Corporate Partnership Proposal

Presented To
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June 6, 2000

OVERVIEW

The Texas Tech Athletic department is pleased to present this corporate sponsorship proposal to Covenant Health System. We have created a unique package designed to meet Covenants specific objectives: Deliver Covenant Health System first-class hospitality opportunities at Texas Tech Athletic events Create awareness of Covenant Health System through an image campaign Promote the Covenant Health System name on a local and regional level
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We believe the following elements will meet Covenants objectives listed above. Thank you for the opportunity to present Covenant Health System a proposal of this significance.

KEY ELEMENTS
Signage Basketball Baseball
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Hospitality Basketball Game Sponsorship Baseball Series Sponsorship Marketing Schedule Magnets Community Outreach Take A Kid

Corporate Sponsorship Proposal

BASKETBALL SIGNAGE Rotational
We propose Covenant Health System sponsor one (1) rotational sign in the United Spirit Arena for the 2000-01 Basketball season. The details are as follows: Size: Ad Panels: Location: Production: Rotation: Exposure:
* Note:

3 height x 16 length One (1) panel Scores Table (team bench side/east) First copy provided by Texas Tech Sign rotates every :45 sec. Approximately fifteen (15) home games per sport - direct TV camera angle (Sports: mens/womens basketball, volleyball)
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The NCAA does not allow signage during postseason play. Therefore, ad panel will not be visible during any postseason play.

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Corporate Sponsorship Proposal

BASKETBALL SIGNAGE Static
We propose Covenant Health System sponsor one (1) Static sign in the United Spirit Arena for the 2000-01 Basketball season. The details are as follows: Size: Ad Panels: Location: Production: Exposure:
* Note:

3 height x 8 length One (1) panel Media Table (opposite team bench/west) First copy provided by Texas Tech Approximately fifteen (15) home games per sport - limited TV camera angle (Sports: mens/womens basketball, volleyball)
The NCAA does not allow signage during postseason play. Therefore, ad panel will not be visible during any postseason play.
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Corporate Sponsorship Proposal

BASEBALL SIGNAGE Outfield Static
We propose Covenant Health System sponsor one (1) static outfield sign at Dan Law Field for the 2000-01 Baseball season. The details are as follows: Size: Ad Panels: Location: Production: Exposure: 16 height x 16 length One (1) panel Outfield First copy provided by Texas Tech Approximately thirty (30) home games
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Corporate Sponsorship Proposal

BASKETBALL GAME SPONSORSHIP
We propose that Covenant Health System sponsor one (1) Mens Basketball game and one (1) Womens Basketball Game. This opportunity includes: Game Tickets Forty (40) tickets to each sponsored game; Suite Hospitality Eight (8) tickets to Athletic Corporate Partner Suite; VIP Hospitality - Forty (40) VIP Hospitality passes to pre-game buffet; Giveaway Item Covenant Health System may provide a giveaway item to fans attending each sponsored game. The item will display both Covenant and Texas Tech logos. Covenant Health System will purchase the item from an officially licensed Texas Tech vendor; Display Tables Covenant Health System may distribute promotional material to fans via display tables; Halftime Promotion Upon request Covenant Health System will have approximately 3 minutes to conduct a special halftime promotion; Video Screen Messages Four (4) 15-second video screen messages during each game recognizing Covenant Health System as the game sponsor; Public Address Announcement Two (2) public address announcements during each game recognizing Covenant Health System as the game sponsor; Signage Two (2) 3 height x 4 length signs displaying Covenants logo, provided by Tech Athletics.

