnfn onfnII mInImIznfIon of orrors whIch IxcoIIonco nnd !oIInbIIIfy of dnfn onfnII mInImIznfIon of orrors whIch
domnnds commonsurnfo rosourcos domnnds commonsurnfo rosourcos
O O !ognI !oguInfIons !ognI !oguInfIons
nfn nnd InformnfIon domnIns nro undor sfrIcf Covornmonf roguInfIons nfn nnd InformnfIon domnIns nro undor sfrIcf Covornmonf roguInfIons
nnd nood fo bo hnndIod cnufIousIy nnd nood fo bo hnndIod cnufIousIy
O O IfhIcnI ConvonfIons IfhIcnI ConvonfIons
Thoro nro corfnIn codos of conducf for M! fhnf nood fo bo foIIowod for mornI Thoro nro corfnIn codos of conducf for M! fhnf nood fo bo foIIowod for mornI
If nof sfnfufory ronsons If nof sfnfufory ronsons
O O IofonfInI Ioss of OorfunIfy IofonfInI Ioss of OorfunIfy
O O IossIbIIIfy of fInwod docIsIons IossIbIIIfy of fInwod docIsIons
O O !IkoIIhood of oxosuro of Idons fo fho ubIIc domnIn !IkoIIhood of oxosuro of Idons fo fho ubIIc domnIn
December 13,
2011
21
Sameer Phanse
Marketing & T Consultant
!!IVI IVI ! !ISIA!CH ISIA!CH C CASI ASI
Sfudonfs fo sonk u nnd cInss fo dIscuss Sfudonfs fo sonk u nnd cInss fo dIscuss
MnrkofIng !osonrch cnsos MnrkofIng !osonrch cnsos
InfornnI IrIof cnso IscussIon InfornnI IrIof cnso IscussIon
December 13, 2011
Sameer Phanse
Marketing & T Consultant
22
TTHAK HAK Y YO! O!!!
I I OI OI SSISSIO ISSIO l lA A
December 13,
2011
23
Sameer Phanse
Marketing & T Consultant