The

Innovation 24
Tom Peters/Joinville BRAZIL/19 June 2009
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Innovation 24 **XFX/Cross**XFX/Cross-functional excellence (physical, lunch, project structure, transparency, emergent leadership, facebook, etc) **Prototype **Prototype mania (action bias, serious play, most tries wins, execution is strategy) **Portfolio **Portfolio management (Score every project) project) **Celebrate **Celebrate failures (most mistakes wins, Fail. Forward. Fast., mining pissed off customers) **Decentralization **Decentralization (attitude, budgetary control/30% to 80%, accountability, spontaneous discovery process) **Centralization **Centralization (once in a blue moonculture moon change/HPchange/HP-Fiorina; Centers of Excellence-GSK) Excellence**Targeted**Targeted-small acquisitions (need a strong retention process) process) **Alternate **Alternate structures (Skunkworks, 1% play money, parallel universe, internal venture funds, partnership with lead vendors-customers, vendorsadhocracy in general)

Innovation 24 **Weed **Weed the portfolio (Wave bye-bye to old friends, byemastering organizational forgetting) **Acknowledge**Acknowledge-revel in the mess (logic behind try it culture, champion inefficiency) inefficiency) **Fight **Fight for simplicity, war on complexity (Drucker: 90% of what we call management, consists ) **We **We are what we eat/ hang out factor (lead customers, vendors, board, consultants, diversity per se, mentor freaks, crowdsourcingcarefully crowdsourcing managed!) managed!) **R&D **R&D equal all functions (e.g. systems innovation = new product innovation) think?, **100% **100% innovators (What do you think?, culture of respect, HRs lead role) **Practice **Practice nudgery (bigger cart, +50% purchases) **Gandhis **Gandhis rule (You must be the change you wish to see in the world, timid begets timid)
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Innovation 24 **Diverse **Diverse team at the top! **Enthusiasm **Enthusiasm machine (I am a dispenser of enthusiasm, extreme language-insanely great) language**Passion **Passion for cool (design mindfulness) **MBWA **MBWA (Managing By Wandering Aroundin touch with Around the coal face) **Women **Women (the market, not a market segment; micro-lending/Yunusmicro-lending/Yunus-Cemex) **Boring **Boring as well as/more than sexy (Jims Group, Basement Systems Inc) **Big **Big stinks/SMEs rule (Mittelstand, Fosters stats: 0 for 1,000) **Infrastructure **Infrastructure (eg, research universities, venture capital, national initiatives such as Korea and design, primary education)