Cadbury Case Study

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CADBURY CASE STUDY

Group members Meena Mrudula Shamith


Presented to: Prof. Saroj Joshi

Whats The Case All About???

Cadbury chocolate infested with worm and fungus

Unpleasant Birthday

How Company Responded???


The company refused to give compensation and in its defense following points were brought to notice of the concerned authorities

Companys Stand
It is multinational company Public health institute for analysis Prevention Duty of maintain hygienic condition Bad storage

Decision
The decision given at the forum in favor of the consumer

Question
1. Identify ethical issues involved in the case systematic : fault in system company individual /personal

Question
2. Does the manufacturers duty get over once the product is distributed in the market Organizational issue : Moral responsibility Ethical responsibility

Question
3. What are the responsibility of consumer specified in the case Personal / individual : 1. retailer , distributor 2. licensing authority 3. consumer

How Did We Do It???


Media Coverage
New Advertisements Consumer Restoration: EMOTIONS

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