Professional Documents
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Samsung India
Samsung India
1 SPOT
PRESENTED BY: Manoj panjwani Nitesh khanna Priya khanna Raghav Sanjeev jha Swapnil karn
INTRODUCTION
Samsung India Electronics Private LimitedIndian subsidiary of the US $55.2 billion Samsung Electronics Corporation Headquartered in Seoul, Korea Commenced operations in India in December, 1995 Enjoys a sales turnover of over $ US 1 billion in a just a decade of operations in India
PRODUCT LINE
SAMSUNG
Mobile Phones
Camera / Camcorder
Home Appliances
TV / Audio / Video
PC / Peripherals / Printer
Memory Card
INITIAL STRATEGY
Focused on creating a premium brand image Emphasized on the design and technology aspects of its higher-priced products Market leader in LCD televisions and superpremium, side-by-side refrigerators "Customers would buy an LG [product] for their bedrooms but pick a Samsung for their living rooms"
REVITALIZED STRATEGY
Focus on expansion and deeper market penetration making a big effort to reach out to the masses Providing superior technology and differentiated products not only for the premium segment but also for the mass market "When you want to expand the market, it is easier to reach out to a segment where you don't have a presence than to eke out more value from an existing category."
MASS REACH
Aiming to broaden its presence across nonmetro and semi-urban towns Close association with Indian cricket - team and tournament sponsorships regularly conducting road shows and live demos of products in class B and C towns Rebranding of existing Samsung Digitall Homes as Samsung Plaza
AMOUNTS IN BILLIONS Net Sales* Total Assets Total Liabilities Total Stockholder's Equity Net Income*
ISSUES TO BE ADRESSED
Margins in the consumer electronics business are not very high Extensive distribution network developed by arch rival LG Need to respond quickly to the advent of new technology Modern trade may threaten established brands when stores launch private labels