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ARM Lecture One
ARM Lecture One
Todays Agenda
Introductions
Instructor
When I started out in business, I spent a great deal of time researching every detail that might be pertinent to the deal and business I was interested in making and doing. I still do the same today. People often comment on how quickly I operate, but the reason I can move quickly is that Ive done the background work first, which no one usually sees. I prepare myself thoroughly, and then when it is time to move ahead, I am ready to sprint
Students
Course Details
Objectives
Learning Outcomes
Course Outline
Teaching Philosophy
Topic One: Introduction to Research in Business
Donald Trump
Introduction - Instructor
Salman A Rabbani Pharmacy Graduate from University of Karachi in 1984 MBA in Marketing and Marketing Research from Berkeley, CA, USA in 1987 24 years of corporate management, research and training experience in Pakistan and MENA Senior Consultant; Research and CRM Strategy and Healthcare Business Development & Faculty; Comparative Systems & ARM - SZABIST, Business Strategy & Branding - Bahria & Planning & Control - BIZTEK
Introduction - Instructor
Oasis Insights Director of Healthcare Business, B2B and Corporate Marketing SPIMACO (Saudi Pharmaceutical Company) Marketing Research Strategy Manager, Exports Manager and Global Marketing Services Manager GSK Marketing Analyst, Marketing Research Manager, Product Manager and Business Intelligence Manager
Introduction - You
Your Name (Nearly impossible to change now) What do you do? (Still something could be done) What are you aiming for? (A lot can be done)
Teaching Philosophy
Course Objectives & Requirements Instructors Background & Orientation Students Profiles & Aspirations
Topic One
Class One
What is Business?
&
What is Research?
Research Methods:
Research Methods refers to specific activities designed to generate data i.e. questionnaires, focus groups, interviews, observation
Research Methodology:
Research Methodology is about the attitude to and understanding of research and strategy chosen to answer research questions
4. To establish a cause and effect relationship and test the relationship between two variables i.e. Is this (decline) because of A or B or both or none
Data
(Numbers & words)
Information
(Data with structure)
Knowledge
(Information endowed with meaning)
Decision Making
(Processes outcomes)
Implementing Action
(Expertise in measurement)
Company/Business:
Markets I Marketing Employees Financials Operations
Research to support SWOT Analysis: O Opportunities T Threats
Industry
Research to support: SWOT Analysis S Strengths W - Weaknesses Market analysis Marketing decision making (product research, advertising research, pricing Research, etc) employee satisfaction research
Attempts to expand the limits of knowledge Not directly involved in the solution to a pragmatic problem To test theory or to discover more about a concept
Some Examples:
Is executive success correlated with high need for achievement?
Are members of highly cohesive work groups more satisfied than members of less cohesive work groups? Do consumers experience cognitive dissonance in low-involvement situations?
Some Examples:
Should McDonalds add Italian pasta dinners to its menu?
Research specialist
Doers
Decision Making
Users
Corporate Sector FMCG Pharma Service Industry Institutions Consulting Groups
Research Providers/Agencies: AC Neilson Oasis Insights IMS Health Aftab Associates /TNS SMAR In-house functions Consulting Companies