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    This document outlines the organizational structure and business strategy of Hindustan Unilever Limited (HUL). It discusses HUL's parent company (Unilever), mission to focus on the fast moving consumer goods (FMCG) sector in India. Key aspects of HUL's strategy are to build a strong portfolio of brands, focus on product innovation and expansion into new product categories like food. The summary also provides an overview of HUL's organizational structure, annual revenues, major competitors and methodology used for research.

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    This document outlines the organizational structure and business strategy of Hindustan Unilever Limited (HUL). It discusses HUL's parent company (Unilever), mission to focus on the fast moving consumer goods (FMCG) sector in India. Key aspects of HUL's strategy are to build a strong portfolio of brands, focus on product innovation and expansion into new product categories like food. The summary also provides an overview of HUL's organizational structure, annual revenues, major competitors and methodology used for research.

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    7 views26 pages

    A Glimpse On Hul

    Uploaded by

    kedarpanda
    This document outlines the organizational structure and business strategy of Hindustan Unilever Limited (HUL). It discusses HUL's parent company (Unilever), mission to focus on the fast moving consumer goods (FMCG) sector in India. Key aspects of HUL's strategy are to build a strong portfolio of brands, focus on product innovation and expansion into new product categories like food. The summary also provides an overview of HUL's organizational structure, annual revenues, major competitors and methodology used for research.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 26

    ByKedareswar Panda Faculty, MBA CITE, Bhubaneswar

    INTRODUCTION EXECUTIVE SUMMARY OBJECTIVE OF THE RESEARCH COMPANY GOALS MISSION ORGANIZATIONAL STRUCTURE RESEARCH PROBLEM MAJOR COMPETITORS METHODOLOGY FOR RESEARCH PROBLEM CONCLUSION BIBILOGRAPHY

    European company unilever


    Lever Brothers Trust Research Advisory

    Rural sector
    Consumption habits Presence of the rivals of HUL

    Market leader
    Convenience products

    Golden super star trading house


    Hindustan unilever research centre

    Ambitious progress , shakti


    Swasthya chetna Nutrition hygiene & personal care

    CHAIRMAN
    CEO & MD FINANCE & IT DIRECTOR

    EXECUTIVE DIRECTOR
    DIRECTORS

    ANNUAL RESULTS OF HUL

    (RS. CRORE)
    Mar11 sales Operati ng profit interest Gross profit
    5,517.44

    Mar10
    2,749.97

    Mar09
    3,040.19

    Dec08
    2,443.87

    Deco7
    1,885,70

    19,735.20 17,725.33 20,601.56 16,660.38 13,717.75

    0.24 2,951.01

    6.98 2,891.10 10.09

    25.32
    3,220.42 11.45

    -162.18 2,606.05 9.64

    25.50 2,322.88 8.83

    EPS(RS) 10.68

    Large number of players


    Continuous changes Relevance

    METHODOLOGY FOR RESEARCH PROBLEM


    External & internal analysis
    Situational analysis Sampling technique

    THE NEW HINDUSTAN LEVERFOCUSED ON FMCG


    FMCG
    Main engines Growth

    CONTRIBUTION OF FMCG TO MARKET

    BUILDING BLOCKS OF A STRONG FOODS BUSINESS


    Enormous growth potential
    Fragmented and lacked scale Vanaspati

    Product mix & cost reduction


    Relevant innovation.

    PORTFOLIO OF STRONG BRAND


    UN differentiated & lacking scale
    Consumer appeal and price segments Six brands

    HUL SHARE HOLDING PATTERN

    UNILEVER INDIVIDUAL

    DOMESTIC FILLS
    FILLS

    WINNING THE CUSTOMERS


    Strong brand
    Distribution channels Continuous replenishment

    BETTER VALUE
    low priced competition
    The value of the consumer launched several low unit

    FINANCIAL OVERVIEW

    SOAPS EXPORTS BEVERAGES PERSONAL PRODUCT

    OTHERS

    OUR PEOPLE & ORGANISATION


    Eight profit centers
    Simpler and leaner organization Fewer levels & greater empowerment

    CONCLUSION
    FMCG sector
    New HUL Increase usage & upgrade consumers

    BIBLIOGRAPHY
    BOOKS
    Kothari, C.R, 2010 Research methodology Kotler,Philip,2009,marketing management

    WEBSITES
    www.hll.com
    www.fmcg.com www.economictimes.com www.marketwatch.com

    For queries
    Email- kedar19x@gmail.com
    Cell-9861155454

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