PANTALOON RETAIL INDA LTD

Comparative Click to edit Master subtitle style Analysis of major Lifestyle/Fashi on Stores
BY: HARDEEP SINGH 3/15/12

RETAIL
The word retail is, in fact, derived from the French word retailer, which means to cut off a piece or to break bulk.A retailer may be defined as a dealer or trader who repeatedly sells goods in small quantities.

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RETAIL INDUSTRY
The growth of retail revenues in India

is impressive by any yardstick a steady 25 percent per annum for the past decade with no signs of slowing down.
"Retailing is one of the oldest

business activities in India. But until the liberalization and deregulation of the Indian economy in the 1990s, it was dominated by small one-man 3/15/12 retail units.

 The share of retail trade in the country's gross

domestic product (GDP) was between 810 per cent in 2007. It is currently around 12 per cent, and is likely to reach 22 per cent by 2010. wholesale formats. Franchisee arrangements are also permitted in retail trade. retailing.

100 per cent FDI is allowed in cash-and-carry

51 per cent FDI is allowed in single-brand

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Evolution Of Indian Retail

Historic/ Rural Reach Traditional/P ervasive Reach

Govern ment Support ed

Weekly Markets Village Source Fairs of

PDS outlets Khadi Convenienc stores Coopera e Stores tives Mom and Pop/Kirana s Shoppi Neighborhood Availability/ ng Low 3/15/12 stores experi

Modern Formats Internatio Exclusive nal Brand Outlets Hyper/Super markets Department stores Shopping Malls

Evolution Of Indian Retail

Informal retailing Sector

Formal Retailing Sector

Typically small retailers. Evasion of taxes

Typically large retailers Greater enforcement of taxation mechanisms

Difficulty in enforcing tax collection mechanisms

High level of labor usage monitoring

No monitoring of labor laws.

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Growth Drivers for Organized Retail

Growing young working population Increasing number of working women Changing consumer preference s Rising disposable incomes Deman d side factors Real estate developm ent

Reta il
opportu nity

Supp ly side facto rs

Easy availabilit y of credit Developme nt of supply chain Improving efficiencies

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Reasons for the fast Growth of Retail Companies in India

Existing Indian middle classes with an

increased purchasing power

Rise of upcoming business sectors

like the IT and engineering firms

Change in the taste and attitude of

the Indians
Effect of globalization Heavy influx of FDI in the retail

sectors in India

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Why FDI?
A. Improve competition B. Develop the market C. Greater level of exports due to

increased sourcing by major players

D. Investment in technology E. Better lifestyle
o

Greater level of wages paid by international players usually More product variety
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COMPANY PROFILE
Flagship company of Future Group Founder and Group CEO, Mr. Kishore

Biyani
Company operates over 12 million

square feet of retail space

Over 1000 stores Across 71 cities in India Employs over 30,000 people.
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ROAD TO SUCCESS
Incorporated on the 12th October,

1987 under the name of Manz Wear Private Limited.

on 20th September 1991, it was

converted into a Public Limited Company under the name of Manz Wear Limited
Pantaloon

Fashions (India) Limited with certificate of incorporation dated the 25th September.
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In 1994, The Company launched a

new brand of shirts called `John Miller

In 1998, the Company introduced

Shrishti range of Salwaar Kameez.

The

name of the Company was changed with the approval of the

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Raheja Group

Corp

started in the year

Established in 1998 as part of the Tata Group, Trent Ltd. operates Westside
q q

More than 50 Westside stores established in various Shoppers Stop has cities and states of 27 stores in 12 India cities in India
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1991

Part

of the Landmark Group, a Dubai based retail chain. in 1999 with its first store in Chennai.

Launched

in

began operations

January 1998, Part of the Rajan Raheja group. Around 25 stores in India

Around 20 stores

across India

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RESEARCH METHODOLOGY
SCOPE OF THE RESEARCH
Some stores of New Delhi and Noida

DATA COLLECTION
Primary Data With the help of Questionnaires

SAMPLE SIZE
100 Respondents
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OBJECTIVES
To compare the various stores under

the Lifestyle segment

To find out which stores customers

visit for different purposes (Mens wear, women wear, and kids wear)
To find out the store considered best

on the basis of membership benefits

To find out the best store among the

5 stores on the basis of product and service quality 3/15/12

DATA ANALYSIS AND INTERPRETATIO N

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GENDER

44% M a le F e m a le 56%

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AGE GROUP
4% 4%

41%

L e s s t h a n 1 8 y e a rs 1 8 -2 5 y e a rs 2 5 -4 0 y e a rs 4 0 y e a rs a n d a b o ve

51%

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MONTHLY FAMILY INCOME

(In Rs)

21%

29% 1 5 -3 0 th o u s a n d 3 0 -5 0 th o u s a n d 5 0 th o u s a n d a n d a b o ve

50%

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OCCUPATION
2% 31% 28% S tu d e n t P ro fe s s io n a l G o vt S e rvic e P riva t e S e rvic 4% 21% 14% H o u s e w ife

B u s in e s s m a n

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How frequently do you shop for garments?

