Colors and Communication

Group Members
Ketki Puranik Ashish Mittal Sudarshan Budgemwar Bhagyashree Deherkar Kavita Shevkar Nikhil Jadhav 44 36 8 14 53 28

A little puzzle: Say out loud the COLOUR not the word.

Colors Their Importance

C

Scientifically the first thing registered while assessment One of the most powerful ways to communicate your business Irreplaceable form of communication Tool to emphasize or de-emphasize areas What if the world was Black and White?!

Which of the following images grabs your attention?

B/W vs. Color Images

According to a Research, a black and white image may sustain interest for less than two thirds a second, whereas a colored image may hold the attention for two seconds or more & the product has one-twentieth of a second to halt the customer's attention on a shelf or display.

Colours affect our life

RED
Enthusias , energy, blood pressure, respiration, heartbeat, and pulse rat , Encourages action and confidence,Provides a sense of protection from fears and anxiety.

WHITE White projects peace,purity, cleanliness,and neutrality. Aids mental clarity,Encourages us to clear obstacles,Evokes purification of thoughts or actions,Enables fresh beginnings

GREEN Soothes Relaxes mentally as well as physically Helps alleviate depression, nervousness, and anxiety Offers a sense of renewal, self-control, and harmony Happyness, green revolution.

ORANGE

BLUE

Orange is the Netherlands' national colour. Red and orange increase the appetite,Stimulates activity,Encourages socialization. This is why these colors are so popular in restaurants and especially fast food restaurants.

Blue is seen as selfexpression and deep thinking,trustworthy and committed. Blue is the least "gender specific" colour, having equal appeal to both men and women. symbolizes serenity, tranquility and spirituality. That s why it is recommended to use it in the babies room.

Black It represents power, sophistication, elegance, wealth, mystery, fear, evil,anonymity, unhappiness,depth, evil, sadness, remorse, anger, mourning and death. In speech we say "Don't let a black cat cross your path", "Black Market" or "Black Monday".

Colour communication styles

Gold communication style

Tips for communicating

Purposeful Plans Ahead Respectful Supportive of Policies and Rules Loyal, Devoted

Be Prepared Give Details Be Consistent Show Respect

Blue communication style

Tips for communicating

Friendly Helpful Optimistic Expressive with emotion

Acknowledge Them Show appreciation Include them

Green communication style

Tips for communicating

Logical Objective Includes Facts and Information Focus on matter Questioning

Allow them time to ponder Avoid redundancy Don't misinterpret their need for info as interrogation

Orange communication style

Tips for communicating Spontaneous Action takers Opportunistic Create choices Risk takers Move with Them While They Multitask Appreciate Their Flair

Colors in business communication

C O L O R

80% Brand Recognition Conveys Information and Professional look 39% more memorable Increase comprehension up to 73% Best Non verbal communication

HOW COLOR DIFFERENTIATE BUSINESS?

Establish a consistent brand identity Effective customer-facing communication Complement brand identity Functional impact on readability

Color guidelines for brands

R E D

P I N K

O R A N G E

G R E E N

Y E L L O W

B R O W N

B W L H A & I C T K E

COLOURS IN FLAGS
BLACK Black often represents determination, ethnic heritage, and/or defeating one's enemies BLUE Blue often represents freedom, vigilance, perseverance, justice, prosperity, peace, and/or patriotism. GREEN Green can symbolize the Earth, agriculture, and/or the Muslim religion.
RED Red often represents courage, revolution, hardiness, blood, and/or valor.

WHITE White often represents peace, purity, mountain snow, and/or innocence.

COLOURS IN FLAGS
CHILE The blue square in the canton region of the flag represents the sky White stripe represents the snow of the Andes mountains Red symbolizes the blood that was spilled fighting for freedom BRAZIL Blue disc depicting a starry sky Green field of Amazons Ordem e Progresso BHUTAN the yellow signifies civil tradition The orange half, which forms the fluttering end of the flag, signifies the monastic traditions of Buddha's teachings The dragon is holding a Norbu, or jewel, in each of its claws representing the wealth and protection of Bhutan

COLOURS IN FLAGS
PORTUGAL Green hope of the nation Blood (red) of those who died defending it

SOUTH KOREA The white background symbolises cleanliness of the people Negative & Positive aspect of universe.

INDIA The saffron color in the flag stands for courage, sacrifice The white, for purity and truth The green for faith and fertility

COMMUNICATION OF SIGNALS OR WARNING

WHITE FLAG
Surrender or Negotiation

BLACK
Protest

COLOUR ILLUSION
The red glasses in the right columns appear to be different in color from those in the left ones, though they are identical. The blue circles in the upper half appear to be different in color from those in the lower half, though they are identical in color

COLOUR ILLUSION
Blue dots appear to scintillate. Blue circles appear to be enhanced in saturation when seen in the central vision.