Do you believe in love at first sight?

ASUS ZENBOOK/UX Series sales kit

Product Positioning and Target Audience Segmentation

NX
UX VX

Target Audience
Mobile Achiever Ambitious in work and knowledge Knows how to balance personal and professional life Uses technology to achieve their goals and make their life better Trendy Mobile Trendy and confident young women Just graduated from college and started a career recently Likes to buy fashionable and trendy goods that represent her style and aspirations

User Scenario

G U X N
N5 N3

B&P

UX Series selling points

Incredible Green Incredible Beauty
Incredible slim - 3mm at the front, 9mm at the rear Artistic craftsmanship, hairline spun metal finish with concentric circles Finely crafted aluminum throughout The 1st laptop with a 450 cd/m2 panel Portable experiences-extra 25% battery life while web browsing or playing 1080P movies.

Incredible Responsiveness
Super Hybrid Engine II 1. 2 second resume, always on 2. Up to 2 week-long standby time 3. Worry free, no data loss 4. Extra 25% battery life for the best portable experiences

Incredible Audio
SonicMaster technology, co-op with Bang & Olufsen ICEpower for true-to-life sound Deeper bass and mass volume

Incredible Performance
USB 3.0 for 10 times faster data transfer rates SATA 6Gb/s solid state drives with USB 3.0 for faster data transfer rates USB Charger+ for more convenient device charging All-new 2nd generation Intel Core CPU

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Standing Out from the Crowd

The ASUS ZENBOOK TM presents a fetching hairline spun metal finish with concentric circles that embody the tranquility and infinite potential of this notebook. Using durable but elegant aluminum, this design is much more than a cosmetic touch, its a statement of sophistication and the first of its kind attained on a notebook.

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Incredible Slim
Curves, straight lines and slender beauty The ZENBOOK uses a precision-crafted design measuring only 3mm at the front and 9mm at the rear. The form features razor thin edges and a curved center section, which is both practical and attractive while accommodating the powerful computing components within, this design also looks totally unique. It embodies beauty and strength in complete balance and harmony.

3mm at the front UX31

1.3Kg

9mm at the rear

UX21

UX21

1.1Kg

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83-key seamless chiclet keyboard 16:9 multi-gesture touchpad for more intuitive user experiences

Champagne hairline palm rest

Luxurious interior with a unique

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Extra Bright and Crisp Display

High definition visuals look better on the worlds first 450cd/m2 panel on any notebook PC, making dark areas clearer, while light areas stand out in vivid detail. Despite the compact form factor, the ASUS ZENBOOKTM doesnt skimp on tantalizing graphics, rendering everything from multimedia to productivity in amazing fidelity.

Comparison

Normal notebook 150cd/m2

MacBook Air
350cd/m2

LCD TV
400-450cd/m2

HP Envy13
410cd/m2

ASUS ZENBOOKTM

450cd/m2

Win

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ASUS Exclusive Super Hybrid Engine II (SHE II)

Incredible Responsiveness Exclusive ASUS Super Hybrid Engine II Technology ensures a smartphone-like user experience thats always on and instantly accessible. It also extends battery life and standby time so users are free to enjoy the ASUS ZENBOOKTM as they please.
Benefits of Super Hybrid Engine II 2-second resume, always on Up to 2 weeks of standby time (UX31) Worry free, no data loss Extra 25% battery life with battery saving mode

*UX31 standby time 2 weeks UX21 standby time 9 days

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SHE II with 2-second resume

True instant on. Always ON.
Driven by Super Hybrid Engine II, ASUS ZENBOOKTM with exclusive instant on functionality can resume in just two seconds from sleep. This is as quick as a smartphone, so you can get back to the things you want done immediately, with no annoying wait times. It makes for an always on and carefree experience thats a refreshing change from other notebooks.
Only 8 hours of instant on is not true instant on
resume time 6 secs

