Product launching strategy and Economy study of Brazil

Presented By:Raman Kumar Jha

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Points will be covered

1. Country analysis
1. 2. 3. 4. Country at a glance Economy at a glance SWOT Analysis Documentation

2. Market Analysis
1. Market at a glance 2. Industry Analysis

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Country at a GLANCE
Capital Brasilia Portuguese

Official Language Area

8,514,577 Km.

Population 192,376,496 Density 22/km2

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Economy at a Glance
Ranked: 7th (nominal) 8th (PPP) Currency: Brazilian Real Exchange Rate: .0351 R$ / 1 GDP 7.5% (2010) GDP/Capita (2010) $10,816 (nominal) $11,273 (PPP) GDP by Sector Agriculture 5.8% Industry 26.8% Services 67.4%

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SWOT Analysis
STRENGTH  GDP and Per capita income  Diversified market base  Strong agriculture base WEAKNESS Physical & Administrative Infra. Bubble Economy

OPPORTUNITY  Growing economy  Land availability to Industry stabilization

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THREATS Unravel Political Census High crime rate

Documentation and obligation

Registration of company/ Subsidiary Obtaining of licenses Local business contacts Meet with one of their representatives

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Target Market Analysis

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Market At a Glance
growth at 9.2% 15% of total labor force 8% (total) 3.5% (dairy) Division of area dedicated to Agriculture and Cattle rising.
     Total area : 6,00,000 Km2 3:2 for agriculture and Cattle rising 205 million cattle head count Exports $ 1billion /year Expected growth is 100% by 2020

Agriculture : Labor Force: GDP of Sector:

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Market and exporting process & strategy

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4 Ps
Product A well researched and herbal formula A Milk and Fat enhancer Pricing Skimming Pricing Clear terms about delivery against cash

Place The channels will be in two categories:

To cater large cap To cater mid and small cap
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Promotion Through milk collection centers Through social marketing (9 rupee theory)
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Marketing Strategy
Using of established player as piggy bagging Direct marketing Partnership in distribution channel Commission based selling Free Counseling

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Process
Production unit will be in INDIA

Final customer

Shipped to Brazil (Rio de Janeiro)

Distribution Network

Central ware house

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Doing Business in Brazil

Enlist the help of a Brazilian agent or distributor who will maintain relationships with customers. Due to its size, we will need multiple distributors or a well integrated distributor network. Exporters need to carefully consider transportation costs within Brazil when choosing a port of entry. Translating of sales literature to Portuguese and include product performance data and testimonials; convert all weights and measures to metric. Develop relationships with key industry officials so that the company is recognized as part of the industry team.

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Tariffs and trade policy

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Tariffs and rules

Complex Taxing system:
Tax lawyer Accounting firm

Transactions through Brazil Exchange Board 8% tax on animal farming products

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