Professional Documents
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Group - 01: Arnab Basak-1121101 Pankaj Sharma - 1121102 Anand T S - 1121103 Joy D'Souza - 1121104
Group - 01: Arnab Basak-1121101 Pankaj Sharma - 1121102 Anand T S - 1121103 Joy D'Souza - 1121104
Group - 01: Arnab Basak-1121101 Pankaj Sharma - 1121102 Anand T S - 1121103 Joy D'Souza - 1121104
Group - 01 Arnab Basak- 1121101 Pankaj Sharma 1121102 Anand T S 1121103 Joy DSouza - 1121104
Obesity
US Gov. Bill for Obesity Prevention and Treatment Plentiful food supply Sedentary lifestyle About one-third of U.S. adults (33.8%) are obese. Approximately 17% (or 12.5 million) of children and adolescents aged 219 years are obese. [Data from the National Health and Examination Survey (NHANES)] 10% of preschoolers are obese Based on BMI >= 30 BMI and Body Fat- Correlation (R2 = 0.68)
Today, the overwhelming majority (97.8%) of products children see advertised on television are high in either sugar, fat or sodium, according to the Institute for Health Research and Policy at the University of Illinois at Chicago, which received a $2.1 million grant from the National Cancer Institute in 2010 to further study the relationship between exposure to advertising, eating habits, and weight.
The Reasons
Consumption of junk food containing high levels of fat and sugars Alarming of levels of patients flooding hospitals with Blood pressure and diabetes. Major food companies have targeted children and adolescents- Mc. Donalds, Kraft Foods, General Mills, Coca Cola. Tremendous marketing campaigns (Millions of $ targeted at children)
Source: http://www.letsmove.gov/
"The physical and emotional health of an entire generation and the economic health and security of our nation is at stake."
- First Lady Michelle Obama at the Lets Move! launch on February 9, 2010
But..
Marketing Works Unlikely for children to stop eating and companies to stop producing. Need for Proper guidance to children. Center for science and public interest- Packaging
According to Jan 2005 report in WSJ, WHO has suggested to discourage Ads that promote unhealthy food consumption among children.
QUESTION 1.
What are the reasons for companies targeting children in their advertisement campaigns ? Is it ethical on the part of the companies to do so ?
Reasons:
Main Source of Revenue Pester Power
Its
unethical on the part of the fast food chains to indulge in advertisement targeting children.
Justifications:
Corporate
Social Responsibility. Poor Critical Analysis of Children. Poor Standardization. Deceptive Marketing.
Question - 2
In light of the recent US government findings regarding obesity in children, what in your opinion is good for companies self- regulation or government Regulations?
Initiative by Corporates
Stopped Advertising children's in Ads
Highlighted the health benefits. Promoted exercise to burn calories. Promote their products with inclusion of fresh vegetables.
Initiative by Government
Beginning with the 20062007 academic year, the U.S. government required that all federally funded schools have
An Article
In 1946, the National School Lunch
Program was established to address malnutrition concerns among children
An Article
During the 20032004 school year, 83% of elementary schools, 97% of middle schools,
An Article
The USDA regulations prohibit schools from selling
An Article
Gender 18%
22%
marketing.
School policy mix School prohibits junk food at meals
Thank you