Application of Intelligent Technologies in Retail Group No.

5
Submitted to: Prof. Kapil Garg Submitted by: Rajvinder Singh Sanchit Mathur Kunal Singh Anudeep Korlepara Vipul Manchanda

Why intelligent technologies?

RFID produces tremendous amount of data which creates problem of handling it, integrating it into your IT system& analysis ,extraction of data. Intelligence hidden in their data will make better pricing and product decisions Optimize sales and marketing activities and inventory acquisition and allocation. Outperform peers in the areas of revenue growth, costs management and delivering shareholder value.

Fuzzy Logic

Definition of fuzzy
y

Fuzzy not clear, distinct, or precise; blurred

Definition of fuzzy logic

y

A form of knowledge representation suitable for ideas that cannot be defined precisely, but which depend upon their contexts.

Decision making is not always a matter of true or false, black and white. It often involves gray areas where the terms approximately, possible, and similar are more appropriate.

FUZZY LOGIC REPRESENTATION CONT.

Slowest

Slow

Fast

Fastest

Fuzzy logic systems can process such data that are ambiguous, that is fuzzy data, instead of relying only on crisp data, such as binary (yes/no) choices. It quickly provides approximate, but acceptable solutions to problems. It allows for approximate values and inferences. Fuzzy logic provides an alternative way to represent linguistic and subjective attributes of the real world in computing.

float speed; get the speed if ((speed >= 0.0)&&(speed < 0.25)) { // speed is slowest } else if ((speed >= 0.25)&&(speed < 0.5)) { // speed is slow } else if ((speed >= 0.5)&&(speed < 0.75)) { // speed is fast } else // speed >= 0.75 && speed < 1.0 { // speed is fastest }

CASCADED FIS

MAIN RULES

PREFERENCE RULES

Neural Network
Artificial neural networks are interconnected networks in parallel of simple elements with hierarchic organization, which try to interact with the object of the real world in the same way that the biological nervous system does.

Parallel structure. Ability to learn and generalize. Adaptive learning. Self Organization.

Applications of NEURAL NETWORK

Retail Market Segmentation by HOP-FIELD KAGMAR CLUSTERING NEURAL NETWORK . Retail Forecasting by AGGREGATE RETAIL SALES . Fraud detection by WORKING PRINCIPAL (PATTERN RECOGNISATION) .

SOFT COMPUTING
Integration of Intelligent technologies like fuzzy logic & neural network. Coined by Lotfi F Zadeh. Views human mind as role model Eg. Learn from experience their by determine best settings.. Int. Tech founded to be complimentary rather than competitive.

APPLICATION
Repeat Purchase Modeling Modeling Apparel Retail Operations

Case-based reasoning
Case-based reasoning (CBR) is the process of solving new problems based on the solutions of similar past problems Case-based reasoning is a prominent kind of analogy making. What is analogy?

 Retrieve: Given a target problem, retrieve from memory cases relevant to solving it.For example, suppose Fred wants to prepare blueberry pancakes. Being a novice cook, the most relevant experience he can recall is one in which he successfully made plain pancakes. Reuse: Map the solution from the previous case to the target problem. This may involve adapting the solution as needed to fit the new situation. In the pancake example, Fred must adapt his retrieved solution to include the addition of blueberries. Revise: Having mapped the previous solution to the target situation, test the new solution in the real world (or a simulation) and, if necessary, revise. Retain: After the solution has been successfully adapted to the target problem, store the resulting experience as a new case in memory.

Applications
A CBR based intelligent advisory system, by CDAC Mumbai, for farmers of North-East India CBR based intelligent systems are used to analyze supply chains and inventory management systems Forecasting and maintenance of systems

Collaborative Filtering

Everyday Examples of Collaborative Filtering...

Everyday Examples of Collaborative Filtering...

Collaborative filtering is a method of making automatic predictions (filtering) about the interests of a user by collecting preferences or taste information from many users (collaborating). The collaborative filtering application considers site usage behaviors of the group of customers that have the most in common with the current user as a base for generating predictions and recommendations for that user.

For Example:- If a particular customer looks at a book, the collaborative filtering application determines the group of customers that have either looked at, or purchased the same book. The application then generates a list of possible recommendations from the other items that the members of the established group have also looked at or purchased.

Collaborative Filtering in Retail sector.

Recommendation to the customers on the retailers website. Cross-category relationship patterns among retail assortments is gaining attraction due to its promotional potential within recommender systems used in online environments

Thank You