CH INSTITUTE OF MANAGEMENT & COMMUNICATION

SUBMITTED TO: Dr.MAYANK SEXENA Prof. Girish Bhatia Prof.Rakshita puranik

SUBMITTED BY: AMIT KUMAR GUPTA

Presentation Contents
INTRODUCTION OF HUL INTRODUCTION OF WAL-MART (BEST PRICE) MISSION & VISION SEGMENTATION MARKETING MIX PRODUCT MIX COVERAGE AREA CONTRIBUTION TO DIFFERENT SECTORS MAJOR COMPETITORS IMPACT OF BEST PRICE PROBLEM IDENTIFY RESEARCH METHODOLOGY SWOT ANALYSIS CONCLUSION
http://walmartstores.com/AboutUs/7603.aspx

Introduction of HUL
HUL is India's largest FMCG Company with a heritage of over 75 years in India. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. The Company has over 16,000 employees and has an annual turnover of around Rs.19, 401 cores financial year 2010-2011 HUL is a subsidiary of Unilever, one of the worlds leading suppliers of FMCG with strong local roots in more than 100 countries across the globe with annual sales of about 44 billion in 2011. Unilever has about 52% shareholding in HUL.

http://walmartstores.com/AboutUs/7603.aspx

INTRODUCTION OF WAL-MART
1960s: Sam Walton opens first discount store in Rogers, AK. 24 stores in Arkansas with $24 million in sales. Wal-Mart is incorporated. 1970s: Home office and Distribution Center opens. Company is listed on the New York Stock Exchange. 76 stores, 21,000 employees, and $1.248 billion in sales. 1980s: Sam Club opens and Largest distribution center opens to-date 882 stores, 104,000 employees, and $8.4 billion in sales Celebrates 25th anniversary

http://walmartstores.com/AboutUs/7603.aspx

INTRODUCTION OF WAL-MART
1990s: Opens stores in Mexico, Puerto Rico, Canada, Argentina, Brazil, Germany and England 1,995 stores, 11,40,000 employees, 239 super-centers, 433 Sams Club, 276 international stores, and $105 billion in sales. 2000s: Fortune magazine ranks Wal-Mart 5th Global Most Admired AllStars Owns 95.1% share in Seiyu stores, Japan Joint-venture with Bharti Enterprises, Bharti Wal-Mart Private Limited .

http://walmartstores.com/AboutUs/7603.aspx

Mission & Vision

Mission
The companys Mission is to Add Vitality to life by meeting every day needs for nutrition, hygiene and personal care with brands that help people look good, feel good ,and get more out of life.

Vision
The Companys vision is sustainable, profitable growth, creating long-term Value for companys shareholders their people and their business partners.

http://walmartstores.com/AboutUs/7603.aspx

SEGMENTATION
It is a process of dividing a potential market in to distinct sub-market of consumers with common needs and Characteristics.

As we know that HULs product is the most useful for everyone, We use the product from morning to till we sleep. It has many varieties of product which is used by everyone from the age of 5 to 60 years, But according to me Teenagers (age 14 to 35) use the product the most. There are three classes of segments (upper, middle and lower) according to the Income.
http://walmartstores.com/AboutUs/7603.aspx

MARKETING MIX
Product:1.Home and personal Brands 2.Food Brands

http://walmartstores.com/AboutUs/7603.aspx

Home and personal Brands:i. ii. iii. iv. v. vi. vii. Personal Wash Laundry Skin Care Hair Care Orel care Deodorants Color Cosmetics

http://walmartstores.com/AboutUs/7603.aspx

Personal Wash Lux Life Buoy Liril Hamam Dove Pears Breeze Rexona

Laundry Wash

Serf excel Rin Wheel Vim Cif Comfort Domex sunlight

http://walmartstores.com/AboutUs/7603.aspx

Cont
Skin Care Fair & lovely Ponds Hair Care

Sunsilk
Clinic Plus Clear

Vaseline

http://walmartstores.com/AboutUs/7603.aspx

Cont
Oral Care Deodorants & Color cosmetics

Pepsodent

Axe
Rexona Lakme

Close-up

http://walmartstores.com/AboutUs/7603.aspx

Cont
Brook Bond 3 rose Red Label Brooke Bon Taaza Bru Modern Kissan Knoor Annapurna Kwality Walls

Brook Bond Taj Mahal

Brooke Bond Sehatmand Lipton Modern

http://walmartstores.com/AboutUs/7603.aspx

Price
A price is the flexible element than other, It is based on revenue. They give discount also on their product. They also offer Buy one Get one free. Hul gives special discount of some product such as Lux & Lifebuoy they are Giving 3% on bill. They gives scratch card on wheel soap, and special offer on display window, two windows Rs.300/- and four windows Rs.600/They give 5% extra discount on bill to wholesaler, distributer are also Giving 1.5% discount on bill.

http://walmartstores.com/AboutUs/7603.aspx

Promotion
Advertisements:The ads are displayed in the news paper with present offers in running. Electronic Media:Ads are displayed at different TV channels, FM, and Radio to create awareness among the people in Urban as well as in Rural areas. Seasonal Discount:Special offer schemes are offered to customers on the festival, occasion to promote sales.

http://walmartstores.com/AboutUs/7603.aspx

Place
It is important to marketing activities that make products available to consumer at right time and in a convenient location so these products are available at shopping mall, outlet or any grocery shop which is nearby home ,A person can find these products anywhere.

