By Karan Singh Rana Retail Management I st Year Roll No :-18

Tourism Industry
The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate US$ 5,490.4 billion of economic activity 10.4% of total GDP

214,697,000 jobs or 8.1% of total employment

12.2% of total exports

Tourism Industry in INDIA

FDI measure in Tourism Sector is 100%. It hold importance for generating maximum revenue and is too a fast developing area. ATITHI DEVO BHAVA: Tagline of the Tourism and Cultural Ministry , which clarifies its importance

Factors external environment

Tourism industry has following external environmental factors: Political Economic Social Technological Legal Ecological

CASE STUDY
To study external environment we have taken the case study of :-

Mission Statement

To Perfect The Personal Leisure Experience

Business: Thomas Cook

Thomas Cook
Sales
street shops foreign exchange bureaux travel warehouses call centres Thomascook.com

Tour Operations
0m pax in FY 2003/04 Dedicated Yield Management team Featuring all major destinations world-wide Focussed flight-only business Mass-market (80% of pax) & specialist businesses (20% of pax)

Airline
Rebranded as Thomas Cook Airlines UK in April 2003 24 aircraft No.1 on-time charter airline (AUC)

VERTICAL INTEGRATION
Benefits to the Customer
Cheaper Holidays Better quality holidays More control over what is sold Less dependency on other suppliers Guaranteed line of supply

Benefits to us

Discounted products Increased profit for the company Career opportunities/job swaps Increased incentive payments Less dependency on other suppliers

Meet the family - including our Specialist Brands

Tour Operations: Three-Brand Strategy for Mass Market

Quality holidays for those who The best family holidays Fun holidays at great value, expect more hassle free

From fourth to second and closing the gap with market leader

Tour Operations: Specialist Businesses

Defined as being clearly differentiated by its customer base - that difference being clearly valued by that customer base

Specialist holiday businesses catering for prestige, active, skiing, party and many other market segments Volume is lower than mass market Average sales value and margin can be significantly higher Opportunities for growth (e.g. Neilson BeachPlus)

SWOT
S:- Strength W:- Weakness O:- Opportunity T :- Threat

S:- Strength
Cultural exchange meeting ,social gatherings , educational exchange program Family values Political:- diplomatic exchanges and governmental decision

W:- Weakness
Valuation of money to be maintained Legal Aspects formalities are reduced.

O:- Opportunity
1. Packages with individual concerned Diet and health matters 2. Adding particular activities for the tourists, providing experiences 3. Providing more choice, individuality and variety. 4. And providing the real value for the money of the tourists

T :- Threat
I. Cheap airlines adding facilities for the travelers to make their own travel plan is the biggest threat for the company. Governments decision to add taxes on aviation fuel and VAT for air lines are also a main threat for the company.

II.

III. Latest trends of home entertainment i.e. listening radio, watching TV, Inviting family and friends are also threatening the company. IV. Terrorist attacks like 9/11 is also a big threat for the company

Conclusion
Spreading the colors of remembrance with your convenience and satisfaction the company believes, your pleasure confirms it . Thus Company is making efforts to channelize it areas with the methodology to increase its efficiency and effectiveness.

Thank You