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    Rolex is a privately held watch manufacturer founded in London in 1905. It is known for luxury wrist watches like the Rolex Submariner. The Submariner has a blue ceramic bezel and dial, white gold case, and is water resistant to 1,000 feet. Rolex pursues a marketing concept approach focused on understanding customer needs through targeting specific markets and integrating all marketing activities. As technology and globalization change customer expectations, companies like Rolex must remain even more customer-oriented to succeed.

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    Rolex is a privately held watch manufacturer founded in London in 1905. It is known for luxury wrist watches like the Rolex Submariner. The Submariner has a blue ceramic bezel and dial, white gold case, and is water resistant to 1,000 feet. Rolex pursues a marketing concept approach focused on understanding customer needs through targeting specific markets and integrating all marketing activities. As technology and globalization change customer expectations, companies like Rolex must remain even more customer-oriented to succeed.

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    80 views22 pages

    Marketing Presentation

    Uploaded by

    Atul Gautam
    Rolex is a privately held watch manufacturer founded in London in 1905. It is known for luxury wrist watches like the Rolex Submariner. The Submariner has a blue ceramic bezel and dial, white gold case, and is water resistant to 1,000 feet. Rolex pursues a marketing concept approach focused on understanding customer needs through targeting specific markets and integrating all marketing activities. As technology and globalization change customer expectations, companies like Rolex must remain even more customer-oriented to succeed.

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    Attribution Non-Commercial (BY-NC)
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    Introduction to Marketing

    Rolex
    Rolex Submariner

    Summary
    History of company Product description in detail Competitors Concepts of need, want and demand Marketing Management Philosophies Marketing Process Why org.s becoming customer oriented?

    History

    Company: Rolex Type: Privately Held Company Founded: 1905 by Hans Wilsdorf and Alfred Davis in London Registered trademark in: 1908 Headquarters: Geneva, Switzerland CEO: Bruno Meyer Industry: Watch Manufacturing Products: Wrist Watches and accessories Employees: 6000 (est. as of 2005) Product Chosen: Rolex Submariner Date

    4,000 watchmakers in over 100 countries 1905-founded "Wilsdorf and Davis" in London 1919-company moved to Geneva 1944-established the Hans Wilsdorf Foundation in which he left all of his Rolex shares

    Watch models

    Rolex SA has three watch lines:


    Oyster

    Perpetual Professional Cellini

    OYSTER PERPETUAL RANGE


    Yacht-Master II Yacht-Master Deepsea Submariner Daytona GMT-Master II Explorer II Explorer

    Milgauss Turn-O-Graph Day-Date II Day-Date Air-King Perpetual Date Datejust

    Description of Submariner

    Certification: Chronometer Size: 40 mm Material: White gold Bezel: Blue ceramic rotatable Dial: Blue Bracelet: Oyster with Glidelock clasp Movement: Self-winding Water-Resistance: Waterproof to 300 metres/1,000 feet Crystal: Sapphire Model Number: 116619LB

    Material

    Ceramic Bezel
    Ultraviolet

    rays protected Scratch proof Yellow gold or platinum 40 hrs

    Gold
    Own

    foundry

    Rolex Bezel

    Innovations in Submariner
    Rolex Bracelet Movement Oyster case Black Superlative Chronometer Triplock winding crown Waterproofness

    Competitors of Rolex SA

    Brand Competition
    Omega,

    Movado

    Industry Competition
    All

    watch manufacturers

    Form Competition
    Richemont,Gucci,Cartier

    Other
    Cell

    phones

    Concept of Needs, want and Demand

    Need identification
    Esteem

    needs

    Status, confidence, achievement, recognition, and attention by wearing a luxury watch

    Want when backed by buying power

    Marketing Management Philosophies

    Production Concept
    Focus

    wide distribution, High Volume

    Selling Concept Focus make-and-sell philosophy

    It is not applicable on Rolex

    Product Concept

    Focus Quality, Performance, Features

    To some extent ,we can say that Rolex pursues this philosophy

    Marketing Concept

    Focus Customer centered


    Four pillars
    Target

    Market Customer needs Integrated market Profitability

    Societal Marketing concept


    1944- Hans Wilsdorf foundation Focus on charity for human welfare

    Marketing Process
    Need identification Supplier search Production Selling Customer After sale services

    In general, it has been said that marketing organizations will need to be even more customer oriented and market driven than they have been. Why is this? Technology Globalization

    Winner of Rolex photo Competition

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