ASUS ZENBOOKTM always 2-second resume, true instant on

resume time

Competitors Anther A brand

ASUS ZENBOOKTM

2 secs

2 secs

Always 2-second resume. Always on

2 hrs 8 hrs

Standby time

Standby time

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Super Hybrid Engine II for up to 2 weeks* of standby time

Through the efficiency of Super Hybrid Engine II technology and with instant on functionality enabled, ASUS ZENBOOKTM can remain in standby mode for an incredible two weeks! This is 4-5 times longer than conventional notebooks. Also, real time battery life detection prevents data loss, backing up work as soon as the battery drops below 5% charge, so your data is always safe.
*UX31 standby time 2 weeks UX21 standby time 9 days *testing environment: under S3 mode.

Days Competitors run out of battery on the 4th day

ASUS ZENBOOK UX31 Standby time up to 2 weeks

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Better Battery Life and Info

Dedicated Battery Saving Mode boosts battery charge by as much as 25% for longer usability and range, free from the need to stay close to wall sockets or adapters. So that youre always in the know when it comes to battery life, the exclusive ASUS PowerWiz utility provides accurate info on available charge by specific usage conditions, so you can plan better. PowerWiz displays the remaining battery life for different usage scenarios.
Three real scenarios
Standby Time: how long the computer can standby under current battery life Charge Time: remaining time to charge battery to 100% Battery Life: under current usage, the remaining battery life

Four estimated scenarios

Internet Use: for web browsing Game Play: when playing intense games Video Playback: watching videos in HD Productivity: using MS Office software
*Four estimated scenarios when not connected to Power4Gears power plan *Individual usage habits vary. The estimated remaining battery life is for reference only.

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For those who often work outside the office, running out of battery power and having to always stay close to a wall socket and an adapter are real problems. Thanks to Super Hybrid Engine II, users can forget about all that. Not only does it give longer standby time, but it also extends battery life by 25% through a dedicated battery saving mode, which turns on when ASUSZENBOOKTM is handling light Workloads (web browsing, movie watching).

Mode
Battery saving Mode Performance Mode Extend battery life

UX21E
7.57W 10.14W

UX31E
6.62 W 9.25 W

25%

28%
SKU:UX21E,i5-2467M(1.6G Hz),dual channel 4GB UX31E,i5-2557M(1.7G Hz),dual channel4GB

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Smart Logon
Smart Logon is an option for users to start the ZENBOOK quickly up without entering passwords. Just click the Smart Logon icon on the desktop to configure settings and status. Then you can easily log in to your ZENBOOK with face recognition functionality. You dont have to worry if you forget your password anymore!

Smart Logon : Works with S3/S4 resume, system boost, user logoff, switch user and lock user. Outer light sources, face angles and photo composition may affect detection efficiency. *BT functioncurrently not ready

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Faster Data Transfers

All ZENBOOKTM models ship with SATA 6Gb/s solid state drives rather than older mechanical storage options, making the most of the latest hard drive interface standard with double the bandwidth of SATA 3Gb/s. USB 3.0 also comes standard, upping data speeds by as much as ten times compared to USB 2.0. On average, the ZENBOOK offers seven times faster data connectivity Next to competing models, boosting the user experience in every application.
MXXX Air with Win7 MXXX Air Apple OS Copying a 3.98GB .img file From Ultrabook SATA3 SSD via USB 3.0 port to USB 3.0 Flash
Testing setup -UX31E,I5-2557M (1.7GHz), dual channel 4GB -MXX 13 with Apple OS X Lion,I5-2557M (1.7GHz), dual channel 4GB -MXX 13 with Win 7,I5-2557M (1.7GHz), dual channel 4GB

