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Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
Pratik Tiwari
Aswathy
Bharath Arathy Jayadev Kiron Veena Rahulnath
Pradeesh
Krishnaprasad
for serving customers in such a manner that customer retention and profitability in marketing are ensured.
Objectives
People
Answering 3 questions.
long-term relationship It assembles large amounts of information on individual customer buying habits and personal information. 1-Click system
mobility guarantee, the customer club, and toll-free service phone. They maintain a central database to provide club card, bonus point programs, club shops, and Volkswagen magazine.
obtain computers directly from the company according to their order. If the system has a problem, the user can contact the Dell Web site directly In addition, a call center provides technical assistance at multiple levels. Premier Dell.com.
banking service and opened branches in the local supermarket and Starbucks coffee house. They integrated all of its back-end customer information into its Customer Relationship System. Online customer community
E-CRM
Integrated Approach Vertical CRM
medium Better means for bidirectional interaction between customers & companys anywhere and anytime Can be beneficial in terms of increased ease of customer contacts, higher sales revenues & improved customer satisfaction. Major challenge is the financial implication of its deployment.
support,functionality,type of vendors etc. play a major role in deciding a software package & ensuring successful implementation. M-CRM provides value added benefits in all aspects of CRM implementations. But M-CRM still needs to gain the same widespread popularity as the earlier E-CRM.
customer interactions. Good customers can definitely bring a competitive advantage to companies... Cut throat competition has made customer the king. Companies should aim at getting customers love..
http://www.crminfoline.com/crm-articles/crm
trends.htm http://www.mcrmonline.com Marketing Mastermind magazine Retailer magazine Entrepreneur magazine Customer relationship management (Judith W)