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TPC - 2010 - Integrating Theory Application and Technology
TPC - 2010 - Integrating Theory Application and Technology
Lian Dumouchel
Tourism Management Department
2010 Teaching Practices Colloquium
The Approach
Bringing research literature into the classroom
Seeking out relevant research literature that supports the course learning outcomes Identifying experiments, research methods, and cases that can be replicated by students Designing assignments using/adapting these techniques and approaches Using face-to-face, field and virtual activities
Examples
Recent classroom adventures
Tourist behaviour & motivation Consumer profiles and segmentation The role of culture, personality, etc.
Google Scholar
Journal: Developments in Business Simulation & Experiential Exercises Netnography
Assignments:
Phase 1 Individual purchase consumption journal using Vovici Phase 2 Team analysis of journals
Visit Moodle Website
TMGT 418
Managing the Tourist Experience
Customer satisfaction
TMGT 418
Managing the Tourist Experience
Google Scholar
TMGT 418
Managing the Tourist Experience
The assignments:
Combine the two assignments undertake a complete 3600 Service Quality Audit Use online tools more effectively (Google Docs and Vovici)
TMGT 419
Tourism Enterprise Consulting Project
TMGT 419
Tourism Enterprise Consulting Project
Selected literature
Kormajaya, J., Huifang, L. & Bock, G.W. (2004) Consulting from Students Perspective. Consulting to Management, 15(2), pp. 29-33. Allard, S.W. & Straussman, J.D. (2003) Managing Intensive Student Consulting Capstone Projects: The Maxwell School Experience. Journal of Policy Analysis and Management, 22(4), pp 689701
TMGT 419
Tourism Enterprise Consulting Project
Custom Study Program
Becoming an expert Faculty & Professional Mentors Literature reviews Online journaling (Moodle)
Professional Standards
Confidentiality Research standards and ethics Communication, collaboration and team support
Lessons Learned
Successes Student & faculty engagement Making research relevant and empowering Building research expertise and respect for research methods Learning to use new tools confidently Building community networks Challenges Managing the unexpected
Your turn
Decision Sciences Journal of Innovative Education Active Leaning in Higher Education Journal of Marketing Education Journal of Diversity in Higher Education Art, Design and Communication in Higher Education Journal of Experiential Education Academy of Management Learning & Education
Focused Brainstorming
Mind-mapping
Getting started
Taking small steps Replicating/testing research in different contexts Using new tools/technology Taking chances...
Thank You!