SIVA SIVANI INSTITUTE OF MANAGEMENT

MARKETING MANAGEMENT-II

PRESENTATION ON

Its a Kodak moment!

Prabhu Kannan Director, Digital commerce Capabilities , SapientNitro

BY :G. Deepthi(2T1-16) K.Shanker (2T1-17) Kishore (2T1-18) Vinay Varma (2T1-19) K.Shravan Kumar Reddy(2t1-20)

 Eastman Kodak Company ,commonly known as Kodak, is an American multinational imaging and photographic equipment, materials and services company Headquarters - Rochester, New York, United States and incorporated in New Jersey. It was founded by George Eastman in 1889. Kodak is best known for its wide range of photographic film products. In 1976 had a 90% market share of photographic film sales in the United States. The 20th century Kodak held a dominant position in photographic film. 1990s Financial struggles 2007 -company made a profit.

 As part of its turnaround strategy, Kodak focused on digital photography and digital printing and attempted to generate revenues through aggressive patent litigation. On January 19, 2012, Kodak filed for Chapter 11 bankruptcy protection and obtained a $950 million, 18-month credit facility from Citigroup to enable it to continue trading. And will instead license its brand name to other camera manufacturers Tagline "Kodak moment" entered common lexicon as a personal event that demanded to be recorded for posterity.
On February 9, 2012 making digital cameras, pocket video cameras and digital picture frames focus on photo printing, through retail and online services as well as desktop inkjet devices

Failed to understand and effectively serve the click and share needs of todays digitally connected consumers. 82% worlds online population visits social networking and spends more than 20 % Harris interactive survey (75% people purchase by friend endorses) Return on investment (bloomberg report)

F-Commerce
Booz allen hamiltons $30 billion(2015)

C 2 C investment

Social commerce can no longer be a curiosity , to take opportunity three things need to happen
1. Invest in consumer to consumer connections 2. Social technologies in customer service: 3. Keep an eye on the future

INVEST IN CONSUMER TO CONSUMER CONNECTIONS

Ratings, reviews, recommendations ,referrals . Purchase sharing sites, forums , communities are creating a sense of empowerment amongst consumers. Group buying - Profitability from deep discounts is questionable . (Focus + integration) on feature's Brand sites Customer engagement

SOCIAL TECHNOLOGIES IN CUSTOMER SERVICE:

In this 62% of the customers are polled that they are using social media like facebook and twitter. And 45%of people said that they contacted a retail business for support. Now the large retailers in the u s , uses twitter to offer tech advice as well as general consumers in tweet form.It has more than 42000 followers.

KEEP AN EYE ON THE FUTURE

Social is going to be everywhere EX:- Facebook and Google on new Mercedes- Benz SL class . Social technologies that connect customers in the physical stores to the digital world and enable socialization Facebook credit has become a trend .

NO ONE SIZE FITS ALL

Customers Connections Conversations = Commerce

Group Analysis:-

THANK YOU !!!

..Be Smiling