AWARENESS OF ONLINE TRADING AND

COMPARETIVE ANALYSIS OF SHARE KHAN

Presented By: Nidhi saxena MBA 3rd sem 1001570043

COMPANY PROFILE

Sharekhan Ltd. is one of the leading retail stock broking house of SSKI Group. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE, NSE, Derivatives, depository services,online trading, investment advice etc. Share khans ground network includes over 1200+ branches in 400 cities in India.

Competitors Of Sharekhan
HDFC BANK ICICI Direct (or ICICIDirect.com) India Bulls Kotak Securities Limited (kotakstreet.com) IDBI Capital Market Services Ltd. KARVY Religare Securities Limited (RSL)

RESEARCH METHODOLOGY

RESEARCH SOURCE The source of the research is primary to collect the data. SAMPLE SIZE 100 respondent are used in this research. RESEARCH TYPE The type of research which is used it this report is descriptive. RESEARCH TOOL In this research we have used telephonic and face to face conversation for getting the result.

OBJECTIVE OF THE RESEARCH

To know the awareness among the people about the financial instruments. To know the motivating reasons for investment. To check the awareness about share khan and how the online and offline trading system motivates people to deal in securities.

Q1. In which of these financial instruments do you invest?

70% 60% 50% 40% 30% 24% 8% 2% 64%

20%
10% 0%

Shares

This shows that although the mutual funds market is on the rise yet, the most favored investment continues to be in the Share Market. So, with a more transparent system, investment in the Stock Market can definitely be increased.

Mutual funds

Bonds

Others

Q2. What factors motivate you to invest in securities?

80% 70% 60% 50% 40% 30% 20% 10% 0% 67%

12%

15% 6% Entry of FIIs More returns in less time Others

New IPOs

It is sufficiently disclosed that 67% people invest their money because of the higher returns in lesser time and most of the people do not know about IPOs and FIIs so they tick on others option.

Q. 3 Have you ever heard about Sharekhan broking firm?

70 60 50 40 30 20 10 0 62% 38%

Yes

No

62% people are aware about Sharekhan and rest dont know about it .

Q.4 Does online trading system motivate you to deal in securities?

60% 50% 40% 30% 20% 10% 0% 56% 44%

Yes

No

Only 44% people are interested in online trading and rest 56% people still dont want online trading.

Q5. If you prefer offline trading, then the reason for it?
60% 50% 40% 30% 20% 23% 57%

20%

10%
0% Reliable Time saving Convenience

This chart shows that 57% people use offline trading just because of the convenience and after this they consider time saving factor that is 23%.

Q.6 Which brokerage firm do you prefer for online trading?

40 35 30 25 20 15 10 5 0

36
25 17

22

ICICI Direct

Share khan

Karvy

Others

People say that they prefer share khan at top with 36% then karvy with 25%, and rest want to go with ICICI Direct and other brokerage firms.

Q7. Which type of trading you prefer?

70% 60% 50% 40% 30% 20% 10% 0% Online Offline 36% 64%

With the collected data, it is seen that most of the people like to trade with offline account, and they dont want to go with online account trading just because of the less knowledge of the online software provided by the company.

FINDINGS
With the research we have come to know that 64% people know about the shares as a instrument for investment. Main purpose of investments are higher returns & liquidity for the respondent. People have less knowledge about share khan, as only 62% people know about this firm. People want to invest their money in the security market but they havent the proper knowledge.

LIMITATION
Lack of awareness of capital market Some respondents are unwilling to talk. The lack of information sources.

SUGGESTIONS

MORE BRANCHES- Need to open more branches to be a topper in market because it has allowed distribution network. LESS TIME- They should try to make some arrangements to reduce account opening time by verifying documents at branch it selves. CUSTOMER SATISFACTION The company should focus on the customer satisfaction not on just taking money from their pocket.