Event Management & Marketing

M. Ali Mardan M. Raza Majeed M. Umair Saeed M. Aitzaz Hussain

What is It?
Event management is one of the applications of project management and it specifically addresses the creation, development and management of festivals, events, conferences etc.

What It Covers?
Everything from business meetings to the Olympics.
Importance Economic Value

Image

What is Done?
Pre Event Analysis
Mid Event Analysis Post Event Analysis Crucial part of the event is Event Manager

Historical Perspective

New Era

Formal Education

Business Sector

Marketing Strategy for MNEs

Optimize Manpower & Time

Efficient Financing

Motivation Motivation is to inspire people to work, individually or in groups in the ways such as to produce best results.

Causes & Reasons

Busy Life

Promotional Activities

Reduced Hassle
Growing Need Enhancing Impacts of Events

Causes & Reasons

Creativity Reduced Burden

Wide Range of Services

Higher Rate of Success

Event Manager

Person with appropriate qualification, experience and ability to plan & conduct a successful event.

Event Manager
For an Event Manager
A recognized qualification and relevant skills are essential to get your foot in the door.

Event Manager
Skills Necessary for a Successful Event Manager.

Time Management

Marketing

Communication

Building Interpersonal Relationships

Creative

Problem Solving

Process of Event Management Business Planning

Vision

Mission

Objectives

Strategies

Plans

Process of Event Management

Event Management Cycle
Analyzing Evaluation Planning

Producing

Marketing

Process of Event Management

Analyzing

Market Analysis
Competitor Analysis

Process of Event Management

Timing

Officials

Planning

Organizing Committee

Budget

Process of Event Management

Marketing
Decide your promotional Activities

Setup advertising objectives

Process of Event Management

Marketing
Media & Promotions Print Media Electronic Media Outdoor Media

Process of Event Management

Production
Event Team Management Stress Management Risk Management Plan for Events Information Management Security Management

Process of Event Management

Evaluation

Feedback

Post Event Analysis

Balance Accounts Media information Briefing

Report to sponsors

Marketing
Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably

The Chartered Institute of Marketing

Marketing
The right product, in the right place, at the right time, and at the right price Adcock et al

Marketing
Implications of Marketing

Marketing
Successful Marketing Requires

Hugh Davidson

Marketing Management Process

Analysis

Objectives
Strategies

Tactics
Control

Aspire, a distinguished Event Management Organization

Management Consultancy

Talent Placement

Vision & Philosophy

Setting Up an Organization

Vision & Philosophy

Setting Up an Organization

Core Services

Vision & Philosophy

Setting Up an Organization
Public Relations Core Services

Vision & Philosophy

Management Consultancy

Setting Up an Organization

Core Services

Public Relations

Public Relations

Spokesperson Media Relationship Message

General Considerations while Organizing an Event

Audience

General Considerations while Organizing an Event

Audience

Objective

General Considerations while Organizing an Event

Audience

Objective

Planning

General Considerations while Organizing an Event

Audience Objective

Budget Planning

General Considerations while Organizing an Event

Audience

Objective

Sponsors & Location

Budget

Planning

General Considerations while Organizing an Event

Audience

Marketing Sponsors & Location Budget

Objective

Planning

General Considerations while Organizing an Event

Audience

Marketing

Stake Holder Analysis

Objective

Sponsors & Location

Planning

Budget

Stakeholder Analysis

Selection of Stakeholders

Interest of stakeholders

Potential conflicts

General Considerations while Organizing an Event

Audience

Marketing

Stake Holder Analysis

Objective

Sponsors & Location

Security Clearance

Planning

Budget

General Considerations while Organizing an Event

Audience

Marketing

Stake Holder Analysis Security Clearance

Objective

Sponsors & Location

Planning

Budget

Risk Analysis

General Considerations while Organizing an Event

Audience

Security Clearance

Risk Analysis

Objective

Stake Holder Analysis

Post Event

Planning

Marketing

Budget

Sponsors & Location

Conclusion

Why Not? Why Event Management?

Q&A