Advertising Management CIA II

Binoy John - 0911242

VIDEOCON
Videocon is an industrial conglomerate with interests all over the world and based in India.The company's principal activity is to manufacture consumer electronics and home appliances. The company is dealing in Oil & Gas, Thomson CPT, Glass, and Consumer Electronics. It has an employee base of around 11,054.

Shri Nandlal Madhavlal Dhoot, was the founder of the Videocon Group. He was a successful sugarcane and cotton cultivator. In early 80's Nandlalji initiated his three sons - Venugopal, Rajkumar and Pradeep into business. Through a technical tie up with Toshiba Corporation of Japan, he launched India's first world-class color Television: Videocon. Today, Videocon is household name across the nation- India's No. 1 brand of Consumer Electronics & Home Appliances, trusted by over 50 million people to improve their quality of life.

Corporate Social Responsibility

Videocon is committed to social causes in the following ways:
Employee Contribution Videocon believes that its most valuable capital is its people. Nurturing their personal growth is tantamount to building the group's future. As the group enlarges to envelope people from diverse social and cultural backgrounds, creating opportunities of exchange, learning and exposure to a unique corporate ethos is becoming extremely important. Videocon's main training centre in India is supplemented by other learning resources strategically located around the globe. These offer advanced programs designed to develop management and operational skills. Result-oriented seminars on varied topics and workshops by world-famous motivators encourage people to expand their potential. These initiatives inspire them to develop their creativity, thus helping build capable professionals and responsible members of society.

Hospitals
In the memory of their founder Videocon runs a world class hospital with the latest equipments, MRI, CT scan machines run by dedicated doctors specializing in Cancer and heart surgery. The hospital is 100% charitable and caters to the people in Indian villages which cannot even support their families let alone afford medicines.

Schools
the group runs a world class school dreamt by their LATE founder in the village of Gangapur, dedicated to giving high quality high school education to underprivileged girls inspiring them to aim higher and work for the development of the country. Videocon also supports schools in china. They children of the schools run by the group have won many awards and accolades in various events.

Sports
The Videocon School of cricket was launched in Kolkata to train budding talent in the age group of 10 to 17. The academy has been undertaken in cooperation with the former captain of the Indian cricket team, Saurav Ganguly, who has been designated Chief Coach. It aims to put about 700 students through the paces every year.
Sponsorship of cricketing events across the globe underlies Videocon's commitment and passion for sports as well as its goal to connect with a global audience. Videocon is inspired heavily by the uplifting values perpetuated by sports. Its ability to draw people together irrespective of differences in race, gender, religion and country. Unity of spirit and purpose is ultimately what builds bridges between diverse cultures. This is the core belief of a group that today has operations spread over a cross-cultural milieu worldwide. Also, at the heart of sports is fair play, a virtue which enjoys exalted status among values cherished by Videocon. The group has been deeply involved in supporting sports. Its sponsorship of cricketing events across the globe underlies its commitment and passion for sports as well as its goal to connect with a global audience.

Energy Conservation
The Company consistently pursues reduction in energy consumption in its manufacturing process on an ongoing basis.
An overall awareness has been created among the employees/workers to avoid wastage of water and power by shutting the power off when not in use. A parameter has been developed in office atmosphere to shut power off for some part of day so as to take up manual work and complete the manual activity during that part of the day. The lighting fixture in the administrative areas has been optimized. A Quality team has been appointed to closely monitor the consumption of fuel and lying emphasis on non-conventional energy sources. The group has taken environment conservation seriously. It is working to equip its facilities with methods that help recycle CRT glass, curb carbon emissions and other pollutants. Videocon's India glass plant has supported plantation of over 2, 00,000 teak trees.

CONCLUSION

Videocon has been quite active in fulfilling its responsibility towards its employess, investors as well as the society as a whole. It has designed and changed its products keeping in mind the various environmental conditions. In todays world where environmental problems is the biggest threat to the world, Videocon has adopted energy conservation as one of its primary goals.
It has also recognized the importance of employee participation and welfare. It strongly believes that by ensuring good quality work environment as well as good interpersonal relationships among employees can increase their productivity to a great extent, thereby ensuring optimum utilization of resources. Due to its emphasis on social responsibility its brand image has grown three folds. Many investors are now more interested in investing in the company. Even consumers have started identifying Videocon as an environmental friendly company. The company changing its logo to green was a clear result of the above few mentioned paragraphs. Thus it is a combination of its high productivity, delivery of quality products and social consciousness that has enabled Videocon to continue to be the leader in the electronics market.