Airtel

Click to edit Master subtitle style

Presented By:Umang Joshi Nishant Parekh Nishita Bhatt

3/29/12

Introduction

Bharti Airtel limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. Airtel was founded in 1985 . Until September 2004, we have known Airtel as Touchtel . Bharti Airtel, formerly known asBharti TeleVentures Limited (BTVL) is India's largest . And not to our surprise its the World's third largest cellular service provider with more than 600 million subscribers as ofDecember 3/29/12

Cmds profile
SUNIL BHARTI MITTAL started his career at a young age of 18 after graduating from PUNJAB UNIVERSITY .

He is the CHAIRMAN and MANAGING DIRECTOR since october 2001

An alumni of HAVARAD UNIVERSITY BUISSNESS SCHOOL He was also Awarded by PADMA BHUSHAN

Being conferred by the degree of DOCTER by G B PANT UNIVERSITY .

Also awarded by INSEAD Business Leader Award 2011 .

3/29/12

History
v v

Entered telecom business in 1985 1985-Technical collaboration with Siemens, Taka COM corporation.

v v

1995- opened its first cellular showroom. Won Techies Award for four consecutive years (19972000).
3/29/12

Services of Airtel
For Us 1. Mobile- Prepaid - Postpaid 2.Home Phones Fixed Line - Fixed Wireless Phones 3.Broadband & Internet 4.Blackberry 5.Calling Cards 6.Wireless Internet Data Card - USB Modem 7.Airtel Digital TV
v

3/29/12

Airtel as brand
There

is an amazing consistency in the manner in which AIRTEL has over the two years emerged as the countrys top 2nd service brand in the Most Trusted Brands survey Brand Ambassadors:
Sharukh khan A.R.Rehman Vidya balan Madhavan Sachin

3/29/12

mission
We

at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more

3/29/12

vision

To build India's finest business corporation by 2020 education of underprivileged children through Bharti Foundation
3/29/12

Supporting

IS NO W
3/29/12

rebranding
Bharti

Airtel has changed its brand identity, launched a New Logo, New signature tone. company has also announced that they have crossed 200 Million GSM Subscribers, which strength its global presence and leadership in telecom sector . as it expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners 3/29/12

The

Today,

Our new vision & promise

By 2015 Airtel will be the most loved brand, enriching the lives of millions.

" Enriching lives means putting the customer at the heart of everything we do. We will meet their needs based on our deep understanding of their ambitions, wherever they are. By having this focus we will enrich our own lives and those of our other key stakeholders. Only then will we be thought of as exciting, innovation, on their side and a truly world class company."

3/29/12

Market hold of airtel

3/29/12

micromax
Click to edit Master subtitle style

3/29/12

About micromax

Micromax is one of the leading Indian Telecom Companies with 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai and now in Nepal. With a innovative vision and an extensive R&D at its wheel, Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. mobile phone market in India is worth 130 million handsets annually. While the big boys like Nokia, Samsung, LG, Motorola and Sony Ericsson make up for 70% share, the market has of late seen a slew of domestic firms as Micromax.
3/29/12

The

Micromax as a Brand in the Media

The

Brand Micromax has now started gaining acceptability not only with the consumers but also with the images, which now has started portraying it with a positive image. Whereas increased consumer sales support the acceptance among the consumers. very recently, Micromax was seen as a second grade brand with hardly any brand value. But with the recent reports listing the figures in the companys favour as well as the huge branding done by the company itself along with 3/29/12 the interesting product portfolio has

Till

One of the major aspects that contribute towards the substantial monthly growth of Micromax is its 80% sales in the rural areas. Micromax has also tied up some pretty big brands like Yamaha for enhancing their audio experiences.

3/29/12

Mission of micromax
Micromax,

as they claim on the companys website, is on a mission to successfully overcome the technological barriers and constantly create life enhancing solutions.

3/29/12

Vision of micromax
The

companys vision is to develop path-breaking technologies and efficient processes that protect newer markets, cheer up customer aspirations and to make Micromax a trusted market leader amongst people.

3/29/12

IS NO W
3/29/12

About new logo

Micromax

Informatics Limited, the 12th largest handset manufacturer (According to Global Handset Vendor Market-share report from Strategy Analytics) in the World today announced a change in their logo, unveiling the new punch logo. The new logo will be revealed at the Micromax Asia Cup 2012, during the India vs. Pakistan match on Sunday, March 18, 2012.

3/29/12

New ideas and innovations

Micromax

has sales presence across India and global presence in Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia , Kuwait, Qatar, Oman, Afghanistan and Brazil. Indian brand is reaching out to the global leading edge with innovative products that challenge the status quo that Innovation comes with a price.

The

3/29/12

New mission & vision

Today,

as we expand, this new brand logo gives us the opportunity to present a single, powerful and unified face to our customers around the world. Micromax, we value customer feedback and hence, we are glad to unveil this new logo which has been created by the fresh and young minds. was tough to choose one amongst 2500 entries but we all decided that the Punch logo is a true reflection of the Micromax brand which is young, innovative, dynamic, bold, extrovert and fun, -Pratik Seal, 3/29/12

At

It

WE WELCOME YOUR QUESTIONS..

3/29/12

Thank you

3/29/12