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Company Background Aa
Company Background Aa
Our Team
Gauri
Borate Project Officer Pooja Parkar Marketing Executive Sagar Zawar Financial Executive Nilesh Patil Technical Expert Shrikant Bhandare Product Designer Sonal Yadav Technical Engineer Kushal Chaturvedi Market Statistical Analyst Tejas Bhike Financial Adviser Ankur Lad Market Analyst
COMPANY BACKGROUND
Name
Started
Alliance
TECHNOVA
As name suggested TECHNOVA = TECH+NOVA TECH = Advanced Technology NOVA = A type of star that shines much more brightly
more than 22 years TECHNOVA - empowered countries, communities, customers and people everywhere to use technology to realize their dreams Customers trust us to deliver technology solutions that help them do and achieve more, whether theyre at home, work, school or anywhere in their world
For
Expertise
SOCIOCULTURAL TRENDS
Youngsters/Students(MBA/MMS/PGDCM) New lifestyles provides both opportunities and challenges. Students develop greater ownership and responsibilities. Students gain immediate access to information. Manageable in size and also contributes to low power consumption.
Communication opportunities are available. Students acquire all the essential information online. Essential requirement of MBA/MMS students Differential advantage
SWOT ANALYSIS
STRENGTH
Manufacturing capacity- economies of scale Marketing team Technical support Business contacts Skilled labours Advance machineries
WEAKNESS
OPPORTUNITY
Large market segmentation Large number of M.B.A. colleges in Mumbai. Whose students are primary target market. Management curriculum is tending more on computer orientation.
THREAT:
Less sales due to unknown brand name Competition from previously established companies
COMPETITOR
MARKET SHARE
acer 16% sony 12% compac 18% others 8% hp 22%
dell 24%
ADVANCE TECHNOLOGY
DELL PROCESSOR Intel core i3 330M process RAM HARD DISK SCREEN PRICE
4GB
320GB
15.6
36,900
LENOVO
Intel Pentium dual core T4 200 Intel core i3 330M Intel core i3 processor Intel core i3 processor Intel core i3 processor
2GB
250GB
14
33,490
COMPAQ
4GB
320GB
14
33,500
ACCER
2GB
500GB
14
34,505
HP
2GB
320GB
15.6
31,750
DESIRE
4GB
500
14
31500
FEATURES
Camera-,3 Megapixe Cd/Dvd Writer- Compatible,no Tray,only Insertion And Ejection Image Sensors For Moving Images Forward And Backward High End Sound Speaker With Surround Sound Mp3 And Video Controller Panel In Front Of Mouse. Radium Keypad Spill Proof Keyboard Polycarbonate Body
ACCESSORIES
Blue Tooth Mouse SCREEN Cleaner Earphones(specially Designed By Experts) Digital Surround Sound Speakers Bag Pack
MARKETING STRATEGY
BUSINESS TO BUSINESS CONTACTS FOR 3 YEAR SOCIAL MARKETING FOR BUSINESS TO CUSTOMERS REASONABLE RATES DISCOUNT TO B2B MARKET 8% MARKET SHARE OF LAPTOPS FOR OTHER BRANDS AND THEN MAJOR COMPETITORS
MARKETING GOALS
MARKET LEADER
IDENTIFIABLE BRAND
INCREASE SALES
MARKETING OBJECTIVES
Educational
sector
Age
Identifying 1. 2.
1.
2.
1.
2.
Laptop market has registered 79% Year-on-Year (YoY) growth during 2006. Laptop computer market in India grew by 84.8 per cent in the third quarter of 2007 contributing significantly to the overall PC market growth of 25.1 per cent. According to industry sources, current laptop market size is 1.8 million and this is expected to touch 3.2 million by year end
STRATEGIES Segmentation-postgraduation students Target MMS/MBA students and colleges Remote online support Strategic allaince with ezone as distribution partner
MARKETING MIX
Price Rs 31500 market ofering Discount of Rs 2500 to b to b Product- desing quality warranty after sales service Place ezone in mumbai After 3 yrs launch in Delhi, Calcutta, madras Promotion:- social marketing Viral marketing, logo printing on laptops, 0% interest on emi for students, separate counter at e-zone
MARKETING RESEARCH
30 retailer ACROSS MUMBAIDESIRE.wmv PREVIOUS BACKGROUND
FINANCIALSu..
COST OF PROJECT
STATEMENT 1 STATEMENT SHOWING COST OF PROJECT Sr.NO. A) 1 2 3 PARTICULARS SOURCES OF FUND Owner's Contribution Capital Term Loan Cash Credit TOTAL B) 1 APPICATION OF FUND Working Capital Bank clean cash credit required fixed asset Rupees in lac's RS RS
625000 100000
725000 3750000
TOTAL
4475000.00
BALANCE SHEET
Sr.no. PARTICULARS Liabilities Capital Term Loan Cash Credit Other Liability Total Assets Fixed Asset Investment in new Equipment Inventory Cash / Bank Balance Total Assets 2812500 0 2818225 113000 5743725 2859375 1000000 683079 236000 4778454 3644531 2000000 102422 372000 6118953 2575725 2855000 200000 113000 5743725 1744454 2598000 200000 236000 4778454 3247953 2299000 200000 372000 6118953 OPERATING YEAR 2011-12 2012-13 2013-14
CASH OUTFLOW Introduction of Fixed Asset Direct Expenses Indirect Expenses Repayment of Loan Income Tax Payment Total Cash Outflow Opening Balance Add Surplus Closing Balance
2697831.25
2983358.44
3764088.08
33696394 39375000 5678606 14.42 8174000 21 1375725.00 3549000.00 220000.00 348.45 259
70510820 77175000 6664180 8.64 7738000 10 1744453.75 4095900.00 257000.00 327.01 246
85665888.98 94500000 8834111 9.35 5803000 6 3247953.31 6628695.00 299000.00 254.03 184
CONTINGENCY PLAN
Though we are new firm we have 10 confirmations from various M.B.A. colleges
21 10 6
CONTINGENCY PLAN
Reserve will be kept for meeting contingencies. Focus More on advertising. More focus on B to C market.