CH INSTITUTE OF MANAGEMENT & COMMUNICATION

Prsentation TopicParle Product

Guided To
Prof.Akshay Joshi

Submitted By
Raj kumar Dhubiya Vijay joshi Amit Gupta
Free Powerpoint Templates

INTRODUCTION

Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit. Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India. It has 70% market share in India. The brand is estimated to be worth over rs. 2,100 crore (Rs 21 billion ). More than 1600 Wholesalers an 1.5 Million retail outlets

History

In the 1950s the Hindu undivided Chauhan family manufactured beverages, water, confectionery, biscuits, etc. Under its registered brand name Parle. Over the years, the group split into three different companies Parle Products, Parle Bisleri and Parle Agro. Currently, all three are separate companies with separate ownership and management. The Goal was to cheer to children and adults. In that time Prakash Chauhan was the owner of the company.

Mission & Vision

Mission "Hindustan Ki Taakat." For over 70 years, Parle G has been a part of the lives of every Indian. From the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid back villages, Parle G has nourished, strengthened and delighted millions

Vision Concentrate on the consumers taste and preferences, the Parle brand has grown from strength to strength ever since its inception

Growth PARLE-G

Total Market 4000 Crores Total Market Growth 10 to 12 % per annum Parle holds 40% Market share Large unorganized sector Indians eat 0.48 KG and Americans 4kg Biscuits Growth phase

Growth Phase - Parle Cont.

High Penetration in Market low price ,low margin and high volume game Brand Repositioning Addition of taste Variants (Magix ,Milk shakti) Addition of weight variants (25 gm to 1kg)

Parle G market leader in Glucose sector

Growth Phase Challenges

Retailoutlets (Millions)
1.8

3.3

1.3

Parle Britania ITC

Advertising
2000 1000 0 Parl ITC

Turnove r Advert.

Increased penetration level from comp. Increased Advert. Variants and new Innovative products High segment variants Celebrity Brand ambassadors

Product Life Cycle

Product market growth rate

Growth

Introduction

Decline

Time Span
Presently, Parle G is in the maturity stage of its PLC. Having said this, the brand is going strong.

Inputs Environments of Parle-G

Wheat flour Sugar Partially hydrogenated edible vegetable oils Invert syrup Leavening agents (503 Baking powder) Milk solids Salt

Product of Parle-g

PRODUCTS & SERVICES

Biscuits

Parle G Milk Shakti Parle - Magix Krackjack Monaco Digestive Marie Hide & Sick Mayfair Cookies

Confectionary Melody Mango bite Poppins Kismi Toffee Orange Candy Must Bites Sixer

PRODUCTS & SERVICES

SERVICES As apart of corporate social responsibility policy Parle is keenly involved in overall development of younger generation through conduction various programs across the region Saraswati Vandana in the state of west Bengal Golu galata in Tamilnadu

Parle -G and Challenges

Increasing prices of basic Raw material like , Sugar, Wheat, Milk, Milk powder. This leading to increase in manufacturing cost of the biscuits. Parle G very price sensitive product. Small increase in price (by 50 paisa) in past had seen high decline in sales. Should Parle increase flagship brand PARLE G?

Cont..

Even though the Parle is market leader in the segment, others are also trying to capture the chunk of market share. Fake brands like Parle G, Parle Jee tried to extract market share. How ever only serious competition faced by Parle G is from Britannia Tiger biscuit.

Problems Faced By Parle

Stock out Shortage of Parle G Freebies Allocation Problems Further Dispatch Problem Duplicate biscuits Poor Sale Promotion Skills

Parle design related to the above problems

Parle control the inventory. Stocking. Packaging should be good quality. Hire skilled employees and youth. Quality policy