3 mins 2secs

2 mins 13 secs

UX31E

23 secs

Win

ZENBOOK Up to 7 times faster Time

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Not only thin and light, ZENBOOK also forms excellent in every aspect which provides user a smooth, good experience!
Usage Efficiency Test SKU Outlook (Office 2010) File Copy (3.98GB .img) Open file(9.21GB) time SSD to USB 3.0 Flash USB 3.0 Flash to SSD Open file (7.94MB) time Excel Save file (7.94MB) time Power point Open file (27.2MB) 2.7sec 2.24 sec 7.6 sec 12.5 sec UX31E i5-2557M , 4G, 128G SSD 1.74 sec 23.99 sec 22.31 sec 3.1 sec MXX 13" with Apple OS X Lion i5-2557M, 4G, 128G SSD 2.4 sec 132.7 sec 117.4 sec 8.5 sec

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*Testing sku: ZENBOOK:UX31E, i5-2557M (1.7G Hz),4G,SSD128G Fruit brand with Win 7,i5-2557M (1.7G Hz),4G,SSD128G A Brand: i5-2467M (1.6GHz)/ (Turbo Boost 2.3GHz),4GB DDR3 1333,HDD 320G+20GB SATA SSD *Testing result may vary by configuration and devices used.

Score
ASUS ZENBOOK s Score is 378 more than fruit brand.

ASUS ZENBOOK 11219

ASUS ZENBOOK s Score is 6143 more than S3.

Fruit brand 10841

S3 5085 brand

PCMark Vantage

UX31E
PCMark Vantage

Fruit brand 10841

S3 5085

11219

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Score

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*Testing sku: ZENBOOK:UX31E, i5-2557M (1.7G Hz),4G,SSD128G Fruit brand with Win 7,i5-2557M (1.7G Hz),4G,SSD128G A Brand: i5-2467M (1.6GHz)/ (Turbo Boost 2.3GHz),4GB DDR3 1333,HDD 320G+20GB SATA SSD *Testing result may vary by configuration and devices used.

ASUS ZENBOOK is 2 times more than fruit brand.

ASUS ZENBOOK 439MB/s Fruit brand 202.9MB/s

ASUS ZENBOOK is 4 times more than S3.

Crystal SSD Benchmark (Seg. Read)

S3 93.07MB/s A brand S3

brand

SSD Benchmark (MB/s) Crystal SSD Benchmark(dirty) Seq. Read Seq. Write
Win

UX31E

MXX13 with Win7

439.8 309.7

202.9 205.7

93.07 93.07

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Score

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*Testing sku: ZENBOOK:UX31E, i5-2557M (1.7G Hz),4G,SSD128G A Brand: i5-2467M (1.6GHz)/ (Turbo Boost 2.3GHz),4GB DDR3 1333,HDD 320G+20GB SATA SSD *Testing result may vary by configuration and devices used.

ASUS ZENBOOK 5.5

S3 4.5 brand

Windows WEI

UX31E
Windows WEI Win

S3 4.5

5.5

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USB 3.0 10 Times Faster

1.10 times faster speeds Comparison between USB generations -10X faster than USB 2.0 USB 3.0 takes only USB 2.0: 480Mb/s, USB 3.0: 4.8Gb/s 0.01 sec for one song! 480Mb/s -1.6X faster than eSATA eSATA: 3Gb/s, USB 3.0: 4.8Gb/s -1.5X faster than FireWire3200 Firewire3200: 3.2Gb/s, USB 3.0: 4.8Gb/s 2.Quick charging 3.2Gb/s - USB 2.0 supports 500mA, USB 3.0 supports 900mA 3.Increased battery life: Suspends when device is in idle mode USB 3.0 takes only 70sec to transfer Blue Ray Movie 25GB.
*iPhone battery capacity is 1400mAh *USB 3.0 speeds quoted are component specification. Actual speeds may vary by configuration and devices used.

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USB Charger+
Quickly charge devices such as mobile phones and portable media players, even when the notebook is powered off.
Benefits of USB Charger+ Saves you time
With ASUS USB Charger+, the average voltage is about 1A.So it can reduce the charging time in half* compared to using a normal USB port to charge.

