State Bank of India

By- Deepali Jain

Introduction
Established in1806 at Calcutta as Bank of Calcutta. It is the oldest bank of Indian sub-continent. Head quarter -Corporate Centre, Madam Cama Road, Mumbai. Largest branch network in india with 16000 branches. Over 8500 ATMs. Deposits- $195 billion Revenues- US$ 12 billion (2009) Total assests-252.25 billion till 2009 SBI accounts for almost one-fifth of the nations loans. The State bank of India is 29th most reputable company in the world according to FORBES. Listed in B.S.E and N.S.E.

History
Started as Bank of Calcutta in Calcutta on 2 June 1806. Redesigned as the Bank of Bengal on 2 January 1809 It was the first joint-stock bank of British India. Later on Bank of Madras,Bank of Bombay and Bank of Bengal were amalgamated to form Imperial bank of India on 27 january 1921. It was nationalised on 1955 and was renamed as State Bank of India.

Associate banks
Associate banks The Subsidiaries of SBI till date are the following 1.State Bank of Indore. 2.State Bank of Bikaner & Jaipur. 3.State Bank of Hyderabad. 4.State Bank of Mysore. 5.State Bank of Patiala. 6.State Bank of Travancore.

Non banking subsidiaries :

SBI Capital Markets Ltd. SBI Mutual Fund (A Trust). SBI Factors and Commercial Services Ltd. SBI DFHI Ltd. SBI Cards and Payment Services Pvt Ltd.

SBI Life Insurance Co. Ltd.

SBI Funds Management Pvt Ltd.

PRODUCTS/SERVICES OFFERED
Personal Banking NRI Banking Current Accounts Corporate Banking Term Deposits Small Scale Industries Reinvestment Plan Small Business Finance Public Provident Fund Agriculture Finance Different kinds of loans,etc.

Segmentation & Targeting

*Geographic- Tier-I, Tier II, Tier-III, Rural & Semi urban Branches. Age :- 10-59, 60 & above Income- Marginal, Low, Middle, High Occupation- Unskilled Workers, Skilled workers, Shop Owners, Businessmen, students. Geographic Segmentation Tier-I Mortgage, Autoloan, Education Loan, Investment & Insurance , Tier II-Housing Loan, 2 wheeler Loan, Gold Loan, Credit Card, Mutual Funds, Tier-III- Loan Against Property, Fixed Deposits, Insurance. Rural & Semi urban Branches- Agriculture Loans, Motor Loans, Etc.

Advertising
They promote there product (Services) through these medias

Print media
Newspaper Hordings

Electronic Media Advertisements on television

Competitors
Punjab National bank ICICI Bank HDFC Bank of Baroda, etc.

 Thank You