FORD MOTOR

PESTLE ANALYSIS

PRESENTATED BY:
HARSH JAIN PGDM ROLL-5130

INTRODUCTION
Ford motor company, an american company manufactures and sells automobiles worldwide. Founded by Henry Ford. There are 90 plants in worldwide and about 2,01,000 employees who are working. It introduced in 1988 in India with a new model car.

CONTINUE ...
It has been in continuous family control for over 100 years. Ford operating its business in following continents are:  North america  Europe  Asia pacific  Latin america  Africa  Middle east. Ford is partnering with some companies.

PEST ANALYSIS
POLITICAL FACTORS ECONOMICAL FACTORS SOCIAL FACTORS TECHNOLOGICAL FACTORS

POLITICAL FACTORS
Forced groups(labour unions) play a vital role in the production. Introduction of new business laws. Foreign ownership regulations and technological cooperations between countries helping ford for raising funds and building advanced model in current scenario. Exchange rates, oil prices & free trade flows which influence the customer to invest.

ECONOMICAL FACTORS
Growth potential of target market. Target market size. Economic development. Oil price fluctuations

SOCIAL FACTORS
Geographical changes. Consumer attitude. Travel habits.

TECHNOLOGICAL FACTORS
Supply chain collaborations. Operations capability. Product development.