Professional Documents
Culture Documents
Made By: Radouane Zitouni Fatima Cofi
Made By: Radouane Zitouni Fatima Cofi
Made By: Radouane Zitouni Fatima Cofi
FOUNDATION OF APPLE
Steve Jobs and Steve Wozniak
laid the foundation of APPLE COMPUTERS INC. on April 1,1976 to sell the Apple 1 (personal computer kit)
founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity.
the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998
1975
1977
1997
2006
MISSION STATEMENT
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings
Hardware line:
Macintosh line of personal computers iPod portable media players iPhone Mac OS X operating system iTunes media browser iLife iMovie, iTunes, iPhoto Final Cut Studio video editing
Software products:
The start
1975 Steve Wozniak was working for Hewlett Packard (calculator manufacturers) by day and was a computer hobbyist by night. He realized that the prices of some computer parts had gotten so low he could buy them himself. Decided to work with fellow hobbyist Steve Jobs to build their own computer On 4/1/1976 released the Apple I (for $666) and started Apple Computers. Had 8 KB of RAM.
8
Apple 1976-1984
APPLE 2
(INTRODUCED ON 16 APRIL,1977)
Competitors analysis
Apple's top three hardware competitors are Dell,
Hewlett-Packard, and IBM. In addition, Apple competes with Microsoft in many areas of the personal computer software industry.
Dell Inc.
Founded in 1984 by Michael Dell, Dell lnc. (www.dell.com) was the. largest manufacturer of personal computers in 2004. Dell's greatest strength is its ability to drive down costs through its
direct sales approach. Dell has nearly perfected the cost and quality control aspects of just-intime manufacturing, and thereby has enjoyed a tremendous advantage over its rivals in quality and production costs. Dell is not known for innovation. Dell has limited itself to few product categories outside of its core computer hardware. Dell's sales of items such as printers, network switches, projectors, and USB storage devices have been limited. Dell is diversifying its product line into consumer electronics. Dell has begun to branch out into other areas by launching its own music download store.
Hewlett-Packard
Hewlett-Packard's merger with Compaq on May 3,
2002, has created a large company. Hewlett-Packard does have certain competent strengths. Sales of printers and printer ink account for approximately 30 percent 0: the company's total revenue but generates 70 percent of its operating profits. offer a desktop computer at a price much lower than Apple can.
line or central processing chips to compete with Intel and its Pentium line of central processors. In December 2004, Lenovo Group Limited, the largest information technology company in China, acquired IBM's Personal Computing Division.
Microsoft
John Sculley's decision not to license the Macintosh
operating system to Bill Gates lead to Windows operating system developed by Microsoft . Windows operating system captures close to 95 percent of the personal computer industry. The Windows Media Player comes bundled with the Windows operating system that is sold on almost every computer in the world.
SWOT ANALYSIS
STRENGTHS One of the oldest hardware manufacturers.
Control over the product. High quality product. Easy to carry products
SWOT ANALYSIS
OPPORTUNITIES Less expensive new product lines with quality.
Product line is functional and attractive. Flexibility to its users.