History....................3 Main Research Objective ...........................................5 The Methodology ...................................................... 6 The Sample ................................................................7 Findings Statistical tools ...........................................................

13 Regression line.............................................................8 Conclusion/ ...........15 Bibliography...............16 Appendices Questionnaire .....................................19

Watches evolved from portable spring driven clocks,,introduced in the 15th century. Clockmaker Peter Henlein (or Henle or Hele) 1 15001600 Clock-watches 2 16001657 Pocketwatches 3 16571765 The balance spring 4 17651800 Temperature compensation and chronometers 5 18001850 Lever escapement 6 18501900 Mass production 7 19001920 Better materials 8 19201950 Wristwatches become popular 9 19501969 Electric watches 10 1969 Quartz watches 11 1990 Radio controlled

Franck Muller founded his dream watch company only in 1991

Pages in category "Watch brands" The following 173 pages are in this category, out of 173 total. This list may not reflect recent changes
Long before Frank Muller Watch Company marketed the first wrist watch, the name Frank Muller as a person was known to the world of watch manufacturing. As a student at a watch college, he got the appreciation from watch specialists from all over the globe as praise worthy watch restorer.

OBJECTIVE OF THE STUDY

To identify the factors that determines the purchase of

branded watches

To study the customer satisfaction on the product and service

To understand the real useage of watches

To get the practical exposure

The Methodology
Primary And Secondary Data questionnaire method The method best suited for our research objective, due to the flexibility and immediacy of response, was a Branded Watches survey. During the first three weeks on survey time,one hundred eleven advertising decision makers completed the Branded Watches survey.

STUDENTS (148)

BUSINESS PEOPLE (35)

PROFFESSIONALS (40)

0THERS (77)

Total=300

SURVEY

OTHERS 18%

BUSINESS PEOPLE 12% PROFESSIONALS 21%

STUDENTS 49%

WATCHES
10

9
8 7 6 5 4 3 2 1 0 FASTRACK TITAN SONATA OTHERS

2008
2010 2012

NON USERS
14 12 10 8 6 4 2 2012 2010 2008

0
FASTRACK TITAN SONATA OTHERS

BRAND PREFERENCE
SERVICE STATUS 1 1 LONG LIFE VARIETY ATTRACTIVE QUALITY PRICE

OTHERS

4 4 8 8

SONATA 4.5

5 5

8
TITAN 5 5.5 7 7 FASTRACK 7 6

9 9

8
8

9 9

BRANDED WATCHES

SEE TIME 38%

FASHION 62%

10

9 8
7 6 5 4 3 2 1 0 FASTRACK TITAN SONATA OTHERS 2008 2010 2012

CONCLUSION
Research Has Been Successful On The Objective Increase in trend for preference towards branded watches Customer preference towards everything towards their satisfaction. Branded and unbranded watches mostly preferred on fashion Learned about the need and mentality of customers.

http://en.wikipedia.org/wiki/History_of_watches http://www.watchtraditions.com/ http://en.wikipedia.org/wiki/Category:Watch_brands

http://www.answers.com/topic/marketing-research

A STUDY ON CUSTOMER PREFERENCE TOWARDSBRANDED WATCH Age ____________________ Gender: Male b) Female. Respondents status : Student b) Professional c) Business d) Other (Specify)_________. How many watches do you own currently? Branded_____________ Unbranded______________ Which brand you would prefer most? Fast track b) Titan c) Sonata d) Other (Specify)___________. Why do you prefer to use branded watch ? Quality b) Attractive c) Variety d) Offer e) Service after sales f) Status Symbol g) Long life What is your satisfaction level of the brand? Highly satisfied b) Satisfied c) Dissatisfied d) Highly Dissatisfied How do you know about this brand? Advertisement b) Parents c) Friends d) Relatives How long have you been using this brand? 1 year b) 2 year c) 3 year d) 4 year e) 5 year and above What is the price range you shop in this brand? Below 1000 b) 1000-2000 c) 2000-3000 d) Above 3000. What do you like in the brand please rank ? Service Style Low price Variety

Good quality Brand name Design Are you loyal towards the brand? Yes b) No What color you generally prefer in the product ___________ What do you feel about the product quality Very good b) Good c) Poor d) Can be improved. How often you change the brand preference? Very often b) Often c) Rarely d) Never. Do you recommend this brand to others? Yes b) No Do you think a watch is an essential item to see the time? Yes b) No Do you wear a watch for seeing time or for fashion? See time b) Fashion c) others_________ Do you think that wearing a watch is no more fashion? Yes b) No Any suggestions? _______________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ***THANK YOU*** Place : Date :