Only during sales period, 4 On specific occasions, 3 At least once a week, 10

At least once in 2 months, 27

At least once a fortnight, 20

At least once a month, 36

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Out of the following stores which Lifestyle store are you most likely to visit when looking for:

Men's Wear

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Women's Wear

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When you think of shopping, which factors out of following have importance in your decision

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CONSISTENCY IN QUALITY

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WIDE RANGE

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BETTER QUALITY OF MERCHANDISE

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VALUE FOR MONEY

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STORE AMBIENCE

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MEMBERSHIP BENEFITS

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KIDS PLAY AREA

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KIDS PLAY AREA

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ADVERTISEMENT & COMMUNICATIO N

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Rank the Sales Personnel of these stores on the basis of attentiveness, appearance and knowledge of product

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Rank the stores on the basis of these services

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You are a companys programme

70 60 50 40 30 20 10 0 50 63

member of which customer loyalty

43

16

15 7

P a n ta lo o n sS h o p p e r's W e s ts id e L ife s ty le S to p

G lo b u s

None

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Is there any benefit of being a member

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Which one is best on the basis of membership benefits

G lo b u s 11% L i f e s t y le 19% P a n t a lo o n s 28%

W e s t s id e 6% S h o p p e rs S to p 36%
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BEST LIFESTYLE STORE

G lo b u s 10% L if e s t y le 22% P a n t a lo o n s 36%

W e s t s id e 4%

S h o p p e rs S to p 28%

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Findings
It was found that, the preference of customers

in the Kids section does not vary too much. Because of availability of similar brands in all stores. most consistent Shoppers stop in quality followed

Most of the respondents said that pantaloons is

by

It was found that, the preference of customers

in the Kids section does not vary too much. Because of availability of similar brands in all stores.

It was found that most of the respondents said 3/15/12

Findings
In the survey, maximum of the respondents

said that Ambience

Lifestyle

is

having

best

Store

It is found out that, most of the respondents

preferred Shoppers Stop for providing maximum membership benefits followed by Pantaloons best on the basis of advertisement communication in the market &

It is found out that Pantaloons is considered

ank followed by Lifestyle on 2nd rank.

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Findings contd. Findings

On the basis of appearance, attentiveness and

knowledge of product of their Sales personnel Shoppers Stop got 1st rank and Lifestyle got 2nd rank followed by Pantaloons
It is found out that On the basis of Waiting area

provided by different Lifestyle stores, Shoppers stop got the highest rFrom the research it is found out that Location of the Store is the most important factor considered by the customer in their shopping decision
Pantaloons stands 1st among all for providing

clean drinking water to the customers. 3/15/12 Shoppers stop got 2nd rank followed by

Findings
It is found out that maximum respondents were

having membership cards of more than 1 or 2 stores.

63 respondents were having membership card

of Shoppers stop and 50 respondents were having membership card of Pantaloons the respondents said that Shoppers stop is the best, while 28% respondents said that Pantaloons is best.

On the basis of membership benefits, 36% of

36% of the respondents have favored Pantaloons as the best Lifestyle store, 28% of 3/15/12 the respondents have favored Lifestyle as the

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4.50 4.00 3.50 3.00 2.50 2.00 1.50 1.00 .50 .00 4.33

4.11 3.69 2.95 3.14

P antaloons S hopper's S top W es ts ide

Lifes ty le

G lobus

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Evolution of Indian retail

Historic/Rural Reach Traditional/Pervasiv e Reach Government Supported

Modern Formats/ International

Exclusive Brand Outlets Hyper/Super Markets Department Stores Shopping Malls PDS Outlets KhadiStores Cooperatives Convenience Stores Mom and Pop/Kiranas Weekly Markets Village Fairs Melas
Source of Entertainment Neighborhood Stores/Convenience Availability/ Low Costs / Distribution Shopping Experience/Efficiency

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