On demand
Users can configure quick charge when the system is running or in sleep/hibernate/shutdown in DC mode. And you can choose when to stop quick charging.
*Disclaimer: USB Charger +performance may vary by specific conditions and usage habits. USB Charger+ supports quick charging of most mobile devices, but ASUS cannot guarantee complete compatibility with every device.

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Custom cooling system

To accommodate so much powerful technology on a compact form factor, ASUS engineers have developed custom cooling and thermal designs that use a V-shaped air channel to increase air flow, as well as unique beryllium copper alloy components to better handle heat. There are even copper fins to direct heat away out of the case, so the ZENBOOK always stays cool. While thinner and lighter than competing models, the ZENBOOK is also more powerful, and runs at lower temps for increased longevity and reliability.

beryllium copper alloy

copper fins

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Thermal Performance real test

ASUS ZENBOOK up to 7 degrees lower then competitors.
Playing Wifi + Youtube

UX21
i7-2677M (1.8G Hz), 4G, 256G SSD

MXX 11" with Apple OS X Lion

i5-2467M (1.6G Hz), 2G, 64G SSD

UX31
i5-2557M (1.7G Hz), 4G, 128G SSD

MXX 13" with Apple OS X Lion

i5-2557M (1.7G Hz), 4G, 128G SD

Spec

Heat on Palmrest

Bottom Case

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22% case size reduction 17W TDP for cooler, quieter operation

>2x graphics performance over Calpella with Intel HD Graphics 3000 ~10x real time for video to go

Style and mobility Performance

Enhanced visual experience

Battery Life

>30% improvement over previous gen* >70% performance of SV BGA

Intel Silicon provides up to 450mW of platform power savings

2nd generation Intel CoreTM ultra thin design for the mobility and style you want with the performance you need!

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Incredible Audio
Based on cooperation between the ASUS Golden Ear team and Bang & Olufsen ICEpower, the ZENBOOK outputs incredible audio thats the best among all ultrabooks in its class. Custom design includes an oval voice coil for clearer vocals, oversized shielded speaker magnets for more impact and better bass, plus aluminum rings to secure speakers and reduce vibration. This is further helped by the ZENBOOKs aluminum body, which conducts and insulates sound very well at the same time. Lifelike audio via Smart Dynamic Range Control (DRC) means sheer sound enjoyment in every situation.

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UX31

Toshiba Z830

Acer Aspire S3

Lenovo Idea Pad U300s

SKU

i5-2557,4G,128G i7-2677,4G,256G Full Uni-body Aluminum (monoshell) 17W Sandy Bridge ULV Mini HDMI 13.3 HD+ (1600 X 900) 450 cd/m2 Intel HD Graphics 3000 SATA 6Gb/s 128GB/256G BSSD 4.0 USB 3.0 x 1, USB 2.0 x 1 3-17 Polymer (50W)

I3-2367 I5-2467 i7-2637,6G, Aluminum 17W Sandy Bridge ULV Y 13.3 HD (1366 x 768)

i5-2367, 4G, 320G i5-2467, 4G, 160G i7-2637,4G,160G A Aluminum / CD Mg-Al 17W Sandy Bridge ULV Y 13.3 HD (1366 x 768) Intel HD Graphics 3000

i5-2467M i7-2677M, 4G Aluminum 17W Sandy Bridge ULV Y 13.3 HD (1366 x 768)

Chassis Chassis TDP CPU HDMI Panel Graphics HDD/SSD Bluetooth USB Thickness (mm) Battery

128GB SSD 3.0 USB 3.0 x 1, USB 2.0 x 2 15.9 Polymer (47W)

7mm 320GB HDD/ 240GB SSD 4.0 USB 2.0 x2 13.1-17.5 Polymer (36W)

128GB-256GB SSD USB 3.0 x 1, USB 2.0 x 2 14.9 Polymer (50W)

Battery life (hr)

Instant on Weight (Kg) Audio Keyboard MSRP

7 (50Whr)
2 sec 1.3 B &O ICEpower Chiclet US$899-1299

8
1.13 Wave Audio Spill-resistant backlit chiclet US$1000

6 for HDD, 7 for SSD (36Whr)