http://walmartstores.com/AboutUs/7603.aspx

Coverage areas
Coverage Area Raisen Berasia Mandideep Obedullaganj Indus Town No. of counter 100 60 70 75 40

12% 29%

22%

Raisen Berasia Mandideep

17%
20%

Obedullaganj Indus Town

http://walmartstores.com/AboutUs/7603.aspx

Contribution to different sectors

Home & Personal Foods Exports Others 74.30% 16.20% 7.30% 2.20%
2% 7% 16% Home & Personal

Foods
75% Exports Others

http://walmartstores.com/AboutUs/7603.aspx

Major competitors
Procter and Gamble (P & G) India. Godrej Consumer Products LTD.(GCPL) Dabur India LTD. Colgate Palmolive India LTD. Marico Limited. Indian Tobacco Company (ITC) Gillette John son & Johnson Britannia Amul
http://walmartstores.com/AboutUs/7603.aspx

Bharti Wal-mart (Best Price)

(It has opened 22 Nov.2010)

http://walmartstores.com/AboutUs/7603.aspx

Impact of Bharti Wal -mart (Best Price)

Awareness Always Low Prices "Always Low Prices" That was Sam Walton's pricing philosophy when he opened the first Wal-Mart in 1962. Today, we're still committed to bringing you great products at our Every Day Low Prices, whether you're shopping in your local store or at WalMart. It is based on cash-and-carry store Self-service store offers business members multiple benefits of price, convenience, choice, quality and hygiene all under one roof Unique Mera Kirana and Business Solutions Centre created to share solutions with small and medium retailers on best practices in assortment planning, layout and fixtures, displays, backroom, licenses, hygiene, customer retention, accounting and value added services. My Partner programme that includes seminars on taxation for kirana owners, food safety & hygiene workshops & live demonstrations for hotels, restaurants and caterers.
http://walmartstores.com/AboutUs/7603.aspx

Cont
Facility

WHO CAN BE A MEMBER?

Businessmen which include: Retailers Wholesalers Manufacturers Traders Self employed professionals These all must have proper business license or vat, with past 2 months sales report. AGE:18 years and above. All the members will be given a card , which they have to show at the time of entrance in the premises. One businessman will be given two more additional cards for other members of his family. Membership Cards are made free of cost.

http://walmartstores.com/AboutUs/7603.aspx

Cont
THE BENEFITS OF BECOMING A MEMBER Low and transparent prices. All items under one roof. New and excitement items. Relevant items for your business. Freehand hygienic food items. Targeted customers Retailers Wholesalers Institutional customers

Retail buyers are not encouraged by The Bharti Wal-Mart BEST PRICE Modern Wholesale, but this segment is also giving a significant business to company.
http://walmartstores.com/AboutUs/7603.aspx

Cont
Major clients Border security force Army Air force Medium and small retailers It has tie-ups with 30,000 retailers and 8,000 suppliers across the country.

General information There is a minimum fixed quantity for some of the product categories. No maximum limit. Same and fair price for small and big retailers or wholesalers. The customers who purchase in bulk have some negotiation power In some product category. The security system is very good. Cashiers are provided with buzzers/alarms, if any problem occurs they press it.
http://walmartstores.com/AboutUs/7603.aspx

Cont
PRODUCTS Multi brand and multi category store with 7000 different items. Major categories FMCG Consumer durables Dairy products Fruits and vegetables Tobacco Stationary ( All products are from Indian only) Growth By and large growth is increasing because they are cover all the rural small and big Retailer and wholesaler, they are also given the always low price.

http://walmartstores.com/AboutUs/7603.aspx

Problem identify
Whole seller and Retailer Problem To arrangement the money for paying. Supply chain management.

Distributer Problem Decrease of sales. Collection of the money in the market.

http://walmartstores.com/AboutUs/7603.aspx

Research Methodology:
A questionnaire was designed. The dealers were visited personally and a detailed feedback and questioning session was carried out. The internal shop display across brands were put inside the market mapping sheets to get the share of Display among all brands across product categories.

Limitations of the Survey:

Due to Lack of time, not all the dealers were questioned. Not all dealers were willing to reveal figures regarding sales of various products and brands from their counter.

http://walmartstores.com/AboutUs/7603.aspx

Swot Analysis
Strengths Strong brand Portfolio, Price quality & Variety. Innovative Aspects. Presence of established distribution networks in both urban & rural areas. Solid base of the company. Corporate social responsibility. Weakness Me-too products which illegally mimic the labels and brands of the established brands. Strong competitors & availability of the substitute products. Low exports levels. High price of the some products.
http://walmartstores.com/AboutUs/7603.aspx

Swot Analysis
Opportunities Large domestic market-over a billion populations. Untapped rural market. Changing life style & rising income levels, i.e. increasing price income of customers. Export potential and tax & duty benefits for setting exports. Threats Tax and regulatory structure. Mimic of brands. Removal of import restrictions resulting in replacing domes. Temporary slowdown in economy can have an impact on FMCG.

http://walmartstores.com/AboutUs/7603.aspx

CONCLUSION
HUL should go for more planned and sensible marketing and advertising strategies with a view to accomplishing the task of global brand image buildings. Hyper marketing and retailing network should get special attention as vital components of HULs marketing policy.

http://walmartstores.com/AboutUs/7603.aspx

http://walmartstores.com/AboutUs/7603.aspx