Professional Documents
Culture Documents
Click To Edit Master Subtitle Style: Group 1: Kalyani Ullas Tony Monisha PGDM 2010-12
Click To Edit Master Subtitle Style: Group 1: Kalyani Ullas Tony Monisha PGDM 2010-12
Click To Edit Master Subtitle Style: Group 1: Kalyani Ullas Tony Monisha PGDM 2010-12
Click to edit Master subtitle style Group 1: Kalyani Ullas Tony Monisha 3/13/12 Pgdm 2010-12
Hotel industry
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An establishment that provides paid lodging on a short term basis. Quality Service and Customer Satisfaction
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Characteristics
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Dependency on metro city ARR & Occupancy rate Foreign visitors Multinational hotel
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business growth
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Cultural factors Natures bounty Government regulation Travel and Tourism industry Aviation industry advances Business growth Infrastructure
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What you have to offer Transform into a paying customer Customer , Forever
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KEY PLAYERS
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retention
Acquiring new customers can cost 5 times more than satisfying and retaining current customers A 2% increase in customer retention DEFECtion has the same effect on profits as cutting costs by 10% The customer profitability rate tends to increase over the life of a retained customer
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CRM penetration
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Crm software
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Collaborative approach
Operational dimension
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Solutions:
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KPIs
If you cant measure you cant manage it
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Guest/client : what we give to the guest Business/ results: what we get in return
Future trends
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More international players Tie-ups Budget hotels One to one marketing Technological advancement
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Case study
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The Legendary experience at Taj From fragmentation integration through Trust|Voyager platform.
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Scenario
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mission
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benefits
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Thank you
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CRM
CUSTOMER RELATIONSHIP MANAGEMENT
It entails all aspects of interaction a company has with its customer, whether it is sales or service related.
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The Mission
To connect all 75 Taj Hotels and Resorts and deliver a centralized CRM solution and a new integrated reservation and distribution platform.
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Scenario
Fragmented: prevented channel connectivity and consistent channel management. Isolated non-interactive systems hampered the planning of marketing initiatives and the realization of rate uniformity across all channels.
The missing Sales Force Automation system needs time-consuming 3/13/12 processes for accumulating the
Benefits
Unite all Taj properties, the distribution, reservation, and channel management
ensures rate equality, allows for the quick implementation of marketing campaigns the changing of contents from a single point of entry.
Ensure true guest recognition across all channels Equip the central reservation office
Improved data quality on all levels of contacts and allows to get in touch with their preferred guests at reduced cost.
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GUESTWARE
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GuestWare is a unique Customer Relationship Management (CRM) and Guest Experience Management (GEM) software solution designed specifically for the lodging industry to build customer loyalty.
Leading hotel management companies use GuestWare at the property and enterprise level to manage guest loyalty, guest 3/13/12