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Levi's Forecast
Levi's Forecast
TREND ANALYSIS
LEVIS
Levi Strauss & Co. (LS & CO) is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853. Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco headquarters; Levi Strauss Europe, Middle East and Africa (LSEMA), based in Brussels; and Asia Pacific Division (APD), based in Singapore.
Forecasting process:
Forecasters vary in the methods they use, but all are looking for an apparatus that helps them predict the mood, behavior, and buying habits of the consumer.
OUR BRANDS:
Levi Strauss & Co. in 1873, Levi s jeans have captured the imagination and loyalty of millions of people, generation after generation.
From classics, such as the famous Levi s 501 Original jean, to the new Levi s Curve ID fit the Levi s portfolio offers a wide range of products with innovative fits, fabrics and finishes. Sold in more than 110 countries, the brand allows individuals around the world to express their personal style.
The brand broke new ground launching the global Levi s Curve ID denim line for women- from ultra curvy to stick straight,
The Dockers brand has defined authentic khaki for 25 years. Since its introduction in 1986, the brand has been perfecting khakis and the essential goods to go with them for men and women all over the world.
Introduced in 2010 and headquartered in Asia, Denizen is the company s first brand launched outside of the United States. Denizen means inhabitant, belonging to a community of friends and family. The name reflects denim, the heart of the brand.
Marketing:
During the launch of Levi's Curve ID jeans, Levi launched a 5 week integrated marketing campaign that touched on experiential marketing, social media and outdoor events in shopping malls and city centres throughout the UK. Brand ambassadors for Levi's encouraged women to find their perfect curve jeans shape in-store for the chance to win a 1000 Levi's shopping spree. The idea behind the campaign was to drive long-term engagement with the brand.
Levi Strauss & Company had most of its early success because the firm was behaving monopolistically. The company patented the riveted jeans, increasing durability, and gaining popularity. Over the years, the company maintained profits by providing a wide range of products, capturing new markets, and increasing its market shares.
To create the patch-pocketed, slightly slouchy flared style at left, one that is a major focus of the Fall offering, house designers went back to the original 1970 s styles.
references
http://www.style.com/stylefile/2011/03/the-levisforecast-more-seventies-please/ http://en.wikipedia.org/wiki/Levi%27s http://www.mdnphoto.com/blog/2010/03/15/levis-colorpatch-campaign-its-a-wrap/