TOP ADVERTISEMENT SECTORS ON TV DURING 2010

LIST OF TOP ADVERTISMENT SECTORS ON TV DURING 2010 1. Food and beverage sector
2. Personal care and personal hygiene 3. Service sector 4. Banking and investment sector 5. Tele communication and internet services 6. Automobile sector 7. Household products 8. Personal accessories

1. FOOD AND BEVERAGES

During 2010, there was a huge advertisement competition on

the food and beverage sector . The top players was PEPSI CO, COCA COLA, CADBURYS INDIA, ETC.. TV advertising of 'Food & Beverages' sector up by 27 per cent during 2010 compared to '2009. Coco Cola India Ltd' was the top advertiser under 'Food & Beverages' sector on TV during 2010.

2. PERSONAL CARE or PERSONAL

HYGIENE

'Toilet Soaps' category led the advertising of 'Personal Care/Personal Hygiene' sector on TV during 2010. HUL' had the highest share among all the advertisers of 'Food & Beverages' sector on TV during 2010. 55 per cent rise in TV ad volumes of 'Personal Care/Personal Hygiene' sector during 2010 compared to 2009

3. SERVICE SECTOR
'Services' sector has seen growth of 48 per cent in its TV ad during 2010 that of 2009. Top categories contributed for 89 per cent share of 'Services' sector TV ad during '2010 Includes Sun direct Tata sky Dish TV Reliance big TV Bharati airtel DTH Service Providers' with 32 per cent share was the number one category of 'Services' sector on TV during 2010.

4. BANKING , FINANCE AND INVESTMENT

In banking and investment sector, there were a number of players who tried to improve and secure their position. Some of them are ICICI Prudential IDBI

AXIS LIFE INSURANCE

UTI HSBC HDFC

5. TELECOME AND INTERNET SERVICE PROVIDER

27 per cent increase in TV advertising of Telecom sector during jan-dec 2010 compared to 2009. Telecome services
Telecome equipment

Bharati airtel Idea cellular BSNL Vodaphone

Nokia Samsung LG Micromax Spice mobiles

6. AUTOMOBILE SECTOR
During 2010, passenger vehicles sector contributed for 45 per cent share of overall TV ad volumes of automobile sector. Top

advertisers are
Mahendra Xylo Tata sumo grande mk 2

Cheverlote beat
Ford figo Tata indigo manza, safari dicor and indica vista Hyundai i10 and i20 Maruti suzuki

Mahendra scorpio

Maruti Udyog Ltd leads with 19 per cent share in passenger vehicles advertising on 2010.

In two wheeler sector, top companies are

TVS apache RTR 180 Tvs scooty streak Hero honda karizma Hero honda passion pro

Mahendra rodeo
Yahama fz Bajaj pulsur 220 DTSi

7. HOUSEHOLD PRODUCTS

Stationery advertising on TV saw a jump of 47 per cent in year 2010 that of year 2009 Top advertisers in stationary sector are ITC, PIDILITE, CLASSMATE stationary etc..

In refrigeration & Cooling products onida 5 speed I cool,

Panasonic AC, LG refrigerator, LG AC, voltas, whirlpool, khaitan fans etc In TV sector, top players are SONY, LG, SAMSUNG, PANASONIC.

8. PERSONAL ACCESSORIES

There was a big hike in personal accessories sector advertisements. Some of top ads are Fastrack accessories Ray-Ban glasses

Citizen watch
Titan watch

INCREASE IN TV ADVERTISEMENT DURING 2010

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