Corporate Sponsorship Proposal

BASEBALL SERIES SPONSORSHIP
We propose that the Covenant Health System sponsor one Texas Tech Baseball series. This opportunity includes: Game Tickets - One hundred (100) general admission tickets to each game of the series; VIP Hospitality - One (1) night of VIP Hospitality at your sponsored game of choice which will include corporate tent and catering for one hundred (100) people; Display Tables Covenant may distribute promotional material to fans via display tables; First Pitch - Upon request a representative will deliver the ceremonial first pitch before the start of the first game; Public Address Announcements - Two (2) public address announcements during each game of the series recognizing Covenants sponsorship; Scoreboard Messages - Four (4) electronic scoreboard messages during each game; Signage - Two (2) display banners placed in visible locations. - banners will be provided by Texas Tech; Giveaway Item The Covenant Health System may provide a giveaway item to fans attending the sponsored games. The item will display both the Covenant and Texas Tech logos. The Covenant Health System will purchase the item from an officially licensed Texas Tech vendor.

MARKETING Schedule Magnets

Covenant will be the exclusive sponsor of the 2000 Football and Mens and Womens Basketball schedule magnets. Details are as follows: Magnet logo exposure - Logo placement on all 45,000 (15,000 each sport) schedule magnets to be distributed as follows for each sport: 10,000 Texas Tech Season Ticket Mailing 2,500 Distributed at the discretion of Covenant 2,500 Distributed at the discretion of Texas Tech Production/Artwork - Texas Tech University will handle production arrangements and cover all costs of the magnets. All artwork must be approved by Covenant and Texas Tech; Logo specifications - Full color maximum size .9 x 1.8

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MARKETING Schedule Magnets

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Sample magnet design and size: 7 in. x 4 in.

Corporate Sponsorship Proposal

COMMUNITY OUTREACH Take A Kid to the Game
We propose that Covenant Health System sponsor the Take a Kid to the Game Program which includes the Committee for Champions Take a Child Promotion as an added benefit. Take A Kid to the Game Overview This program provides the opportunity for a child to experience a college game when accompanied by an adult. It opens the door for the motivation a child needs to strive to excel in school in order to end up as a college student and maybe even a student athlete. Committee for Champions Take a Child to the Game Overview Texas Tech University and the Committee for Champions bring in Lubbock-area underprivileged children and pairs them up one-on-one with a Tech student for a day of fun and football. This provides the school-aged child with the opportunity to see first-hand that college is an obtainable goal. The program is designed to encourage the youth of Lubbock and the surrounding area to stay in school and promote Texas Tech as a university option. This also allows Covenant and the Lubbock community to rally around a worthy cause while creating a public relations opportunity to promote these first-class efforts.
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COMMUNITY OUTREACH Take A Kid to the Game

Covenant Health System will receive: Presenting sponsor of the Take a Kid to the Game promotion Logo on all literature promoting the TAKG events Logo on all premium items provided to the underprivileged children One (1) public address announcement at each TAKG event One (1) video/scoreboard display at each TAKG event Children will receive: Tickets provided to underprivileged children - 1,200 Football tickets - 500 Basketball tickets - 500 Baseball tickets Lunch Gift/Premium Item (e.g.. T-shirts)
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FOOTBALL SCHEDULE 2000

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August 26

University of New Mexico Utah State North Texas Louisiana-Lafayette at Texas A&M Baylor Nebraska at Kansas State at Kansas Texas Oklahoma State at Oklahoma

September 2

September 9 September 16

September 30 October 7 October 14 October 21 October 28

November 4 November 11 November 18

Corporate Sponsorship Proposal

INVESTMENT
Basketball Signage (Rotational) Basketball Signage (Static) Baseball Signage (Static Outfield) Men's Basketball Game Sponsorship Women's Basketball Game Sponsorship Baseball Series Game Sponsorship Schedule Magnets (Football, Men's & Women's Basketball) Take A Kid (Football, Basketball, Baseball) Sponsorship Package Value
ANNUAL INVESTMENT 1 yr. Agreement (10% discount) 2 yr. Agreement (15% discount)* 3 yr. Agreement (20% discount)* 4 yr. Agreement (25% discount)*
*The annual investment amount will reflect a 4% yearly increase to offset inflation and rising costs A flexible payment plan may be arranged upon Covenant Health System's request
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$7,500 $7,500 $5,000 $7,500 $10,000 $5,000 $30,000 $20,000 $92,500

$83,250 $78,625 $74,000 $69,375