A Brand

You!

Called

House Rules Branding YOU for Success! Impressing for Success! Dressing for Success! Principles for Success!

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You are Unique

What makes you different and/or original?

2.

You are Better

What makes you the best at what you do compared to the people around you?

3.

You are Authentic

How truthful, honest and sincere are you?

 How

are you UNIQUE? How are you BETTER? How are you AUTHENTIC?

What are the Benefits of Personal Branding??

More Customers Increases Earning Potential Draws People Increases Credibility Greater Recognition Improves Promotability And Many More

Brand seeks to create a better perception, not a better product

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It takes only 60 seconds!

55% How you look 38% Body language 7% Voice and tone

65% customers churn with one bad interaction with employee How do you make the first impression, the last impression?

Your company's reputation is only as strong as your customer's perception of the last person with who they worked" - Anne Warfield
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Etiquette the forms, manners or standards that are

considered acceptable to society in your personal or professional life.

As a professional, protocols of socially acceptable behaviors encompass:

Work etiquette Greeting etiquette(introductions) Basic etiquette

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Be punctual! (Office timings, meetings or deadlines) Be polite, pleasant and courteous! Learn office politics (dont take sides!) Line Manager decides wrong or right, not you! Make your line manager look good! Appear professional, always! (dress for your next job) Adopt a Can-Do attitude (accept challenges with a smile) Be Flexible (cooperative and supportive employee) Give credit to everyone! Dont differentiate people by position!

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Effective handshakes and eye contact Introductions

Introduce the names of the most important people first Keep the introductions basic and short Clarify relationship with the person Always carry extra business cards

What if you dont know names of people you are introducing?

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The Art of Effective Handshakes

Importance of handshake - Part of your first impression - It can lead to a subconscious decision about you
Getting it right - When in doubt, shake hand - Grip the whole hand - Shake twice from elbow - Let go in 3 4 seconds

Protocol of handshaking
- Always stand during an introduction - Smile and have eye contact with the person

When to handshake and when not to handshake?

- When to shake hands = depends on the situation - Shaking hands with the opposite sex = thats a choice - Avoid when other persons hands are full

 Types

of handshake

- Softy handshake - Tipsy finger handshake - Squeeze shake

Handshake exercise

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Dress to Succeed

DRESS
Use your appearance to your personal and professional advantage

Formal Business Attire for Men

Business Casual
Dress pants, shirt, belt, socks, dress shoes with or without a jacket/blazer No sandals, no T shirts, no jeans, no joggers

Dos

Don'ts

RECOMMENDED

NOT RECOMMENDED

 Shalwar Kameez Sari / Blouse Dress pants / shirt / blouse With jacket or waist coat Skirts / blouse or shirt with jacket or waist coat

Dos

Looks & Personal Hygiene

Hair (styles, length) Facial hair (shaved, bearded) Rings (ear, nose) Make up Nails Skin care Tooth care Exercise No blushon Body odor

Questions / Comments on Dressing and Hygiene

Class Activity
So now that you know more about the importance of grooming and professionalism, what professional tips would you give to your colleagues on how they can succeed in their careers?

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7. 8. 9. 10. 11.

Live with personal integritynever lie Be passionate about what you do Dont gossip Work for someone who challenges you Work to make your boss look good Earn your respect and your promotions through your competence and relationships Dress to reflect your professionalism Stay physically fit. Exercise! Value TIME punctuality (office and deadlines) Praise in public, criticize in private BE HUMBLE

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Understand that you are a BRAND Start with a SMILE, hand shake & eye contact Show SINCERE interest in people you meet Think, Act and Behave like a WINNER Dress to IMPRE$$ Use POWERFUL body language movements Be OPTIMISTIC and never complain Be COURTEOUS and RESPECTFUL with everyone you deal with Be AMBITIOUS about your future

Impressions open doors that position & money cannot