Business Plan of Gift Wrapping

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Palak Makwana PG19 Rajesh Manjarekar PG10 Swapnil Newaskar PG15 Mayuri Nikam PG08

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Introduction

Name: Magic Pack Address: Warehouse,

B-11,Hemdarshan,Lic ,Colony,Mulund(W)

Tagline:

We make your gift look special. We dont pack your gifts; we add your feelings to your gifts.

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Introduction

Nature of Business:

Gift packing and party favours

Legal status:

A registered partnership firm under partnership act 1932, with four partners sharing the profits equally.

Key member details:

Palak Makwana Rajesh Manjarekar Mayuri Nikam Swapnil Newaskar 3/11/12

Introduction

Location:

Nirmal Life style , Mulund (shopper stop) ,R Mall (Pantaloon, Life style), Celebration (Thane), West side (Mulund), R-mall (Thane)

Mission:

To pack a gift beautifully and innovatively for a customers to add value to it.

Vision:

Create experiences that combine the magic of packing with the power of innovation across variety of products.

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Introduction

Objective:

To take your gifting experience to the next level. We promise you will find a perfect gift wrap for any occasion.

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Summary

Handpick, design and select the most unique gift wraps Unique and elegant gift packing that will make your loved ones proud. Guarantee to take your gifting experience to the next level Lovely selection of gift packing ideas for weddings, birthdays, festivals, business gifting and more. Customer focussed - it is our soul duty to offer the best services at the best prices

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Key Points

Highly customized gift wrapping Products always delivered on time(On request) Hard to find unique gift packaging Better Value: Cheaper than if you did it yourself. Latest in gift innovation Extensive range of corporate gift solutions

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Industry Analysis

Future Outlook and Trends

The packaging industry is going under transformation almost everyday and new technologies that are better than before are taking their place. Consumer behaviour, product demand. Packaging is believed to be the key method of communicating the value added benefits of a product to the consumer.

Analysis of competitors

As our business are located inside shopping malls. Most people prefer one-stop shopping and wouldn't go out of their way for this service. so our targeting customer will be walk in customer.

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STPD Analysis

Segmentation: We are segmenting our markets on basis of Demographic segments such on the basis of age and income groups. Targeting: We will be targeting the youngsters, middle class and Upper class.We will target all the people who buy gift during the festivals. Positioning: Innovative wrapping at an affordable price. Differentiation: Quality based, different designs, Affordable prices. 3/11/12

Location details:
Nirmal Life style , Mulund (shopper stop) R Mall (Pantaloon, Life style) Celebration (Thane) West side (Mulund) R mall (Thane)

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Description of venture:

We are in to Gift wrapping business having very innovative ideas also providing gift delivery service on demand. Partnership venture, Members:

Mayuri Nikam, Rajesh Manjarekar, Swapnil Newasker, Palak Makwana

Contribution Rs. 25000 each. Total funds available is 100000 Rs.

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Description of venture:

Product:

Gift wrapping materials, decorative item, ribbons, net, and kind of bids for packaging, shells, stickers, small plastic flowers, velvates, feathers, jerdosi.

Size of business: Small Personnel:

One employee in each location, we are taking same employees who are already working for that store.

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Production plan:

Outsourcing all the material which is require for our business. Name of supplier for raw materials:

Address 1:

Printers India private limited Bhandup, Sonapur road, Subhash nagar, Bhandup(W) Contact detail: 022 25926640 Repro India Plot no. 50/2 TTC Industrial area MIDC, Mahape, New Mumbai Contact detail: 27782011

Address 2:

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Operational Plan:

Total Quantity 5000 sheets 1000 sheets in each store (big and small). Others miscellaneous items like net, bids, shells, ribbons for decoration. Financial Analysis:

Outlets targeted=6 Average sales per outlet per month=900 pieces Average sales price per pieces = 10 Forecasting Revenue From 1 outlet = Rs.9000 Forecasting Revenue From 6 outlet per month = Rs.54000

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Operational Plan:

Cost Analysis:

Material cost estimated for one type of design Cost of printed sheets=Rs.5500 Size 20*30=1500 pieces Size15*20=1500 pieces Size10*25=2000 pieces Proposed types of design= 5 designs Total cost of printed material = 5*5500+misc 2500 =27500+2500 =Rs. 30000 Cost per Unit 2.75 Cost per Unit 1.32 Cost per Unit 0.612

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Cost Analysis of Boxes

Material Cost- Rs.40+Labour charges-Rs.40 Total Cost of Box-Rs.80 Minimum Quantity-50 Boxes(Depending up on Seasons) =80*50 =Rs.4000

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Operational Plan:

Other Material Cost: Including Ribbons, Sparkles, stationary etc Estimated cost of accessories per month = Rs.10000 Total Material Cost=Rs. 10000+Rs.30000=Rs.40000 Overheads

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Estimated cost per month

A) Contract Amount per outlet

R-Mall (Thane) - Rs.5000 Nirmal Lifestyle (shoppers stop) Rs.5000 R-Mall (lifestyle+pantaloons+Westside) Rs15000 Celebration Rs.3000

B) Employees Expenditure and Incentives

Rs.5000 per month per outlet Estimated cost per month per outlet = Rs.30000

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Estimated cost per month

Total Expenses:

Material cost per month =900pieces*average material cost (1.5) =Rs.1350

Boxes Cost = =50 pieces*average material cost (Rs.80) =Rs.4000 Total Material Cost=Rs.5350

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Overheads required per month

Marketing Plan:

Pricing

Rs.15 Rs.30 (Musical packaging) As per sizes and also as per the individual demand for gift wrapping Rs.100-150 for Apparel Boxes(Depending up on seasons)

Distribution

Distribution will be done by partners Rajesh Manjrekar- R-mall(Thane) Palak Makwana and Mayuri Nikam R mall, Nirmal lifestyle

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Marketing Plan:

Promotions

Social Networking sites Free sample Tie-up Target schools and college for our publicity , distribute free samples among them Same for corporates Stalls in front of college for special days like V-day, Friendship day etc.

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Organisational Plan:

Form of ownership

Total partners are four contributed Rs.25000 . each and profit sharing ratio is equal.

Identification, Authority of partners and Role and responsibilities

Four Partners Palak Makwana : HR Personnel Mayuri Nikam : Marketing Swapnil Niwaskar : Operations and Finance Rajesh Manjrekar : Marketing and warehousing handling

Management team background

Mayuri Nikam: PGDM(Marketing) Palak Makwana: PGDM(HR)

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Assessment of Risk:

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Financial Plan:

Sources of Fund: Partnership Firm: Every partner is contributing Rs.25000 each for the business which comes total of Rs.100000.

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Financial Plan:

Break Even Analysis:

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Financial Plan:

Break Even Analysis: Revenue Expected Revenue per month=Rs.54000+5000

Expected revenue from each outlet For Gift wrapping( 9000*6 outlet) For Apparel Boxes(Rs.5000)

Per day revenue= 59000/30 =Rs.1966 Expected cost per month= Rs.63350 To calculate Break-Even = 63350/1966 = 32.22 days i.e 33 days 3/11/12

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Including10 days slack period Total Break Even Point is 43 days.

Benefit to the society:

We are using recycled paper. Provide Free workshop to NGOs

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