1.5 sec 1.33 (SSD), 1.35 (HDD) Dolby Home theater V4 Chiclet US$1135-1703

8
Under 5 sec 1.32 Chiclet US$1195/up

UX21/UX31 SKU Table

Model CPU Chipset Intel Core i3-2367M 1.5GHz UX21E Intel Core i7-2677M 1.8GHz Intel Core i5-2467M 1.6GHz Mobile Intel QS67 Express Chipset 2GB DDR3 1333MHz 4GB DDR3 1333MHz Intel HD Graphics 3000 SATA 6Gb/s SSD 64GB/128GB/256GB Display 11.6" 16:9 HD (1366 x 768) SATA 6Gb/s SSD 128GB/256GB 13.3" 16:9 HD+ (1600 x 900) UX31E Intel Core i7-2677M 1.8GHz Intel Core i5-2557M 1.7GHz

Memory
Graphics

Battery

Li-Polymer 35WH (4800mAh)

Li-Polymer 70WH (6840mAh)

UX21 Basic Specifications

Connectivity Intel Core i7-2677M 1.8GHz CPU Intel Core i5-2467M 1.6GHz Intel Core i3-2367M 1.5GHz OS Keyboard Camera 802.11 b/g/n External cable supports10/100/1000Mbps Ethernet Built-in Bluetooth v2.1 + EDR BT 4.0 support (on WLAN+ BT 4.0 combo card) 0.3 megapixel Windows 7 Home Basic 64 bit Windows 7 Home Premium 64 bit Windows 7 Professional 64 bit

268mm frameless chiclet keyboard 1 x mini VGA port 1 x USB 3.0 port 1 x USB 2.0 port 1 x micro HDMI 1.4 (1080p support) 1 x audio jack combo

Intel HD Graphics 3000 Graphics Interface

Chipset

Mobile Intel QS67 Express Chipset DDR3 1333MHz 2GB/4GB Audio Built-in B&O ICEpower audio system Integrated microphone Li-Polymer 35WH (4800mAh) Output 19V 45W Input: 100~240V AC, 50/60Hz universal 299mm x 168.5 mm x 3-17mm 1.1Kg

Main Memory Battery Pack Display Card Reader HDD 11.6" 16:9 HD (1366 x 768) LED-backlit with 450cd/m2 N/A SATA 6Gb/s SSD 64GB/128GB/256GB AC Adapter Dimension s and Weight

UX31 Basic Specifications

Intel Core i7-2677M 1.8GHz CPU Intel Core i5-2557M 1.7GHz Camera Intel HD Graphics 3000 VGA Mobile Intel QS67 Express Chipset Chipset DDR3 1333MHz 4G B (on board) Main Memory 13.3" 16:9 HD+ (1600 x 900) LED-backlit with 450cd/m2 Display Audio Interface OS Connectivity 802.11 b/g/n External cable support 10/100/1000Mbps Ethernet Built-in Bluetooth v2.1 + EDR BT 4.0 support (on WLAN+ BT 4.0 combo card) 0.3 megapixel Windows 7 Home Basic 64 bit Windows 7 Home Premium 64 bit Windows 7 Professional 64 bit

Keyboard

286mm frameless chiclet keyboard 1 x mini VGA port 1 x USB 3.0 port 1 x USB 2.0 port 1 x micro HDMI 1.4 (1080p support) 1 x audio jack combo 1 x SD card reader Built-in B & O ICEpower audio system Integrated microphone Li-Polymer 70WH (6840mAh) Output 19V 45W Input: 100~240V AC, 50/60Hz universal 325mm x 223mm x 3 -17mm 1.3Kg

SD Card Reader

Battery Pack AC Adapter

SATA 6Gb/s SSD 128GB/256GB SSD Dimensions and Weight

I/O CONNECTOR

Mini VGA

USB 2.0

Audio/mic jack

Power LED

Micro HDMI

USB 3.0 USB Charger+

DC-in

USB 2.0

Audio/mic jack

SD card reader

Power LED

Micro HDMI

Mini VGA

USB 3.0 USB Charger+

DC-in

Carrying Weight Comparison

(Unit: g)
Machine Bag Adapter Mouse LAN cable VGA cable Cable sleeve Total

UX21
1145 168 174 19 17 8 1515

UX31
1300 221 174 19 17 8 1739

Acer S3
1350 460 323 50 2183

UX31 carrying weight is 20% lighter than Acer S3!

