Medical tourism in India By Lk

Medical tourism
Medical tourism (also called medical travel, health tourism or global healthcare) is a term initially coined by travel agencies and the mass media to describe the rapidly-growing practice of travelling across international borders to obtain health care. It also refers to the practice of healthcare providers travelling internationally to deliver healthcare.

MT IN INDIA
India s medical tourism sector is expected to experience an annual growth rate of 30%, making it a Rs. 9,500-crore industry by 2015. Estimates of the value of medical tourism to India go as high as $2 billion a year by 2012.

The most popular treatments sought in India by medical tourists are alternative medicine, bone-marrow transplant, cardiac bypass surgery, eye surgery and orthopedic surgery. India is known in particular for heart surgery, hip resurfacing and other areas of advanced medicine. Ministry of Tourism India(MoT) is planning to extend its National Accreditation Board of Hospitals (NABH) certified hospitals. Chennai is considered to be the healthcare capital of India as it is home to some of India's best medical centers

REASONS
AFRICAS, MIDDLE EAST No advance care available Lack of technology and skilled medical practioners WEST Insurance unaffordable leading to semi insured and uninsured population - US Private hospitals very expensive

REASONS
Many medical tourists from the United States are seeking treatment at a quarter or sometimes even a 10th of the cost at home. From Canada, it is often people who are frustrated by long waiting times. From UK, the patient can't wait for treatment by the National Health Service but also can't afford to see a physician in private practice. For others, becoming a medical tourist is a chance to combine a tropical vacation with elective or plastic surgery

COST DETAILS
Procedure / Treatment Open Heart Surgery Total Knee Replacement Hip Resurfacing LA Hysterectomy Lap Cholcystectomy Spinal Decompression Fusion Obesity Surgery (Gastric Bypass) India ($) 7,500 6,300 7,000 4,000 3,000 5,500 9,500 USA ($) 100,000 48,000 55,000 22,000 18,000 60,000 65,000 UK (Ponds) 21,400 25,700 24,100 11,800 9,600 32,100 34,800

Value Proposition

Complicated surgical procedures possible at 1/10th

the cost Increase in use of Computerized Hospital Information Systems Bio medical technologists facilitating tech revolution in healthcare State-of-the-art medical establishments of great repute

ADVANTAGES
India has world class corporate hospitals and excellent treatment Centers in the world. Hospital infrastructure & technology on par with USA, UK & other European countries

Success rate India -- 98.7% -- US 97.5% Immediate attention / treatment / surgery Best Nursing Care and Hospitality. Language no barrier English speaking staff Low cost (1/10th), high quality, affordable best healthcare

Alternatives for medical treatment :

Alternative Medicine Proposition:

Ancient Ayurvedic stream of medicines Rejuvenation alternatives: Kerala s health retreats Naturopathy and Yoga
Kerala - > 8000 patients annually. Cardiac, Ortho & Ayurveda treatment

India: Pharmaceuticals R&D

INDIAN Ranbaxy Dr.Reddy s Labs Nicholas Piramal Torrent Biocon Cadila Aurobindo MNC Pfizer Eli Lilly Sanofi-Aventis Novartis Astra Zeneca Bayer GSK

Growth of International Standard Hospitals

Apollo Hospitals- chennai

Max Hospital Delhi

Fortis Hospital, Delhi

Jaslok Hospital, Mumbai

Breach Candy Hospital

Wokhardt Hospital Bangalore

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Promotions
Establishment of Indian Medical Tourism Corporation - International Branches - Colabrations with all Indian & Foreign missions - Brochures giving details & pictures of - Indian Corporate Hospitals, specialties, Special attractive treatment, travel & tourism Packages at competitive rates , Health Insurance for treatment in India

PROMOTIONS
Corporate Hospitals Medical Tourism front offices in UK, USA, Canada, Middle East, South East Asian countries Medical Tourism Facility Managers - in Europe, Middle East, South East Asia - for networking with foreign hospitals & Consultants for patient reference on profit sharing per patient basis. Form Medical Tourism Association (India)- for laying down MT business ethics, rates, wellness tourism policies, procedures etc. Special Insurance Packages

TRAINING NEEDS
Institutional Training University courses Structured courses tailor made syllabus Training in Tourism Marketing Training modules in soft skills hospital staff Training of Spa/Wellness Institution staff

University courses with specialization in MT

AHMEDABAD

BANGALORE

DELHI

HYDERABAD

MUMBAI

MB A (Health Care Management) MBA (HCM) Two years full time PG regular course with option to specialize in final year either in Hospital Operations Management (HOM) or Medical Tourism (MT)

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