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Retail MGMT On Retail Pricing
Retail MGMT On Retail Pricing
Group: Manoj Panjwani Nitesh Khanna Prerna Bhadani Raghav Sangeev Jha Swapnil Karn
A transaction by a buyer as their willingness to pay for the benefits the products delivers.
Price Sensitivity.
Different price points affects demand of particular merchandise
Elasticity =
Cost-Oriented pricing
Demand-Oriented Pricing
Conti.
Example
Discrimination pricing
Skimming Pricing
Leader Pricing
Competitive Match the market prices of competitive retailers Pricing Market Penetration Pricing
When a company or brand wants to establish quickly in a market
Example
Example
Perception of Fairness Reduced Advertising Improved Customer Service Management Reduced Stock outs and Improved Inventory Management Increased Profits Margins
Benefits of EDLP
Value
Quality
Price
Image
Value as low price, Value as whatever is wanted from a product, Value as the quality one gets for the price paid, Value as what one gets for what one gives.
Overstocking or poor stock keeping. Quality of merchandise inferior due to manufacturer or damage. Need to release the display space for other merchandise.
A policy to improve customer goodwill through markdowns. Sales staff not being properly trained or encouraged. Economic or seasonal problem.
Value pricing Promotional pricing Low interest financing Psychological discounting Special event pricing Differentiated Pricing Time pricing Bundling
Time pricing
Value Pricing
Bundling