Corporate ethics is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems

that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations.

Corporate ethics

Media ethics Media ethics is the subdivision of applied ethics dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet.

INTRODUCTION

OBJECTIVES

1 Media coverage of business news may

influence many important stakeholders, including investors, customers and employees.

2 New media techniques present clear challenges to organization in terms of presenting the company image and telling the companys story and require organization to develop digital corporate communication strategies 3

To know the application of business ethics in media.

SCOPE OF THE STUDY

Media role can be seen as key to creating awareness of Corporate Governance in business Houses. Role of Media in pressuring corporate managers and directors to behave in ways that is Socially acceptable. Sometimes this coincides with Shareholders value maximization.

Media must be on the front line in disseminating impartial news for ensuring transparency in the corporate sector. Media affects companys policy toward the environment and the amount of corporate resources that are diverted to the sole advantage of controlling shareholders

1) Print Media would be Newspapers and Magazines. 2) Electronic Media would be Radio and Television.

TYPES OF MEDIA COVERAGE

Electronic Media TYPES OF MEDIA Digital Media Multimedia Print Media Published Media

News Media Social Media Mass Media Broadcast Media

MEDIA TOOLS AND TECHNIQUES IN RELATION WITH CORPORATE ETHICS

1. Press release 2. Press conference 3. Interviews NEW MEDIA 1. Face book and you tube 2. Blogs 3. Online news room

1. Government 2. Managers and employees 3. Interest groups: Such as the shareholder activists, institutional investors. 4. Equity and bond analysts

WHERE DO THE MEDIA GET THEIR INFORMATION?

There are at least three ways in which the media can play a role in corporate governance by affecting reputation.

First, media attention can drive politicians to introduce corporate law reforms or enforce corporate laws .

Second, media attention could affect reputation through the standard channel . monetary penalty can lead mangers not to take advantage of opportunities for selfdealing so as to create a belief that they are good managers
Third, The shareholders who allegedly elect them and their reputation vis--vis their future Employers, but media attention affects their reputation vis--vis society at large.

ETHICS IN ROLE OF MEDIA IN ENSURING CORPRATE INDIA

Media do effect corporate policy Institutional investors

Examples

1) 2G SCAM 2) SATYAM SCAM

These results suggest that the corporate governance role of the media is more complex. The media can help shareholders or can hurt them. We conjecture that while the strength of the impact of the media depends on their credibility, the direction of their net effect depends on societal norms and values, but much more research is needed before coming to any definite conclusion on this matter. The only definite conclusion we can draw at this point is that the media are important in shaping corporate policy and should not be ignored in any analysis of a countrys corporate governance system. From a policy point of view our contribution provides both good and bad news.

Conclusion

Text books: Joep Cornelissen, Corporate communication, A guide to theory and practice, sage publications ltd. Edition 2011, Prof. (col) p.s Bajaj and Dr. Raj Agarwal, Business ethics, an Indian perspective, Biztantra publications. Website: WIKIPEDIA ,WORDPRESS,SOCIAL MEDIA ETHICS

BIBILOGRAPHY