Promotion

Advertising, personal selling, Sales promotion, public relations

ZooZoos ?

ZooZoos are advertisement characters promoted by Vodafone during the Indian Premier League Season 2 (IPL). Zoozoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone. These ads though look animated are actually real humans in the Zoozoo costumes. The ads were created by Ogilvy & Mather, an agency that handles Vodafone advertisements and the films were shot byBangalore based Nirvana Films in Cape Town, South Africa

ZooZoo idea was conceived by Rajeev Rao and so are the story lines. The name was also chosen by Rajiv Rao, The ads were shot by Prakash Varma and produced by Nirvana Films within a record time of 10 days and the pre-production to shoot happened within a month and cost around 3 crores rupees

Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

What are the mass media?

Television Radio Newspapers Magazines Posters (Outdoor) Internet Direct Advertising But not Word-of-Mouth

Marketing as communication model

Product
Price Place

Marketer Promo Advertising

Consumer

SALES PROMOTION

Sales Promotion is a Marketing Discipline that Utilizes a Variety of Incentive Techniques to Structure Sales-Related Programs Targeted to Consumers. Trade, and Sales Levels that Generate a Specific, Measurable Action or Response for a Product or Service.

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Before knowing its differences, every one should

be aware of the fact that, ADVERTISEMENT is

one form of SALES PROMOTION.

Sales

Promotion is a Direct Approach to

Marketing, whereas Advertising is an Indirect

Approach to Marketing.

ADVERTISING
It Persuade the customer to go for the product in future. It always focus on Long Term Objectives. It aims at Brand Building, Creating Brand Loyalty Customers etc.,

SALES PROMOTION
It induces the customer to try the product immediately.

It mainly focus on short term objectives.

Its aim is to boost up the current sales level immediately.

For Introducing New Products. For overcoming Seasonal Slumps. For Accessing New Customers. For Retriving Lost Customers & A support to Advertising through mass media.

SALES PROMOTION LETTERS PERSONAL SELLING CATALOGUES

POP DISPLAYS

DEMONSTRATIONS TRADE FAIRS & EXHIBITIONS COUPONS, OFFERS, PRICE OFFs, etc., GIFTS CONTESTS & SPONSORING MEGA EVENTS

Personal selling

is an attempt to gain benefit through face to face or through telephone contact between the sellers representative and those people the seller want to communicate.
Personal selling is based upon sales activity in store or sales by paid sales persons calling companies or individuals. A sales person can only sell convincingly if he/she understands fully the product and its benefits.

FOLLOWING UP
CLOSING THE SALE HANDLING OBJECTIONS MAKING THE SALES PRESENTATION APPROACHING THE PROSPECT
Pre approach: QUALIFYING PROSPECTS

PROSPECTING: IDENTIFYING POTENTIAL CUSTOMERS

Pro Flexibility

Con
Can not reach mass audience Expensive per contact Numerous calls needed to generate sale Labor intensive

Adapt to situations Engage in dialog

Builds Relationships
Long term Assure buyers receive appropriate services Solves customers problems

Stay Close to Your Customer and LISTEN!

Public Relations

Launching new products Repositioning a mature product Building interest in a product category Influencing specific target groups Defending products that have encountered public problems Building the corporate image in a way that reflects favorable on products

Press relations Product publicity Corporate communications Lobbying Counseling

Publications Events Sponsorships News Speeches Public Service Activities Identity Media

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