Customer Loyalty Program

Indian Oil v/s BPCL

WMP6004: Akshay Bansal WMP6007: Ankit Suri WMP6134: Abhishek Chopra WMP6133: Shayan Ahmad WMP6131: Surendra Kumar Dubey

Indian Oil
XTRAPOWER Fleet Card
 Smart Card-based fleet management solution for fleet operators and corporates for cashless purchase of fuel & lubricants from designated retail outlets of Indian Oil through flexible pre-paid and credit facilities.  Provides unique benefits like personal accident insurance cover and vehicle tracking facilities.  It has emerged as the largest fleet card in the country with the widest retail outlet coverage.  The fleet card transactions are authorized through a unique Personal Identification Number (PIN)  Fleet card can help track each vehicle's movement across remote corners of the country, leading to an improvement in vehicle utilization and route compliance

Indian Oil
Easy Fuel Gift Card The XTRAPOWER Easy Fuel gift card facilitates corporates in paperless gifting of fuels and lubricants to their employees, customers and other stakeholders It offers amazing convenience and security among the gifting options available today, and comes with the option of multiple recharging, or topping-up, and hence ideally suited for reimbursement, Incentives, etc. Corporate members can log into the dedicate website for allocating requisite funds and for topping up. A 24x7 dedicated toll-free helpline (1800 4255599) caters to customer queries.

Indian Oil
XTRAREWARDS
 It is India's first online rewards programme that seeks to inculcate the habit of redeeming points.  It is currently active in Mumbai, Delhi, Chennai, Ahmedabad, Bengaluru, Bhubaneshwar, Coimbatore, Mysore, Pune and Secunderabad, with plans to reach other cities soon.  The loyalty programme rewards customers paying by cash, credit and debit cards.  Additional points can also be earned outside the Indian Oil network, covering prominent FMCG, Food, Automobile, Travel, Entertainment, Apparel and Hospitality sectors.  Apart from redeeming the accumulated points instantly on fuel / SERVO lubricants at participating retail outlets, card-holders can also redeem the points to get exciting gift items from a catalogue.  The programme continuously provides the cardholder with privileges, benefits and offers from a large number of alliance partners, including restaurants, pizza companies, automobile service stations, jewellers, and online shopping companies.

Indian Oil
Indian Oil - Citibank credit card
Credit card issues by Citibank with Indian Oil Tie up. When used with Citibank swiping machine, it saves you 5%.2.5% surcharges are waived and 2.5% of the amount is added as points. These points once reached 500, can be redeemed for IOC coupons, which can again be used at IOC outlets to purchase fuel or lubes. Redeeming very easy, just call and the amount is adjusted in your bill on your fuel payments.


TIES UP WITH XTRAREWARDS!

Tie up with Videcon and Kenstar
11-41 Discounts on products Product Range
Brand Product 14" NTV 15" FTV CTV Videocon LCD REF 21" FTV - W 21" STV - Slim 29" FTV - N W 32" DCR FFR Food Processor Kenstar SHA Mixer Grinder Model VAN14MSP VAF15SDV VBF21WDW VAS21SDR VDF29SSJ MRP Offer Disco Discount Price unt % Range %

3990 3550 11 5590 4500 19 9290 8250 11 7990 6400 20 11-16%

1099 9200 16 0 LCDTVVDL32HB3199 2600019 T 0 VBP193 8990 7700 14 1199 D245DX 1040013 0 F/G MF-0808 5595 3500 37

19% 13-14%

37-41%

BPCL
Petrocard loyalty scheme User loads a predefined amount into the card- Rs 500 minimum and multiples of Rs 100 thereafter. Each time a user avails any of BPCL's services, he/she can pay using petrocard, instead of cash. Purchase value is debited from the preloaded amount available on the card and appropriate loyalty points (called Petromiles) are credited. Petromile points once accumulated to a decent size and can be exchanged for some nice gifts.

Indian Oil v/s BPCL

BPCL: Lack of product differentiation for different segments BPC has larger reach and was launched earlier

Indian Oil v/s BPCL

BPCL: Lack of product differentiation for different segments BPC has larger reach and was launched earlier Indian Oil has two major segments: Extra reward Individual Customers, in 19 cities Unlike BPCL s Petrocard, there is no need to preload cash onto the card Points burned with Instant fuel redemption (unlike BPC/HPC platform) Points can be redeemed in cash and kind (online) Redeem it against fuel Spend Rs. 75 Get 1point On 354 points Get Rs100 (customer advantage of 30p which is highest in industry) Marketing slogan: Every swipe you get discount from partners Extra power for institutional fleet Focus on diesel, Insurance For owner: Rs 1 lacs Driver + Helper: Rs 50,000 each Owner control HDFC back (owner can deposit amount) Load cash into any of its drivers card

Extra Reward discount partners