Research methodology project on Parle & other biscuits

Submitted To:Prof. Gitanjali Kapoor

Presented By :Sanchi Gaikwad

P-7

Dhanraj Koli
Manoj Vishwakarma Sneha Sharma Kavita Singh

P-16
P-37 P-41 P-44

What is research?
Types of research

Exploratory research Exploratory Research :Exploratory research is the initial research which analyses the data and explores the possibility of obtaining as many relationships as possible between different variables without knowing their end-application

Conclusive Research
As stated earlier, the exploratory research lays the foundation for the formulation of hypothesis. Conclusive research test the hypothesis of a research problem formulated by exploratory research and draws definite conclusions for implementation.

Descriptive research
A descriptive research is carried out with a specific objective and hence it results in definite conclusions. This research tries to describe characteristics of the respondents in relation to the particular product or a practice/culture of importance

Experimental Research :
An experimental research is used to study the effect of a

set of factors on the response variable of a system of study. This research is conducted in a controlled environment, and analyzed using ANOVA.

OBJECTIVES OF RESEARCH
Problem Definition Development of an approach to the problem Research Design formulation Field work or Data collection Data preparation and analysis Report preparation and presentation Make the decision

 Biscuit industry has different pricing models

Low price with high volume

Britannia and sun feast cost is about Rs.10 for 100 gm

The cost of Parle product is range from Rs.4 to 6 for 100 gm

About Brand of Parle

Parle name symbolizes as quality ,health and great test.
Strong image of Parle product like Parle-g , Monaco and

crack jack.
Success of new product like hide and seek ,Milano

Classification of Parle Product

Parle Product classified on the basis of price and quality Mass product of Parle are Parle-g , monaco and krack jack. Premium product are hide and seek ,milano

CUSTOMER PREFERENCES
Preferences

8%

92%

Like
Not like by people

30%

70%
Parle other

PACKAGING

CUSTOMER LOYALTY
POSTPONE PURCHASE

SWITCH OVER TO OTHER BRAND

GO OUT OF THE WAY TO GET THE DESIRED BRAND

Hypothesis
H1-Parle Biscuit is liked by the people of Mumbai as compared

to other Biscuits. Ho- Parle is not liked by the people of Mumbai as compared to other Biscuits. Test of hypothesis used: Chi- square. Why chi-square test? The observed Chi- square Statics ,
n

X^2= (Oi ei)^2/ei

i=1

Where Oi =observed frequency of ith value ei= expected frequency of ith value

Observation Table
S.N Types of Biscuit 1 Parale Freq(Oi) Ei 36 12.5 (Oi-Ei) 23.5 (Oi-Ei)2 552.25 (Oi-Ei)2/12.5 44.18

2 priya Gold
3 Good Day 4 Sun Feast

3
9 2 50

12.5
12.5 12.5

-9.5
-3.5 -10.5

90.25
12.25 110.25

7.22
0.98 8.82 61.2

Degree of Freedom = 4-1=3 Then apply Chi- square @ 5% level of significance , we get Total value =7.815 Now we know that calculated value=61.2 So t cal > t table 61. 2 > 7.815 Hence , Ho is rejected and alternative hypothesis is accepted Thus H1 is accepted Ho = Parle Biscuit is not liked by the People of Mumbai as compared to other Biscuits is REJECTED. H1 Parle Biscuit is liked by the People of Mumbai as compared to other Biscuits is ACCEPTED.

Result of Summary
Parle Biscuit is liked by the People of Mumbai as Compared to other Biscuits .

BIBLIOGRAPHY
Panneerselvam R. , Research Methodology , Prentice-Hall of India, New Delhi,2008. Philip Kotler And Kevin Lane Keller, Marketing Management Prentice-Hall of India, New Delhi,2005.