CRICKET WORLD CUP 2011

THE COMMERCIAL ASPECT

Presented by :- Varun Singh Amit Mehta Vishal Singh Basim Rian Ravi Kant

2011 Cricket World Cup

The 2011 ICC Cricket World Cup will be the tenth Cricket World Cup and will be hosted by three South Asian Countries i.e. India, Sri Lanka and Bangladesh Bangladesh's first time co-hosting a Cricket World Cup The opening ceremony held on 17 February 2011 at Bangabandhu National Stadium, Dhaka The final on 2 April 2011 at Wankhede Stadium, Mumbai.

BROADCASTING
International Cricket Council has sold the rights for broadcasting of 2011 Cricket World Cup for around US$ 2 Billion to ESPN Star Sports and Star Cricket. The tournament would be broadcast all around the world in about 220 countries For the first time, the Cricket World Cup will be broadcasted in High Definition (HD) format. Live matches will also be shown by 3G mobile streaming for the first time.

AMBASSADOR
The official event ambassador for the ICC Cricket World Cup 2011 is Sachin Tendulkar. He will promote and support various ICC initiatives for the tournament.

TROPHY
The ICC Cricket World Cup Trophy is a running trophy, presented to the winning team since 1999 . It was designed by Garrard & Co within 2 months

PRIZE MONEY
The 2011 Cricket World Cup winning team would be taking home a prize money of US$ 3 million. US$ 1.5 million for runner-up International Cricket Council deciding to double the total allocation for the coveted tournament to US$ 10 million. The decision was taken at the ICC Board meeting which was held in Dubai on April 20, 2010 The total prize money on offer for the tournament for the teams placing from 1st to 8th is US$7.48 million

VENUES

India
Venue EADEN GARDEN MA Chidambaram Stadium Feroz Shah Kotla Vidarbha Cricket Association Stadium Sardar Patel Stadium Wankhede Stadium Punjab Cricket Association Stadium M Chinnaswamy Stadium City KOLKATA Chennai DELHI NAGPUR AHEMDABAAD MUMBAI MOHALI BANGLORE Capacity 90000 50000 48000 45000 50000 45000 35000 42000

SRILANKA
R Premadasa Stadium Muttiah Muralitharan International Cricket Stadium Mahinda Rajapaksa International Stadium Colombo 35,000

Kandy

35,000

Hambantota

35,000

Advertisement Cost
World Cup broadcaster ESPN Star Sports if India reaches the knockout stages, as the spot rate for advertisements could then touch up to Rs. 24 lakh per 10 seconds. Companies like Hero Honda, Parle Products, ITC, Jaypee Cement, Reliance Mobile, Pepsi, Tata Motors and Pidilite Industries have signed up as sponsors on DD. Industry sources said ESPN is estimated to have garnered about Rs. 75 crore from ad spots on DD, while it is targetting Rs. 750 crore from the World Cup on its own.

Betting cost
Two days to the biggest cricket carnival in the world and underground bookmakers or bookies have already put bets worth millions of dollars on the World Cup winner. According to one estimate, nearly Rs. 40,000 crore could exchange hands through illegal betting in this World Cup. And if the betting odds are any indication then team India is most likely to grab the Cup.

ICC makes profit of $84.7 million

The ICC has made a profit of $84.7 million on revenues of $173.6 million for the year ended December 31 2009, a substantial turnaround from the $3 million loss the council registered the year before. The change in fortune is due primarily to the ICC World Twenty20 and Champions Trophy tournaments, which resulted in a surplus of $81.4 million on revenues of $143.6 million. There were no ICC tournaments held in 2008.

ICC announces CWC 2011 commercial rights protection programme

The ICC has engaged Copyright Integrity International (CII) to work closely with its existing in-house legal team on the management of a comprehensive rights protection programme for the ICC Cricket World Cup 2011, which gets underway on 19 February. Based in Bengaluru, CII is a privately-held specialist in online and offline anti-piracy protection services for sports clients. It will provide the ICC with a suite of commercial rights-protection and anti-piracy services and solutions such as online content and broadcast protection, comprehensive trademark and brand protection .

Expenses on Umpires
The Umpire selection panel selected 18 umpires excluding a reserve umpire, Enamul Haque to officiate at the World Cup: 5 from Australia, 6 from Asia, 3 from England, 2 from New Zealand and 1 each from South Africa and West Indies.

Thank You & Best of luck to Indian Team