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INTRODUCTION
TOI is an English language daily middle

market newspaper

Largest circulation among all English language

newspapers in the world

Owned by Bennett Coleman and Co. ltd

Published by Times group

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HISTORY
Founded on November3,1838 as the Bombay

Times
Bi-Weekly Newspaper

Founded by Robert Knight:1st editor

Launched by Raobahadur Narayan Dinanath Velkar

Renamed as TOI
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PRE AND POST INDEPENDENCE

Pre Independence: Under control of British

Raj

Post Independence: Pro establishment

approach especially towards Congress

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Type: DAILY NEWSPAPER

Format: BROADSHEET

Language: ENGLISH

Price: Rs.5

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CONTENT
Sections dealing with economics, crime,

politics

Sections dealing with entertainment, sports,

lifestyle

Writing about scams

Supplementary sheets
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EDITIONS
The Times of India is printed in India at:

Ahmedabad, Allahabad, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi, Goa, Gurgaon, Guwahati, Hubli, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Kozhikode, Lucknow, Ludhiana, Madurai, Mangalore, Mumbai, Mysore, Nagpur, Noida, Patna, Rajkot, Ranchi, Surat, Thane, Thiruvananthapuram, Tiruchirappalli, Vadodara, Varanasi
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LAYOUT
No. of Pages

Times City

Times Nation

Times of Ideas

Times Trends

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LAYOUT
Times Global

Times Business

Times Sports

Sunday Times: Feature stories

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HEADQUARTERS
1st office in Bombay

Headquarters in Delhi

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CIRCULATION
Largest circulation among all English-language

newspapers in the world

8th largest selling newspaper in any language

in the world

2010: 34,33,000 copies

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EDITORS AND COLUMNISTS

Jug Suraiya R.K.Laxman Bachi Karkaria Vinay Pande Shobha De M.J. Akbar Gurucharan Das Russi Karanjia Jaideep Bose: current editor
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http://timesofindia.indiatimes.com/

WEBSITE

Information

Ads

Videos

Pictures
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AD SPACE
Ad space: FIXED

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REPORTING STYLE
Sensationalized

Glamorized

Localized

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EDITORIALS
Around 5-6 different editorials everyday

1 Page

Includes interviews

Quotes by celebrities

The speaking tree

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SUPPLEMENTS
Bombay Times: Daily Times Wellness Education Times Times Drive

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LEANINGS
Focuses more on Congress

Downplays flaws of Congress

Times Of India is a mouth piece of

Congress. Every time you read about the government, you get to read about its impressive rallies, great reforms and performance... Stories of Gandhi family or 4/2/12 the ruling party are on front page. The

USP
One of the oldest running newspapers

Highest selling newspaper year after year

National Newspaper

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ADVANTAGES
Broad Scope

Different Supplements

Brand image of Times group

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DRAWBACKS
Biased to some extent

Yellow journalism

"One of the worst papers to read and

subscribe to. The new analysis does not have any merit or journalistic thoughts. The website is full of ads and pop ups that leads to scam sites. The paper is more interested 4/2/12 in publishing about Big Boss and Poonam

OUR OPINION
Cut down on ads

More objective coverage

Holistic News

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DONE BY
GROUP 11 NUPUR KEDIA- 26 SHARLEEN KHOSRAVI- 28 RUKMINI MALIAH- 32 HEENAMANSINGHANI- 34 SUNEHA MEHTA-36 SHREYA VAIDYA- 61
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