Rural Tourism

Rural India has much to offer to the world, rich in traditions of art, crafts and culture Rural marketing is a concept which is still unfulfilled and huge potential. Promotion of nature friendly lifestyle, Peace & tranquility are in-built in rural tourism. Curiosity for the urban and foreigner about Indian rural life, culture, festivals and farming life. Strong family oriented recreational activities : through rural games, festivals, foods and dresses

Business Idea contd..

 An inexpensive gateway: The cost of food, accommodation, recreation and travel in rural tourism is low, widening the scope of tourism  Nostalgia for their roots on the farm: For tourists it is like returning back to their roots  We mainly start our business in Uttaranchal, state rich in natural and scenic beauties with pilgrimages.  Real India lives in villages M K Gandhi

Market Analysis
 Our main target market is urban population in the age group of 3555 years in domestic market.  And the foreigners in the age group of 22-60 years.  We also target schools and colleges for group holidays in the lap of nature from the urban area.  Our main customers are:- Newly married couple, Family, Retired person/senior citizen, Patients, Foreigners, artists, corporates, Adventure lovers & nature lovers.  The tourism industry shows that India had 740 million domestic tourists and 5.6 million international tourists.

Marketing Strategy
 Our main marketing tool is Internet, we mainly target metro and tier 1 & 2 cities  We also do viral advertising through radio and newspapers  Our Slogan is Beauty of Himalaya calling you and Now money dont come in the way of your fun  We offer various options of tour packages by considering all sections of society.  We deliver more than the customer expected and we give full value of money to the customer

Operational Strategy
 This industry has a very huge potential of growth.  There is hardly any private player and government is not able to provide customer friendly services in most cases  In starting we require only 12 peoples for one location.  It demands around 25 lakh investment in starting  12 lakh for infrastructure development for creating rooms and leasing lands, 5 lakh for basic amenities , 3 lakh for internet site making and advertising, 2 lakh for salaries and 3 lakh as a reserve for emergency.

Risk And Challenges

Challenges: Need of proper understanding for both tourists and local people  Lack of Basic Education  Need to generate a democratic movement which helps people at all levels to participate in tourism development  Legislation Problems  Lack of Trained Manpower  Lack of Local Involvement  Underdeveloped people  Lack of proper physical communications  Build confidence in safety and security.