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Management of Technology

Customers : Expecting high quality products, delivery on demand, customised products to individual tests. Supply-chain partners : Mutually beneficial long-term relationships, involvement with stability Shareholders : Expect profitable growth and competitive market valuations, reliability. Employees : Aspire to work in challenging and gratifying environment. Expect recognition and reward.

What is Expected from Organisations?


Customer centric focus

Quality product and service


Increased responsiveness Employee empowerment Focus on waste elimination

Speed

Technology is practical implementation of knowledge. It is all the knowledge, products, processes, tools, systems employed in creation of goods and services . Technology Atlas:
1. 2. 3. 4.

Technoware : The physical structure and logical layout of equipments. Infoware : The knowledge of how to use the hardware in order to carry out the required tasks. Humanware: Skills, experience and learning. Orgaware : Structure facilitating the above three components.

4 levels of Organisational Intellect :


a. b. c. d.

Cognitive Knowledge ( know- what ) Advanced Skill ( Know- how) System understanding ( Know- Why ) Self motivated Creativity ( Care- why ) ( Adaptability )

Facets of Technology Management


Product and Process Design

Production Processes Information Systems

Orgaware
Materials Technology

Technology Life Cycle


Technology development

Technology application
Application launch Application growth Technology maturity Degraded technology ( decline )

eg. Automobiles , Cellular Phones

Technology Characteristics
Opportunity Appropriability Transferability Resources

Technology is a outcome of a socially constructed process of knowledge development and utilisation.

Generic Technology

Emerging Technology

Key Technology

Hybrid Technology

Codified Technology
Product Technology

Tacit Technology
Process Technology

Why Management of Technology ?


Pace of technological change

( Short PLC, Speedy Augmentation, Information

technology)
Change in scope ( Choice market ) Change in competition (Lead time reduction, leap froging ) Trade blocs ( International Norms, FDIs )

MOT is an inter-disciplinary field that integrates science, engineering,

management knowledge and practcie. The focus is on TECHNOLOGY as a primary factor in wealth creation.

Science Social Science

R&D

Production

Engineering

MOT
Business Theory
Industrial Practice

Technology

Communication

Mktg, Sales & Service

Management of Technology
MoT focuses on principles of strategy and organisation involved in

technology choices guided by purpose of creating value for investors.


The emphasis is to accomplish the goals of an organisation. ( value creation

to investors )
MoT focuses on the development of technological capability and

deployment in products and processes.


MoT is linked with other functions like marketing or manufacturing.

Value Chain of a Firm


Firm Infrastructure Human Resource Management Technology Development Procurement M A R G I N

Inbound Logistics

Operations

Outbound Logistics

Marketing and Sales

Services

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