Hard-bundle Cable
miniVGA to VGA cable

USB to LAN cable

UX21/31 100% bundle sweet accessory - VGA & LAV cable! User no need to buy any other switch cable.

Appendix

Instant On User Interface

1. Desktop Gadget 2. Welcome page encourage users to enable this function

4. Startup menu: Shut Sleep position switch 5. Power LED: 1 sec 1 flash (sleep) 2 secs 1 flash (deep sleep) 6. Icon on palmrest

16:9 large touchpad

Glass material/smudge-resistant Palm proof typing reject accidental input Multi-gesture touch technology

mm X Y Area

UX21 105 63 6615

UX31 105 75 7875

Acer S3 87 65 5655

UX31 touchpad is 39% larger than the competition!

Instant On How to extend Standby Time

From sleep mode to DEEP SLEEP mode - Only maintain the power of memory and EC, turn off PCH power

PCIe

Normal S3 remaining power

Deep S3 remaining power

Multi-Gesture Touchpad

A. Slide your finger across the touchpad to move the pointer. You can also hold the left button and slide your finger to drag the selected item. B. Use the left and right buttons like a standard mouse. C. Use two fingertips to slide up/down/left/right on th e touc hpad to scroll a windo w up/down/left/right. D. Use two fingers to tap the touchpad. This action mimics the right-click function of a mouse. E. Slide three fingertips up on the touchpad to show all applications. Slide down to show the desktop. Slide left/right to swipe pages. S w i p e left to right to view the next page or right to left to return to the previous page.

ZENBOOK Innovation - EE
PCB - 10 layer - HDI
(High Density Interconnection)

Memory - 4Gb/s mono die - On board memory - Stack die RF Antenna - Located inside metal chassis - Signal amplification

Chipset - BGA package - Integrated single chip

ZENBOOK Innovation - Chassis

ASUS adopted CNC methodology and aluminum to reach the highest mechanical quality, most incredible design, and the latest thermal developments.

Mechanical
Material - Aluminum - Mg-AL : plain surface treatment

Thermal
- Fan efficiency - Thermal module efficiency - Thermal dimensions/thickness - Fan outlet vent - Skin temperature

Methodology
- Aluminum extrusion /forging /CNC - CNC (Computer Numerical Control)

ZENBOOK Innovation - Panel

Thickness
Chassis Normal Slim <25mm Ultra Slim <18mm 4.5mm

Power Consumption
LVDS Power consumption Pin count 40 pin eDP >20% reduction 30 pin

LCD with AB parts 6mm

UX21/UX31 use open cell (hinge up) design to reach incredible thinness and an eDP interface to reduce system power consumption!

ZENBOOK Innovation - SSD

SSD
Customizable dimensions/form factor - SATA 6Gb/s interface - Worlds fastest controller Benefits: - 4x faster than Acer HDD performance - 2x faster than Apple MBA SATA 3Gb/s performance

ZENBOOK Innovation Keyboard Module

Battery - Reduced pack thickness - Saves system Space - Polymer energy density increased - Polymer cell unbalance Keyboard /Touchpad - Reduced keyboard thickness - Keyboard stroke distance - Reduced touchpad thickness - Touchpad surface material

Polymer

ZENBOOK Innovation
The most advanced technology makes the ZENBOOK become reality!
EE/chipset PCB SSD

Battery

Mechanical
Panel Keyboard Touchpad