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Group1 Google Assignment
Group1 Google Assignment
GOOGLE PRODUCTS
SWOT ANALYSIS
Strengths Performance Oriented Reliable Fast User Friendly Opportunities One stop solution( Search, Social Networking, Cloud computing, Maps) Social Networking( Google Plus launched recently) Expansion to Mobile Devices( Android) Add 3rd Party application like games Weaknesses Revenue from Search Advertising only Weak Presence in Social Networking Space Accuracy in search results Threats Other Search engines like Bing, Yahoo Social Networking sites like Facebook, Twitter- Churning the revenues out of Google
BRAND KEY
Discriminator 1. Innovation-Based 2. Exclusive 3. High Brand Recognition Essence
Efficient Search Engine
Competitive Strength 1. Page Rank Algorithm 2. Diversified online tools 3. Advertising 1. Worlds best known Brand 2. High customer recall
Benefits
Insights
1. Emphasis on Service Delivery 2. Moral and Transparent search process Customer Ethics Friendly Fun- Filled Reliable
Launched as exclusive search engine. Now, All Internet users: Target Adults and kids alike
Root Strengths
4. Security 5. Accuracy
Positioning
Exclusive search engine
Innovative
Fast
Google
Cool
User Friendly Reliable
Brand Personality
Performanceoriented Reliable Efficient Fast Friendly Fun filled
Google has topped in all product offering like Search Engine, Friendly Web Browser
Anyone from a kid to an old man looking for information/knowledge rely on Google search engine
Very rarely does an individual is disappointed by the services provided by any product from Google
Google products are very user friendly and without any hassles.
Google logo doodle changes according to holidays, birthdays, festivals and makes the user experience fun, thus humanizing the brand experience upholds the values of trust, loyalty and friendliness by instantly bonding with the users
Road Ahead
Revenue model
Android os for mobile devices Google+, social networking platform Google flights, flight booking portal Voice / Image recognition search engine Include as many 3rd party applications providers
Margin is going down from search ads which is the biggest revenue source Focus on mobile advertisement Revenue from 3rd party
THANK
U!