Corporate Philanthropy as an Integrated Concept

Presented by:

Group 1
Section B

Corporate Responsibility and Corporate Philanthropy

First a company must put its corporate house in order to minimize or avoid negative externalities of a social, ecological, political, or other kind. If this is done and if it is part of the corporate mind-set, corporate philanthropy gains importance.

The Hierarchy of Corporate Responsibilities

Corporate Philanthropy
Nice to have (can)

Corporate Enlightened self-interest Citizenship (Ought to) beyond Legal Duties (wise strategic decision) Obey all laws: adhere to regulations; Essentials offer healthy working places; minimize emissions; be profitable; be successful in (must do) R&D; make profitable strategic decision

Millennium Development Goals

We have everything we need to begin solving this crisis, with the possible exception of the will to act.
- Environmental Activist, Al Gore

Poverty Alleviation and Development within a Business Context

The 2002 Monterrey Consensus included specific reference to the private sector as partners in poverty reduction:

While Governments provide the framework for their operation, businesses, for their part, are expected to engage as reliable and consistent partners in the development process.

NOVARTIS FOUNDATION
Novartis was created in 1996 through the merger of CibaGeigi and Sandoz.
It is a global leader in innovative pharmaceuticals, generics, vaccines and consumer health products. Novartis Foundation is Non Profit organisation with 30 years of experience in solving poverty related healthcare problems. Main focus -corporate responsibility together with international health

Mainly engaged in Sub Saharan Africa and Indian Subcontinent.

OBJECTIVES OF NFSD
Improving the quality of life Continuing to think corporate responsibility

Enabling dialogue

SCOPE OF WORK
Think Tank Activities Development Projects and programs Policy dialog & networking
Research Publications Advisory work
Technical,managerial and financial support Development of best practices Scaling up Events on development issues Professional exchange with key constituencies

5 As of Access to healthcare
AVAILABILITY

AFFORDABILITY

ACCESSABILITY

Accommodation

Acceptability

Support for the REPSSI

The Regional Psychosocial Support Initiative

(REPSSI) is providing psychosocial support and other assistance to 11 million children orphaned by AIDS in eastern and southern Africa It has tied up with more than 140 NGOs and governments of 13 countries A solid donor community was created to increase awareness among relief agencies about PSS NFSD developed customized courses in management skills and leadership for the REPSSI staff as a part of Corporate Citizenship Programme

Leprosy Care Program

In 1989, the NFSD set up the Comprehensive Leprosy Care

Project (CLCP) in India It helped in providing integrated leprosy care, MDT treatment, field-based disability care services and reconstructive surgery & rehabilitation It also helped the patients to reintegrate them back into their communities through education & empowerment Economic rehabilitation was provided through articles for income generation & provision of equipment On-the-job training was given to health practitioners and workers to maximize the reach of the program

Other Initiatives
NFSD initiated a health insurance scheme to improve

the quality of curative & preventive health services in Cinzana, Mali In developing countries, Integrated Management of Childhood Illness (IMCI) program by WHO manages prevention & cure of measles, diarrhoea, malaria, malnutrition & AIDS NFSD provided a computer-based learning program for IMCI called ICATT It enabled distance learning and self study for clinical professionals and provided scope for more flexibility

Suggestions
More Emphasis on education and housing for poor Alliance with hospitals Narayana Hridyalya

Focus on chemist shops in rural areasSHG & Chhatisgarh

contd
Encourage business schools to develop executive training programmes in healthcare, which will effectively reduce the talent gap for leadership in this area.

Obtain proposals from private insurance companies and the government on ways to provide medical insurance coverage to the population at large and execute the strategy.
Performance based funding

Thank You