LO To know how to improve your first essay draft essay To begin to write your final

Match the brand logo to the slogan

Every little helps Believe in better Its the real thing Because were worth it Im lovin it Just do it

Lynx 2012 - The Final Draft

Read your feedback from your first draft Write a list of things you are going to do in your final draft to improve your essay

Write your final essay

Remember to apply the feedback you have received Use your essay template as a guide

Discuss

Do you think the Lynx 2012 advert is effective? Why? What makes an effective TV advert?

LO

To know the purpose of a storyboard To understand how to create a storyboard

assignment 2

To explore ideas for your own storyboard for

How many different shots do you think there are in a 30 second Lynx TV advert?

W h a t typ e o f sh o t i th i s s? W h y h a s i b e e n u se d ? t

What type of shot are they? Why have they been used?

Storyboards

What are storyboards for? Why are they important?

Example Assignment 2 Storyboard

The text reads; Extremely Long shot of San Fransisco landscape, with all the lights from the buildings creating a halo, as well as big visible moon to create an atmosphere of mystery. Camera slightly zooms in. There is no music, but some diegetic sounds can be heard of passing cars and faint waves of the ocean. Everything is kept in dark colours

Write a list of all the information about this shot that we can get from looking at this storyboard panel

What information do we know?

Your storyboard
In this research and planning section of the controlled assessment, you are going to create a 30 second storyboard for a TV advert

This will be the same product that you create a magazine advert for The two adverts should be linked, using similar themes, slogans, colours etc.

Your Storyboard
You should keep reminding yourself of your target audience Think about how your TV advert will appeal to your target audience

Your Storyboard

Draw a rough version of your opening three shots to your 30 second TV advert for your own product

Remember to consider;

Shot type/movement Length Transitions Sound The effect of the shot, why have you used it? The location, where is your advert taking place?

Swap Storyboards

Swap your storyboard with somebody else On a post-it note, write them some WWW and EBI feedback. Ask yourself, have they done the following things;

Said the type of shot Said the length of the shot Said the effect of the shot Described the sound Said the location of the shot Drawn an accurate storyboard that is the right