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Business Plan
Your Destiny our 3/22/12Way..
Destiny Travel Agency.

Continue With Marketing plan

Content: Intro of Marketing Plan STP 4Ps GUIDELINES FOR REGISTRATION AS AN APPROVFED TRAVEL AGENT/TOUR OPERATOR

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What is a Marketing Plan?

A marketing plan is a written document

containing the guidelines for the business centres marketing programs and allocation over the planning period. Or A marketing Plan is a written document that summarizes what the marketer has learned about the marketplace, indicates how the firm plans to reach its marketing objectives, and helps direct and coordinate the marketing effort.
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Segmentation and targeting

Our main target are Foreign visitors. Well target those people who have only

knowledge about Mata Vaishno Devi Well introduce with some new Places like PatniTop, Mansar Lake, Pehalgaam, Gulmarg etc. Specially well target colleges student and young people by attracting new places. Apart this Families.
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Marketing Mix

PRODUCT:

Basically our co. is providing services. It is

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Promotion
Basically our target will to Young people which

often use Facebook and other Social sites then we will use Social Websites for Ads.
We will use Billboard in front of University to

target Young students.

We will give some Ads on Travelling Websites

as Pop up Ads.
We will use Newspaper Ads.
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Online Marketing
Search Engine Marketing(in Google side

adds Minimum cost per click 0.01$, key words search and position of site in search depend upon industry cost per days) Display Advertising(Yahoo charges $30, $50, even $100 per thousand impressions according to page importance) Social Media Marketing(The current minimum CPC is $0.01, and the current minimum CPM is $0.02 on Facebook)
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Market Opportunity and Issues

The

market opportunity in the field of tourism and travelling is significant as people are often used to travelling these days and go for different trips. We will be able to capture that market and try to cater their needs.

The key success factor in this market is the

quality of services offered packages at reasonable prices

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in

different

Marketing Strategy
Our main strategy is to provide better deals

to customers while competing in the market. We will try to focus on customer service rather than going for high price. We will try to capture the untapped market first by giving special packages and offering discounts.

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Review and Control

Our co. will have decision friendly quarterly

and annual reports focusing on: v Revenue and sales. v Expenses. v Customer feedback.

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GUIDELINES FOR REGISTRATION AS AN APPROVFED TRAVEL AGENT/TOUR OPERATOR The following conditions must be fulfilled by the Inbound Tour Operator for grant of recognition / renewal by Ministry of Tourism
1. The Inbound Tour operators located in rest of India should have a minimum Paid up Capital (or Capital employed) of Rs.3.00 lakh and Rs. 50,000/- in the case of North Eastern region, remote and rural areas.

2. The Tour operator has an office with a minimum of two qualified staff responsible for handling the office works.
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GUIDELINES FOR REGISTRATION AS AN APPROVFED TRAVEL AGENT/TOUR OPERATOR

3. The minimum office space should be at least 150 sq. ft for rest of India and 100 sq. ft for hilly areas which are above 1000 meters from sea level.

4. Besides, the office may be located in neat and clean surroundings and equipped with telephone, fax and computer reservation system etc. There should be sufficient space for reception and easy access to toilets.

5. The Inbound Tour Operator should employ only Regional Level Guides trained and licensed by Ministry of Tourism, Government of India and State Level Guides approved by the State Governments.
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GUIDELINES FOR REGISTRATION AS AN APPROVFED TRAVEL AGENT/TOUR OPERATOR

6. The inbound tour operator will be required to pay a non - refundable fee of Rs.3, 000/- while applying for the recognition and renewal of Head Office as well as each Branch Office. The fee will be made payable to the Pay & Accounts Officer, Ministry of Tourism in the form of a Bank Draft. 7. The decision of the Ministry of Tourism, Government of India in the matter of recognition / renewal shall be final. However, MOT may in their discretion refuse to recognize / renew any firm or withdraw at any time

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