PRESENTED BY:

Name
Anil Kumar Jain

Roll No.
06

Akshita Chamaria
Shahid Pervez

62
101

Siddharth Jhunjhunwala

108

WITH GLOBALIZATION PENETRATING EVERY REALM OF OUR LIVES TODAY, IT IS NOT SURPRISING THAT ADVERTISING IN INDIA TOO HAS UNDERGONE TREMENDOUS GROWTH OVER THE PAST DECADE. THE 30-SECOND SLOT BETWEEN TV SHOWS IS A LARGELY COVETED SPACE FOR MOST ADVERTISING COMPANIES TODAY. INDIAN TELEVISION VIEWERS ARE VERY MUCH INFLUENCED BY VISUAL ADS AND PRINT ADS, THUS EXPANDING THE PRODUCT CONSUMER BASE.

HISTORY

FCB-ULKA the 4th largest company in India ULKA Advertising, which was founded on February 1st, 1961. There were seven people who formed the first team. ULKA celebrated its 25th anniversary in 1986 A seminar on "Advertising and the Fourth Estate
DRAFT

 In

February 1997, Foote Cone & Belding (FCB) acquired a 51 per cent stake in the agency, Founded in 1873, Foote, Cone, Belding (FCB) is the worlds 3rd oldest co. In 2006, Draft Worldwide and FCB merger DraftFCB acquired the remaining 49 per cent stake in the agency A 100 per cent Interpublic Group company. DraftFCB Ulka, completes 50 years in 2011

Approach is branded return on Ideas, the ultImate accountability behind the 6.5 Seconds That Matter.

Janet Pines Global Chief Insight Officer

 It

has always been to create advertising that works in the market. Are in the business of producing results with total commitment and accountability across disciplines. they are committed to developing ideas and communications that not only change attitudinal behaviour, but create new dynamics for products, brands and services Advertising which is noticeable

 Advertising

that is related to potential buyer, not necessarily the seller. Advertising that reflects the BRAND needs, not the agencys personality. To attract and retain the right talent Provide them with the right environment High quality and relevant advertising.

Partnership
Draftfcb

Ulka believes in partnership Because if they succeed, FCB ULKA succeeds. 40% of their business

Beyond Brand Building

Today

53 of Draftfcb Ulkas brands are category leaders. Brands that were non-existent

 Transformation
Two

mainline agencies -- DraftFCB Ulka Advertising and Interface Communications. Its other prominent arms media house, Lodestar UM; direct, digital agency, DraftFCB Ulka Interactive; pharma agency, DraftFCB Ulka Healthcare; Nebula Films; Procyon Graphics; IO Design and Cogito Consulting.

 BATMANS

special effect team creates new TVC for LEXUS hybrid. DRAFTFCB Seattle announces officer promotions for Chapman & krummel. DRAFTFCB Chicago once again among the101 best and brightest companies to work for in Chicago. DRAFTFCB ULKA clinches TATA GSM Business Wins 50 crore in MICROMAX BIZ Digital offering evaluated as a strong performer among interactive agencies in independent research firm report.

New Delhi, 11th September06: Naukri.com , won the Campaign of the Year award for the Hari Sadu Television Commercial at the prestigious Advertising Club Kolkata, Consumer Connect Awards. FCB Ulka, were also conferred the honors of a National Trophy in the Consumers Services Category

RECENT AD
Naukri.com Hero Honda Santoor Glycerine Sunfeast Golden Bakery Tata Indicom 99 acres.com Amull ICL Indica Vista John Players

CLASSIC AD
Amul Manthan Tata Indica Operation Flood Whirlpool Zee Cinema

 Ability

to speak to customers, one to one Brands

Non-Existent Turnaround

specialist

Example Hari Sadu Ad part 2 during recession.

RETURN OF HARI SADU VIDEO SHOWN AND EXPLAINED TO ILLUSTRATE THAT THE COMPANY IS ACTUALLY A TURNAROUND SPECIALIST TO COME UP WITH THE AD INSPITE OF THE CONTROVERSY FACED IN THE HARI SADU AD 1.